AGENDA Thursday, June 21, 2018

AGENDA Thursday, June 21, 2018 10:00am Conference Registration Opens Conference Center Foyer 10:30 11:30am BONUS SESSION Alleghany Ballroom Grow Your Chamber Online with Google Learn how members find your Chamber and customers find your member businesses online and how to promote your online presence with search engine optimization (SEO) and online advertising. You ll also learn how you can bring Google to your community for free workshops and events. Demming Bass, New Marketing Makeover & Google National Speaker Noon 1:00pm OPENING LUNCHEON Alleghany Ballroom Join us as we kick off our 2018 Annual Meeting with an update from the Virginia Chamber of Commerce. Barry DuVal, President & CEO, Virginia Chamber of Commerce Sponsored by Citslinc 1:00pm AFTERNOON BREAK Sponsor Area Ballroom Foyer 1:15 2:15pm BREAKOUT SESSIONS choose one: Clarifying Your Message so Your Members Will Listen Alleghany Ballroom When it comes to discussing chambers, many people do not know where to start. With a clarified message, your website starts working for you, your members are converted into a sales force, and your members speak a viral message that spreads. In this session, chamber brand strategist Demming Bass will share the seven universal elements of powerful stories chambers of all sizes can use to dramatically improve how they connect with members and grow their organizations. Demming Bass, Certified StoryBrand Marketing Guide Entrepreneur Programs Madison Board Room Hear what the Harrisonburg community is doing to attract and engage entrepreneurs. Mary Lou Bourne, James Madison University Frank Tamberrino, Harrisonburg-Rockingham Chamber of Commerce

AGENDA Thursday, June 21, 2018 (continued) 2:15pm AFTERNOON BREAK Sponsor Area - Ballroom Foyer 2:30 3:30pm BREAKOUT SESSIONS choose one: Recruitment & Retention for a Strong Membership Foundation Alleghany Ballroom Membership is the foundation of your Chamber. We will have an open a discussion that touches on the relevant points of recruitment and retention for a strong membership. We walk through the elements of recruitment and engagement plans, strategic action steps, and defining your best prospects to stop the churn. And, for sustainability we will look at reports and measurements that allow for strategic growth. Shari Pash, Strategic Solutions for Growth Crisis Communications Madison Board Room Organizational crisis is not a matter of if, but when. The organizations that are successful in managing crisis communications are those that have prepared for it. In this session, we will discuss the distinction between a crisis and a challenge, and creating a crisis response team. Lucy Carter Smith, Disaster-Response-Recovery Officer, VA Department of Emergency Management 3:45 5:00pm CHAMBER ROUNDTABLE MEETINGS Issue sharing and best practices with chambers of similar size. We will break up into groups so that our attendees have an opportunity to learn from each other. 6:00 9:00pm NETWORKING RECEPTION Sponsor Area Ballroom Foyer ANNUAL DINNER Appalachian Ballroom Join your peers for a cocktail reception and then enjoy our Annual Dinner which will include special awards and our Annual Business Membership Meeting.

AGENDA Friday, June 22, 2018 7:45am NETWORKING BREAKFAST Alleghany Ballroom 8:30 9:30am MORNING KEYNOTE SESSION Alleghany Ballroom Make Your Message Repeatable Are your messages heard? Valued? Shared? Communication is not a speech; it s a result. Great messages are Sensory, Profound, Engaging, Emotional, Data-driven, Story-based. Great messages are repeated. Bill Graham will share how these steps can help your messages have a powerful impact on your staff, board and members. Bill Graham, Graham Corporate Communications 9:30am MORNING BREAK Sponsor Area Ballroom Foyer 9:45 10:45am BREAKOUT SESSIONS choose one: Engaging the Disengaged Member Alleghany Ballroom We all have those business leaders or companies that send their check annually but rarely utilize the Chamber in any other way. These are the members that are most concerning and can impact retention and value. In this session we will discuss what engagement means to different member segments and define what increased engagement looks like and how we measure it. Shari Pash, Strategic Solutions for Growth The Value of Leadshare Programs Madison Board Room Leadshare is a program that can add tremendous value to chamber members. It offers opportunity for business owners to build their business via lead sharing, and the chamber can offer the program to its members as a add-on member benefit. In this session, we will look at what a Leadshare program is, how chambers can set it up, and how to make it a successful program for chamber members. Seong Bae, LNI Digital Marketing 10:45am MORNING BREAK Sponsor Area Ballroom Foyer 11:00am Noon CLOSING KEYNOTE SESSION Alleghany Ballroom High Focus Communication: Are You Chamber-Focused or Member- Focused? Do potential members think you understand them? Their business? Change how you sell your ideas, your events and your chamber. Change your conversations and emails to improve your value and their trust. Connect on a more authentic level. Bill Graham, Graham Corporate Communications

