Page 1 Property of SEMI Not for Redistribution PRESS BRIEFING DOCUMENTS: 2018FLEX Editor/Analyst Page # Peter Brown IEEE Electronics360 2 Dave Bursky Chip Design Magazine 3 Jeff Dorsch SemiconductorEngineering 4 Anne Howard The Scope Weekly 5 Dylan McGrath EE Times 6 Rick Merritt EE Times 7 Carole Sabas VOGUE Paris 8 Dave Savastano Ink World 9 Jim Turley EE Journal 10 E. Jan Vardaman- Printed Circuit Design & Fab 11 On-site PR Contact Vetrano Communications Maria Vetrano, email: maria@vetrano.com, mobile: (857) 212-6550 Maria will be attending conference sessions and can answer your questions about conference speakers, content and press in attendance. Social Media Remember to use: #FLEX2018 and @SEMIExpos when tweeting about FLEX2018.
Page 2 Property of SEMI Not for Redistribution Electronics360, Powered by IEEE GlobalSpec Peter Brown, Editor, Silicon Valley Phone: (408) 810-6932 Email: peter.brown@ieeeglobalspec.com Home Page: http://electronics360.globalspec.com Focus/Interests: This is Peter s first time attending FLEX. He could weave several themes into a story on trends in FHE. He may also focus on some of the speakers. He should be interested in briefings on breaking news or embargoed briefings on upcoming announcements. He is attending on February 13/14. Profile: Peter has nearly 20 years of experience reporting and writing about the electronics industry including semiconductors, semiconductor manufacturing, consumer electronics, power and energy, MEMS and sensors and mobile devices. He previously worked for IHS Technology as Senior Manager for Marketing and Communication, where he wrote, edited and designed the weekly Market Watch newsletter as well as press releases on the latest IHS analytical reports. Prior to IHS, Peter held numerous positions at Electronic News including senior editor and managing editor, where he won gold and silver awards from the American Society of Business Publication Editors (ASBPE) for both writing and design. Outlet Profile: Electronics360 is a site that covers business and technology of electronics. It features industry news, analysis and commentary. The website targets strategic planners, product designers and supply chain professionals working on the business and development of electronics. Circulation: 944,199 unique visitors per month Article Examples: CES 2018: Texas Instruments Looks to Revolutionize Automotive Lighting with new DLP Headlight Systems (January 19, 2018) Nuheara Offers 'Blended Audio Worlds' (January 11, 2018) The Future of Healthcare May Reside in Your Smart Clothes (whitepaper published by Mouser Electronics before Peter joined Electronics360)
Page 3 Property of SEMI Not for Redistribution Chip Design Magazine Dave Bursky, Semiconductor Technology Editor Phone: (408) 506-0550 Email: d.bursky@comcast.net Home Page: http://www.chipdesignmag.com/bursky Focus/Interests: Dave is a highly experienced editor who has attended FLEX in past years. He will be comfortable with the most technical issues as well as larger industry-trend stories. Profile: An engineer by training, Dave started covering semiconductors in 1973 with Electronic Design and has been a tech journalist ever since and is known for his encyclopedic knowledge of the industry. He's reported nearly all of the top headlines in microprocessors and many other areas, usually first. In addition to his post at Chip Design, he is also a freelance writer. Outlet Profile: Chip Design addresses the information needs of leading-edge, upper-mainstream, and system-level programmable logic IC designers. Chip Design s email newsletters, websites, and annual publication are seen by engineering and management professionals each month. Circulation: 237,598 average monthly page views Article Examples: High-Performance Graphics, CPUs, FPGA Systems and More at the Hot Chips Conference 8/22/2017
Page 4 Property of SEMI Not for Redistribution Semiconductor Engineering Jeff Dorsch, Technology/Security Editor Phone: 512-925-7874 Email: jeff@semi-mags.com Home Page: https://semiengineering.com/ Focus/Interests: electronic components, semiconductors and the IoT; security issues in electronics; advanced materials; has also written about MEMS and about flexible electronics. Profile: Jeff Dorsch has more than three decades of experience in covering technology. He previously served as editor-in-chief of Electronic News, a weekly trade publication. Outlet: Semiconductor Engineering offers insight into the design, manufacturing, and integration of semiconductors. Covers research and development, market dynamics, and spans system-level design, and low power-high performance. The website targets professionals working on designing, testing, verifying, integrating, and manufacturing semiconductors. Site Traffic: 55K unique visitors per month Article Examples: Chipmakers Look to New Materials (December 8, 2017) Where MEMS Can Boldly Go Now (November 6, 2017) Flexible Devices Drive New IoT Apps (August 14, 2017)
