Strengthening democracy by unleashing the power of women leaders through training, technology, & community. Welcome to VRL Nation! #VRLNation
Weekly clinics every Thursday at 2pm ET VRL readies women to become ` elected officials & civic leaders. We do this is through industry partners `& experts in our yearlong web series. Check your email from us every ` week for upcoming webinars! Next Thursday, September 24 th Dealing with the good, the bad and the ugly on the campaign trail
Use the chat box! Introduce yourself! Share tips, favorite links, resources, your Twitter handle, etc.! Take advantage! Ask questions for our expert and we will get them answered!
Today s webinar will be recorded & available for on-demand viewing for members of VRL Nation.
Your Presenter Prairie Rose Seminole @MsPrairieRose As North Dakota s Native Vote director, Prairie Rose works around the country with the Native American Leadership Program, with Wellstone Action to train and empower leaders, activists, campaign workers, and those seeking elected office. Prairie Rose has served as a District 45 delegate to the North Dakota Democratic Convention since 2008 and as the Native American liaison to the DEM-NPL Executive Committee. In 2010 she ran for State Representative in North Dakota s 45th legislative district. Prairie Rose believes in and emphasizes the interconnected nature of humanity and faith and the responsibility we all have to ensuring social accountability in communities of respect and opportunity an understanding that lies at the core of her being. She brings her personal experience, as well as the perspectives of a wide range of social thinkers to her work, and believes that knowing personal truth, and building relationships based on values is fundamental to change work.
GOTV Get Out the Vote
Remember: Election Day is now whenever the person votes! Early voting 33 no-excuse early voting states Absentee vote by mail 27 no-excuse absentee mail states In 2014, > 20 million people voted early (lowest in 70 years!) 38.5% In 2012, > 32 million people voted early 15.4%
Field Philosophy Direct voter contact targets individual voters not broadcast ads Is an integral part of the campaign Energizing your base as a winning strategy Develops new leaders heavy reliance on volunteers to do the work
Targeted Field Principles With limited resources you can t talk to everyone in the universe. Targeting creates a much smaller universe. The field can then talk to individual voters.
What Voters to Target? Sporadic Voters Using Traditional Voter Lists
What Voters to Target? Sporadic Voters Using Traditional Voter Lists ID d Supporters
What Voters to Target? Sporadic Voters Using Traditional Voter Lists ID d Supporters 65+ Precincts
What Voters to Target? Sporadic Voters Using Traditional Voter Lists ID d Supporters 65+ Precincts Key Highly Supporting Demographics
What Voters to Target? Sporadic Voters Using Traditional Voter Lists ID d Supporters 65+ Precincts Key Highly Supporting Demographics Key Highly Supporting Issue Voters
What Voters to Target? Sporadic Voters Using Traditional Voter Lists GOTV Universe ID d Supporters 65+ Precincts Key Highly Supporting Demographics Key Highly Supporting Issue Voters
Contact Methods
Contact Methods The more personal, the better
Effectiveness of Types of Contact GOTV Tactic Door-to-door canvassing Conversational phone call (completed in week before election) Text Message right before election (younger voters group who got cell number) Door hanger left at un-contacted house (while canvassing in week before election) Scripted/rushed phone call (completed in week before election) Single piece of mail (in week before election) GOTV robocalls GOTV emails Relative Impact Most powerful 50% of door-to-door canvass 30% of door-to-door canvass 10% of door-to-door canvass 5% of door-to-door canvass 5% of door-to-door canvass 0% of door-to-door canvass 0% of door-to-door canvass
Effective GOTV scripts, not just reminding to vote. Hi Sue, this is Prairie Rose I m a local volunteer from the O Byrne campaign. Last month when the campaign called you promised to vote. Are you still planning on voting? Great! Turnout is predicted to be very high so I am glad you re one of thousands of O Byrne supporters pledged to vote. As a campaign we re hoping to get 4,500 people to the polls to win, and we ll be looking at the voter file after the election to record how many people kept their promise to vote. Thanks for helping us reach our goal! Your polling place is Hobart Elementary School. Do you know where that is? The campaign will be monitoring turnout at the polling stations tomorrow to ensure all our supporters have a chance to vote. When are you planning to vote? Do you need a ride? Any other questions? Thanks again for your vote. We ll see you at the polls! Have a great evening! Local