Your 2017-2018 Board Officers VACCE INFORMATION Board of Directors PRESIDENT Frank Tamberrino Harrisonburg-Rockingham Chamber VP - FINANCE Teresa Hammond Alleghany Highlands Chamber VP - PROGRAMS Susan Spears Fredericksburg Regional Chamber VP - MEMBERSHIP Karen Riordan Greater Williamsburg Chamber VP AT LARGE Mark Ingrao Greater Reston Chamber IMMEDIATE PAST PRESIDENT Christine Kennedy Lynchburg Regional Business Alliance Get to know your VACCE Board of Directors by District District 1 Gloria Williams, Gloucester County Chamber District 2 Sylvia Haines, Hampton Roads Chamber District 3 Vacant District 4 Danielle Fitz-Hugh, Chesterfield Chamber District 5 Susan Martin, Bedford Area Chamber District 6 Annette Medlin, Greater Augusta Reg. Chamber District 7 Gina Hilliard, Luray-Page County Chamber District 8 Kate Roche Bates, Arlington Chamber District 9 Sharon Scott, Montgomery County Chamber District 10 Grafton debutts, Loudoun Chamber District 11 Debbie Jones, Prince William Chamber At Large Directors Angie Cabell, Powhatan Chamber Josh Cline, Greater Bluefield Chamber Richard Kennedy, Top of Virginia Regional Chamber Joe Martin, Fauquier County Chamber Mitzi McCormick, Halifax County Chamber Joy Stump, Farmville Area Chamber Ex-Officio Director Barry DuVal, Virginia Chamber

VACCE INFORMATION Mission, Vision, and Objectives 2018 VACCE Annual Meeting VACCE was formed in 1962 and is an alliance of Chamber Executives from across the state working together to improve the business climate in Virginia while developing ways to enhance the quality of life in the communities they serve. VACCE represents over 30,000 businesses in the Commonwealth and is the only organization in the state dedicated to the growth and development of Chamber professionals. VACCE Mission VACCE equips Chamber of Commerce professionals with leadership skills and tools to build innovative Chambers. VACCE Vision VACCE is the premier association for leadership and organizational development of Chambers of Commerce in Virginia. VACCE Objectives The objective of VACCE is to enhance the personal growth, development, and management effectiveness of Chamber of Commerce Executives and their Chamber organizations. VACCE Benefits & Services Conferences on Leadership and Legislative Issues Scholarships for Continuing Education Regional Roundtable Meetings to exchange information and ideas Training Opportunities for Staff Development Statewide Network of Chamber Professionals VACCE website: www.vacceva.org Event Hashtag: #2018VACCEAM

ACCREDITED CHAMBERS as of March 2018 The U.S. Chamber of Commerce instituted the Accreditation program to recognize effective performance within outstanding Chamber organizations. It is a voluntary program developed to provide a method by which local chambers of commerce may make a self-study and analysis. These VACCE member chambers have achieved U.S. Chamber of Commerce accreditation (as of March 2018): Five-Star Chambers Danville Pittsylvania County Chamber of Commerce Hampton Roads Chamber of Commerce Lynchburg Regional Business Alliance Martinsville-Henry County Chamber of Commerce Four-Star Chambers Bedford Area Chamber of Commerce Loudoun Chamber of Commerce

CERTIFIED CHAMBER EXECUTIVES as of June 2018 2018 VACCE Annual Meeting The American Chamber of Commerce Executives (ACCE) created the Certified Chamber Executive (CCE) designation over 39 years ago. The only national certification for chamber professionals, the CCE program is designed to assess the applicant s knowledge of four core chamber management areas. The following VACCE professionals have achieved this designation: Sylvia M. Haines, CCE Hampton Roads Chamber of Commerce Megan Lucas, CCE Lynchburg Regional Business Alliance Joyce W. Waugh, CCE Roanoke Regional Chamber of Commerce