Page 5 Property of SEMI Not for Redistribution The Scope Weekly Anne Howard, Editor in Chief Email: editor@scopeweekly.com Home Page: https://scopeweekly.com Twitter: @TheScopeWeekly Focus/Interests: Covers a wide range of topics including articles on the intersection of technology and politics and/or culture. Likely to consider more off-beat pitches on FHE-based applications as Scope Weekly appeals to a broader audience than many of the technical magazines represented at 2018FLEX. Profile: Anne is an experienced content publisher with a demonstrated history of working in the online media industry. She also is the publisher of RPRN, a California-based business newsmagazine, which carries original newsworthy stories of interest to entrepreneurs in various digital and text formats. Fluent in English and French, Anne has provided language localization services to Netflix and The Gap. Outlet Profile: The Scope Weekly is a new California-based lifestyle magazine for the entrepreneur. It covers business, technology, product reviews, culture, crowdfunding, lifestyle, tourism, environment, public affairs and sports. The Scope Weekly launched Oct. 5, 2017. Frequency: Weekly Article Example: 5.4 Billion Accounts Hacked Since 2012 (January 24, 2018) Twitter Takes Steps to Avoid another 2016 U.S. Election Debacle (January 20, 2018)
Page 6 Property of SEMI Not for Redistribution EE Times Dylan McGrath, Editor in Chief Phone: (415) 947-6000 Email: dylan.mcgrath@aspencore.com Home Page: http://www.eetimes.com Focus/Interests: Dylan has said that he will try to attend 2018FLEX. He will be looking for industry trends/broader topics that will allow him to write larger stories rather than focus on a single presenter. The business challenges and opportunities in the industry should also be of interest. Profile: Dylan is responsible for editorial content and executing editorial strategy at EE Times. He has covered the industry since 1998. Outlet Profile EE Times is the leading electronics industry news site geared toward electronics engineers. Established in 1972 and written for engineers and managers in the computer, communications, and other electronics-based industries. Technology coverage includes a wide variety of industry hardware and software. Covers strategic businesses, product lines, chip designs, and techno/business trends that are shaping and remaking the semiconductor manufacturing industry. Editorial coverage in these areas include stories from the US, Japan, Europe and Asia-Pacific. Site Traffic: 1,515,924 unique visitors per month Frequency: Daily Article Examples: 2018-01-23 Intel Says Patches for Meltdown and Spectre are Flawed 2018-01-19 U.S. Clears Chinese Firm's Acquisition of Fab Tool Vendor 2018-01-05 Chip Sales Grew 22% in 2017, Gartner Says
Page 7 Property of SEMI Not for Redistribution EE Times Rick Merritt, Silicon Valley Bureau Chief Phone: (408) 930-7372 Email: rick.merritt@aspencore.com Home Page: http://www.eetimes.com Focus/Interests: Because EE Times explores the business of the electronics industry, we would expect Rick to consider the business of FHE and printed electronics. Where is the industry today? Where is it going? What are some successes? In addition to these larger industry stories, Rick does write about individual companies. Profile: Rick writes news and analysis about the electronics industry and the engineering profession for EE Times. He is the editor of the Android, Internet of Things, Wireless/Networking, and Medical Designlines. He joined EE Times in 1992 as a Hong Kong based reporter and has served as editor in chief of EE Times and OEM Magazine. Outlet Profile: EE Times is the leading electronics industry news site geared toward electronics engineers. Established in 1972 and written for engineers and managers in the computer, communications, and other electronics-based industries. Technology coverage includes a wide variety of industry hardware and software. Covers strategic businesses, product lines, chip designs, and techno/business trends that are shaping and remaking the semiconductor manufacturing industry. Editorial coverage in these areas include stories from the US, Japan, Europe and Asia-Pacific. The outlet offers RSS (Really Simple Syndication). Site Traffic: 1,515,924 unique visitors per month. Frequency: Daily Article Examples: China Foundry Seeks Shared Model (1/29/18) Chipmakers Rally in Talent War (1/8/18) 8 Top Innovations of 2017 (12/29/17)
Page 8 Property of SEMI Not for Redistribution VOGUE Paris Carole Sabas, North American Correspondent Phone: (646) 248-4121 Email: carole_sabas@condenast.com Home Page: https://www.vogue.fr Focus/Interests: Carole is interested in ideas around how future, bio-fabricated fashion materials would be able to integrate flexible electronics and other sensors into design of accessories. She wants to understand the possibilities on flex electronics side, and ultimately introduce R&D scientists at couture houses to the right partners. Profile: Carole is a writer and brand strategist in international fashion, luxury and cosmetics industries. Based between New York, Los Angeles and Paris, she is a former editor in chief of Vogue Paris website, and US correspondent for French Vogue and Vogue Hommes International. She has contributed to many other titles including the New York Times, Vogue.fr, Vanityfair.fr, id-vice.com, Le Figaro, and Refinery 29. She holds 2 master s degrees from Paris La Sorbonne. Outlet Profile: The French edition of Vogue magazine, Vogue Paris, is a monthly fashion magazine that has been published since 1920. It covers fashion, beauty, health, fitness, travel, and entertainment. Circulation: 191,725 Article Example: Macrobiotique + yoga : pourquoi la retraite wellness du Costa Rica est la plus prisée par les stars? (1/17/18)