Effective GOTV scripts, not just reminding to vote. Hi Sue, this is Prairie Rose I m a local volunteer from the O Byrne campaign. Last month when the campaign called you promised to vote. Are you still planning on voting? Great! Turnout is predicted to be very high so I am glad you re one of thousands of O Byrne supporters pledged to vote. As a campaign we re hoping to get 4,500 people to the polls to win, and we ll be looking at the voter file after the election to record how many people kept their promise to vote. Thanks for helping us reach our goal! Your polling place is Hobart Elementary School. Do you know where that is? The campaign will be monitoring turnout at the polling stations tomorrow to ensure all our supporters have a chance to vote. When are you planning to vote? Do you need a ride? Any other questions? Thanks again for your vote. We ll see you at the polls! Have a great evening! Local Remind of commitment
Effective GOTV scripts, not just reminding to vote. Hi Sue, this is Prairie Rose I m a local volunteer from the O Byrne campaign. Local Part of the herd Last month when the campaign called you promised to vote. Are you still planning on voting? Remind of commitment Great! Turnout is predicted to be very high so I am glad you re one of thousands of O Byrne supporters pledged to vote. As a campaign we re hoping to get 4,500 people to the polls to win, and we ll be looking at the voter file after the election to record how many people kept their promise to vote. Thanks for helping us reach our goal! Your polling place is Hobart Elementary School. Do you know where that is? The campaign will be monitoring turnout at the polling stations tomorrow to ensure all our supporters have a chance to vote. When are you planning to vote? Do you need a ride? Any other questions? Thanks again for your vote. We ll see you at the polls! Have a great evening!
Effective GOTV scripts, not just reminding to vote. Hi Sue, this is Prairie Rose I m a local volunteer from the O Byrne campaign. Local Part of the herd Public Record Last month when the campaign called you promised to vote. Are you still planning on voting? Remind of commitment Great! Turnout is predicted to be very high so I am glad you re one of thousands of O Byrne supporters pledged to vote. As a campaign we re hoping to get 4,500 people to the polls to win, and we ll be looking at the voter file after the election to record how many people kept their promise to vote. Thanks for helping us reach our goal! Your polling place is Hobart Elementary School. Do you know where that is? The campaign will be monitoring turnout at the polling stations tomorrow to ensure all our supporters have a chance to vote. When are you planning to vote? Do you need a ride? Any other questions? Thanks again for your vote. We ll see you at the polls! Have a great evening!
Effective GOTV scripts, not just reminding to vote. Hi Sue, this is Prairie Rose I m a local volunteer from the O Byrne campaign. Local Part of the herd Public Record Last month when the campaign called you promised to vote. Are you still planning on voting? Great! Turnout is predicted to be very high so I am glad you re one of thousands of O Byrne supporters pledged to vote. As a campaign we re hoping to get 4,500 people to the polls to win, and we ll be looking at the voter file after the election to record how many people kept their promise to vote. Thanks for helping us reach our goal! Your polling place is Hobart Elementary School. Do you know where that is? The campaign will be monitoring turnout at the polling stations tomorrow to ensure all our supporters have a chance to vote. When are you planning to vote? Do you need a ride? Any other questions? Making a Plan Thanks again for your vote. We ll see you at the polls! Have a great evening! Remind of commitment
Traditional Election Day Program Everything comes together the weekend before Election Day Friday Saturday Sunday Monday Election Day Mail #1 Canvas Canvass continues Phone #1 Phone #1 continues Visibility Canvass (2-3 times on doors in key areas) Phone #2 Visibility
GOTV Program Don t Forget! early voting vote by mail absentee voting and same day registration.
Resources NCSL: Absentee & Early Voting Reference Nonprofit Vote: Seven Principles of Getting Out The Vote Elect Project Wellstone VoteRunLead