VACCE EXECUTIVE OF THE YEAR AWARD VACCE s Premier Award The highest award given by VACCE, the Executive of the Year Award is presented to an individual who has exhibited characteristics that make him or her a leader both in their Chamber of Commerce and community. 2017 Teresa Hammond, Alleghany Highlands Chamber 2016 Bryan Stephens, Hampton Roads Chamber Danielle Fitz-Hugh, Petersburg Chamber (now with the Chesterfield Chamber) 2015 Tony Howard, Loudoun Chamber 2014 Susan Spears, Fredericksburg Regional Chamber 2013 Kim Scheeler, Chamber RVA 2012 Joyce Waugh, Roanoke Regional Chamber 2011 Catherine Sullivan, Montgomery County Chamber 2010 Teresa Beale, Franklin/Southampton County Chamber 2009 Connie Rhodes, Smithfield-Isle of Wight Chamber 2008 Karen Henderson, Fauquier County Chamber 2007 Jack Hornbeck, Hampton Roads Chamber 2006 Tim Hulbert, Charlottesville Regional Chamber 2005 Eileen Curtis, Herndon Dulles Chamber Laurie Moran, Danville Pittsylvania County Chamber

VACCE EXECUTIVE OF THE YEAR AWARD (continued) 2004 Norma Dunwody, Culpeper County Chamber 2003 Debbie Jones, Prince William County/Greater Manassas Chamber 2002 Rex Hammond, Lynchburg Regional Chamber 2001 Barb Ring, Bedford Area Chamber 2000 Tracey White, Greater Reston Chamber 1999 Allan Libby, Danville Area Chamber 1998 Rich Doud, Arlington Chamber 1997 Harvey Shephard, Blacksburg Chamber 1996 Kathy Snyder. Alexandria Chamber 1995 Jim Dunn, Greater Richmond Chamber 1994 Nancy Pool, Halifax County Chamber 1993 Bob Hershberger, Williamsburg Area Chamber

VACCE PAST PRESIDENTS We would like to thank the following VACCE professionals for leading our organization: 2017-18 Frank Tamberrino, Harrisonburg-Rockingham Chamber 2016-17 Christine Kennedy, IOM, Lynchburg Regional Business Alliance 2015-16 Teresa Beale, IOM, Franklin-Southampton Area Chamber 2014-15 Joyce Waugh, CCE, CEcD, Roanoke Regional Chamber 2013-14 Timothy Hulbert, IOM (retired), Charlottesville Regional Chamber 2012-13 Tony Howard, Loudoun Chamber 2011-12 Vicki Gardner, IOM, Smith Mountain Lake Regional Chamber 2010-11 Sylvia Haines, CCE, Hampton Roads Chamber

CHAMBER ATTENDEES as of June 1, 2018 2018 VACCE Annual Meeting Alleghany Highlands Chamber of Commerce & Tourism Teresa Hammond, Executive Director thammond@ahchamber.com Alleghany Highlands Chamber of Commerce & Tourism Pamela Warren, Office Manager pwarren@ahchamber.com Bedford Area Chamber of Commerce Susan Martin, President & CEO smartin@bedfordareachamber.com Central Fairfax Chamber of Commerce Jennifer Rose, Executive Director executivedirector@cfcc.org Chesterfield Chamber of Commerce Danielle Fitz-Hugh, President & CEO danielle@chesterfieldchamber.com Colonial Heights Chamber of Commerce John Brandt, Executive Director john.brandt@colonialheightschamber.com

CHAMBER ATTENDEES as of June 1, 2018 Danville Pittsylvania County Chamber of Commerce Alexis Ehrhardt, President & CEO aehrhardt@dpchamber.org Danville Pittsylvania County Chamber of Commerce Donna Ashworth, Office Manager/Executive Assistant chamber@dpchamber.org Danville Pittsylvania County Chamber of Commerce Rachel Covington, Director of Member Services chamber@dpchamber.org Farmville Area Chamber of Commerce Joy Stump, Executive Director joy@farmvilleareachamber.org Farmville Area Chamber of Commerce Jennifer Kinne, Marketing Director admin@farmvilleareachamber.org Farmville Area Chamber of Commerce Anne Tyler Paulek, Executive Coordinator info@farmvilleareachamber.org