Page 9 Property of SEMI Not for Redistribution Printed Electronics Now; Ink World David Savastano, Editor Phone: (201) 880-2212 Email: dsavastano@rodmanmedia.com Home Page: https://www.printedelectronicsnow.com Focus/Interests: Dave writes for one of the true industry verticals covering FHE and printed electronics. Expect him to be knowledgeable about the industry and the enabling technologies within it. Dave attended FLEX in 2017. Profile: David is editor of Ink World Magazine and Printed Electronics Now. He has been with Rodman Media for more than 17 years. He is a frequent industry speaker and has appeared in a variety of allied and printing publications. Before joining Rodman Media, Dave was an award-winning editor of community newspapers. He holds a bachelor s degree from Colgate University and a master s degree from Marquette University. Outlet Profiles: Printed Electronics Now, a sister publication of Ink World, tracks the growing field of electronic products created through the printing process. Coverage includes solar cells, batteries, displays, sensors, medical devices, military equipment and more. The term "printed electronics" refers to the process of literally printing electronic circuits and components, even ones as complex as intelligent chips, on a variety of substrates. The website targets industry professionals working in the growing field of printed electronics. Circulation: 6,335 unique visitors per month Frequency: biannual print publications with feature stories; shorter news stories published online daily. Article Example: Flexible Hybrid Electronics and Sensors (11/10/17)
Page 10 Property of SEMI Not for Redistribution EE Journal Jim Turley, Embedded Technology Editor Phone: (831) 375-8086 Email: jim@jimturley.com Home Page: http://www.eejournal.com Focus/Interests: Expect creative stories from Jim on topics spanning embedded systems and semiconductors. From what we can tell, Jim has not published on FHE/printed electronics but we expect him to fearlessly dive in to the content. This is his first time attending FLEX. He lives in the Monterey area. Profile: Turley is the Embedded Technology Editor and covers Embedded Systems for EE Journal. Turley is a Blogger and covers Embedded Systems, Microprocessor Chips and Semiconductors at Silicon Insider. This site features news and articles, and covers technology and the industry, with a special focus on FPGA and embedded systems technology. The website targets engineering professionals and managers in the electronic engineering industry. Outlet Profile: EEJournal is both a broad-market electronic engineering publication and a collection of focused-topic publications. The EEJournal website offers channels of specialized content so readers can customize their experience to meet their specific professional needs. Each content channel also features an email newsletter so readers can stay informed and up to date on the topics of their choice. Design channels on Electromechanical, Sensors, MEMS and Embedded Systems Design (Hardware/Software) are just two of the channels that should interest Congress attendees. EE Journal also covers vertical markets such as: Communications, Networking, Wired, Wireless; Computers, Peripherals, Storage; Consumer Electronics; Industrial, Automotive, Controls, Manufacturing; Medical and Imaging Equipment; Mil/Aero; Mobile Devices; and Robotics. Site Traffic: 347K+ unique visitors monthly Frequency: Daily Article Example: Motherhood, Apple Pie, and NXP (January 24, 2018)
Page 11 Property of SEMI Not for Redistribution Printed Circuit Design & Fab E. Jan Vardaman, Contributor Phone: (512) 372-8887 Email: jan@techsearchinc.com Home Page: http://pcdandf.com/pcdesign/index.php Focus/Interests: E. Jan Vardaman is a recognized expert in semiconductor packaging, including printed electronics. Vardaman is presenting Challenges and Opportunities for 3D Printed Electronics at 2018FLEX (February 14). Profile: Vardaman is president and founder of TechSearch International, Inc., which has provided analysis on technology and market trends in semiconductor packaging since 1987. She is co-author of How to Make IC Packages (published in Japanese by Nikkan Kogyo Shinbunsha), a columnist with Printed Circuit Design & Fab/Circuits Assembly Magazine, she is an IEEE CPMT distinguished lecturer and the author of numerous publications on microelectronics market and technology trends. She is a member of IEEE CPMT, IMAPS, MEPTEC, and SEMI. She served two terms on the CPMT Board of Governors. She served on the NSF-sponsored World Technology Evaluation Center study team involved in investigating electronics manufacturing in Asia and on the U.S. mission to study manufacturing in China. Before founding TechSearch International, she served on the corporate staff of Microelectronics and Computer Technology Corporation (MCC), the electronics industry s first pre-competitive research consortium. She received her B.A. in Economics and Business from Mercer University in Macon, Georgia in 1979 and her M.A. in Economics from the University of Texas at Austin in 1981. Outlet Profile: UP Media Group Inc. (UPMG) (upmediagroup.com) serves the global PCB community through print, digital and online products, as well as live events. UPMG produces the monthly publication PRINTED CIRCUIT DESIGN & FAB/CIRCUITS ASSEMBLY, the pcdandf.com and circuitsassembly.com websites, and the PCB UPdate (pcbupdate.com) e-newsletter. UPMG also produces PCB West (pcbwest.com) conference and exhibition, online educational resources Printed Circuit University (printedcircuituniversity.com) and PCB Chat (pcbchat.com), as well as the Board Talk (theprintedcircuitboard.com) bulletin board. UP Media Group is committed to providing news, analysis, education and the latest information on techniques and technologies for the electronics interconnect market, and to providing a premier marketing vehicle for advertising partners in the industries we serve. Circulation: 30,000 subscribers to the print magazine Frequency: Monthly Article Example: Fan-Out Fans Crowd Conference (7/26/17)