CHAMBER ATTENDEES as of June 1, 2018 2018 VACCE Annual Meeting Fauquier Chamber of Commerce Joe Martin, President & CEO joe@fauquierchamber.org Fredericksburg Regional Chamber of Commerce Susan Spears, President & CEO susan@fxbgchamber.org Fredericksburg Regional Chamber of Commerce Kyle Allwine, Community Advancement Manager kyle@fxbgchamber.org Fredericksburg Regional Chamber of Commerce Wendy Zelazny, Business Development Manager wendy@fxbgchamber.org Gloucester County Chamber of Commerce Gloria Mazzella Williams, Executive Director chamberexec@glocochamber.org Greater Augusta Regional Chamber of Commerce Annette Medlin, President/CEO annette@augustava.com

CHAMBER ATTENDEES as of June 1, 2018 Greater Augusta Regional Chamber of Commerce Megan Hardin, Director of Operations megan@augustava.com Greater Augusta Regional Chamber of Commerce Kim Wilbur, Director of Communications kim@augustava.com Greater Bluefield Chamber of Commerce Joshua Cline, President/CEO josh@bluefieldchamber.com Greater Reston Chamber of Commerce Mark Ingrao, President & CEO marki@restonchamber.org Greater Reston Chamber of Commerce Amber Batchelor, Membership Development Manager amberb@restonchamber.org Greater Williamsburg Chamber and Tourism Alliance Tiffany Phillips, Director of Membership phillips@williamsburgcc.com

CHAMBER ATTENDEES as of June 1, 2018 2018 VACCE Annual Meeting Halifax County Chamber of Commerce Mitzi McCormick, IOM, President & CEO mitzi@halifaxchamber.net Hampton Roads Chamber Tage Counts, Director, Membership tcounts@hrchamber.com Harrisonburg-Rockingham Chamber of Commerce Frank Tamberrino, President frank@hrchamber.org Harrisonburg-Rockingham Chamber of Commerce Sheena Armentrout, Director of Membership & Investment sheena@hrchamber.org Harrisonburg-Rockingham Chamber of Commerce Carlie Floyd, Administrative Assistant information@hrchamber.org Harrisonburg-Rockingham Chamber of Commerce Trent Turner, Finance & Administration Manager trent@hrchamber.org

CHAMBER ATTENDEES as of June 1, 2018 Harrisonburg-Rockingham Chamber of Commerce Sara Wittig, Director of Marketing & Communications sara@hrchamber.org Lexington Rockbridge Chamber of Commerce Tracy Lyons, Executive Director tracy@lexrockchamber.com Loudoun Chamber Tony Howard, President & CEO thoward@loudounchamber.org Loudoun Chamber Grafton debutts, Director of Membership & Brand Strategy gdebutts@loudounchamber.org Loudoun Chamber Andrea Winey, Senior Communications Manager Awiney@LoudounChamber.org Luray-Page County Chamber of Commerce Regina (Gina) Hilliard, President gina.hilliard@luraypage.com

CHAMBER ATTENDEES as of June 1, 2018 2018 VACCE Annual Meeting Luray-Page County Chamber of Commerce Katie Long, Communications & Marketing Coordinator katie.long@luraypage.com Lynchburg Regional Business Alliance Christine Kennedy, COO/Executive Vice President ckennedy@lynchburgregion.org Lynchburg Regional Business Alliance Heath Barret, VP of Membership Development hbarret@lynchburgregion.org Lynchburg Regional Business Alliance Laverne Brown, Director of Marketing lbrown@lynchburgregion.org Shenandoah County Chamber of Commerce Sharon Baroncelli, Executive Director director@shenandoahcountychamber.com Smith Mountain Lake Regional Chamber of Commerce Vicki Gardner, Executive Director vgardner@visitsmithmountainlake.com

Top of Virginia Regional Chamber Richard Kennedy, CEO rkennedy@regionalchamber.biz CHAMBER ATTENDEES as of June 1, 2018 Top of Virginia Regional Chamber Emily Buhl, Director, Marketing & Communications ebuhl@regionalchamber.biz Top of Virginia Regional Chamber Jody Wall, Director, Program Development jwall@regionalchamber.biz U.S. Chamber of Commerce Moore Hallmark, Executive Director mahallmark@uschamber.com Washington County (MD) Chamber of Commerce Paul Frey, President & CEO paul@hagerstown.org

SPEAKERS 2018 VACCE Annual Meeting Demming Bass CEO, New Marketing Makeover Google National Speaker & Certified StoryBrand Marketing Guide demmingbass@gmail.com Demming Bass is nationally recognized for his unique ability to help businesses, chambers, and nonprofits around the world clarify their brand and message so their marketing works better. This results in more business, more customers, and more raving fans. He is the CEO of the marketing and branding firm New Marketing Makeover, an official national speaker and trainer for Google s Get Your Business Online program, a certified StoryBrand Marketing Guide, and a Development Director for Power 10 Capital Campaign Management. Barry DuVal President & CEO Virginia Chamber b.duval@vachamber.com Barry DuVal was named president and CEO of the Virginia Chamber of Commerce on April 28, 2010. Under his leadership, the Chamber has become Virginia s largest business advocacy group, growing from 847 members in 2010 to more than 26,000 members today. Barry s public service began in 1988 when he was elected to the Newport News City Council. In 1990 he was elected mayor of the city. He served as mayor from 1990 through 1996, when he stepped down to become the president and CEO of a regional economic development organization representing Southeast Virginia s 1.6 million citizens. Barry received his B.A. degree from James Madison University. Mary Lou Bourne Director, Technology Innovation & Economic Development James Madison University bourneml@jmu.edu Mary Lou Bourne established the Office of Technology Innovation and Economic Development (TI&ED) at James Madison University in January 2005, and incorporated the intellectual property non-profit corporation, James Madison Innovations (JMI), in 2008. She has been a liaison and key player in economic development for JMU at the local, regional, and state levels since 2013.

SPEAKERS 2018 VACCE Annual Meeting Shari Pash President and Owner Strategic Solutions for Growth shari@strategicsolutionsforgrowth.com Shari Pash is changing the culture and way organizations approach membership recruitment and retention. She provides a customized multi-step recruitment and retention program with proven success in net new member growth. Client outcomes continue to excel through the implementation of foundational tools and reports that have proven success for accountability and growth. In addition to membership work, Shari conducts board of director orientation and planning sessions. Bill Graham Owner Graham Corporate Communications bill@grahamcc.com Everybody has a story. Bill Graham has spent his career helping people find powerful ways to tell their stories: in theatres, on television, in the classroom, and in the boardroom. Today, Bill helps people communicate better as leaders, managers, sales people and innovators through his keynotes, workshops, and private coaching. He helps individuals and groups take their complicated stories, streamline them, and then powerfully deliver them for maximum results. Bill is an adjunct faculty member of New York University s Tisch School for Hospitality, Tourism and Sports Management, and he serves on the faculty of the US Chamber s Institute for Organization Management.. Seong Bae Principal & Developer LNI Digital Marketing seong@lnidigital.com Seong Bae started LNI Digital Marketing in 2017 after spending 15 years in corporate working as a web developer and digital marketer. He leads web development and works directly with clients on all projects. He established LNI because he is passionate about building great websites and wants to help others with their online marketing.

SPONSORS & EXHIBITORS as of June 1, 2018 2018 VACCE Annual Meeting SIGNATURE CORPORATE SPONSOR Immerge William Roy 540-437-9617 william@immergetech.com http://www.immergetech.com LUNCHEON SPONSOR MOBILE APP SPONSOR Citslinc Leo Liu and Angela Zhang 626-571-0616 citslinc@yahoo.com http://www.citslinc.org/ CORPORATE SPONSOR EventBank Matt McDonald 888-218-1354 matt.mcdonald@eventbank.com https://www.eventbank.com/ Atlantic Communications Group Hayden Wilbur and Frankie Clayton 717-269-8420 ceo@atlantic4us.com or frankie.clayton@atlantic4us.com https://atlantic4us.com/

SPONSORS & EXHIBITORS as of June 1, 2018 EXHIBITORS LNI Digital Marketing Seong Bae 703-955-6819 seong@lnidigital.com https://www.lnidigital.com/ Town Square Publications John Dussman 847-427-4633 jdussman@tspubs.com https://townsquarepublications.com/ U.S. Senate Productivity & Quality Awards for Virginia & DC Marcia Harrington and Eric Fletcher 540-312-5393 marcia.harrington@spqa-va.org and chair@spqa-va.org https://www.spqa-va.org/

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