ASBAR CENTER FOR STUDIES, RESEARCH & COMMUNICATIONS

ASBAR CENTER FOR STUDIES, RESEARCH & COMMUNICATIONS

Introduction Since its establishment, Asbar Center for Studies, Research and Communications has been striving to consolidate the methodological consulting values and scientific research to keep pace with the progress of the KSA. At the same time, it emphasizes the importance of knowledge, keeping abreast of the information and communication achievements, and the diversification of media. Center s areas of work include: Strategic Studies Research and Opinion Polls Media and Information Consultations Media and Information Campaigns Organization of Conferences and Events Integrated Marketing Communication Periodicals Documentation Lexicons and Encyclopedias These levels reflect how Asbar Center. Is careful to make available the specialized information and scientific opinions that depend on various scientific researches and activities. 2 3

Establishment Asbar Center was established in 1414 AH, corresponding to 1994 AD, in response to the scientific research need and in line with the methodological consulting system, to inform the (political, economic and social) decision-maker who can then rely on a solid, balanced ground. Vision Asbar Center strives to be the most prominent consulting center and think tank all over the Arab Region. President of the Center Dr. Fahad Al-Harthi Consultant and Supervisor of Studies and Research Prof. Abdulrahman 4 Al-Enad 5

Center s Objectives Mission To contribute to development of the community and optimization of decision-making efficiency in its institutions, and to help them design the development-related policies by providing systematic consulting services, conducting scientific studies and opinion surveys, and organizing different campaigns and events. Providing consulting, information and scientific services to decision makers in the private and governmental institutions; Highlighting how the importance of scientific research as the most effective way for decisionmaking support; Strengthening the relationship with segments and bodies; of the community. Contributing to linking the research and systematic consulting projects to the needs and issues of the community. Business Meetings with Clients 6 7

Center s Elements Administrative Sectors First: Management: It is represented in the senior management in the Center, supported by a team of consultants with extensive experience in various. Second: Business and enterprise sector. 1. Special enterprises 2. Studies and Research (strategic, developmental, political, information, social) 3. Opinion Polls. 4. Studies and Consultations with the aim of, inter alia: Preparing media and information campaigns; Preparing foundation studies for newspapers and the media; Preparing publications, pamphlets and brochures. Scientific Discussion Sessions and Workshops 8 9

5. Integrated marketing communication, including: Public relations, media and publishing; Events, conferences, exhibitions and seminars; Identity building; Graphics and design. Human Capacities Asbar Center for Studies, Research and Communications has a distinct network of researchers, academics, consultants, experts, and service providers. Business Meetings with Officials of Specialized 10 Companies 11

Center s Relationships Asbar Center has outstanding scientific competencies and experiences in different specializations. It is also linked to an extensive network of researchers, in addition to a number of cooperation agreements and memoranda of understanding with some other research centers, including: Gulf Research Center in Dubai King Abdulaziz City for Science and Technology Research and Development Center, King Abdulaziz University International Centre for Research and Studies (Medad) Royah Center for Social Studies Prof. John Hartman (Michigan University, USA) German Advisory Center in Bahrain Arab Center for Cyberspace Science and Research Substance Abuse Research Center at Jazan University Qiraat Center for Research and Youth Studies Jeddah Al Manhal Digital Content Technology Company Electronic E-mall Market Meeting of Board of Trustees of the Arab Network for Public Opinion Polls Meetings of the Scientific 12 Advisory Teams 13

Arabic Network for Opinion Surveys In dedication of the Center s research efforts and outstanding role, it was elected as a member on the Board of Trustees of the Arab Network for Public Opinion Surveys. The Board of Trustees includes (7) research centers out of (70) competing centers from various Arab countries. Then, the Center was elected as a member on the Executive Committee that manages the Network. Center s Achievements These strategies have been prepared by approximately one hundred specialized researchers and assistant researchers, except technicians, statisticians and data collectors. The scientific authority in the Center supervised its process. - These strategies include: The GCC Media Strategy (for ten years from 2010 to 2020). This strategy was endorsed in the Gulf Information Ministers Meeting held in Kuwait 05/11/2010, the Council of Foreign Ministers, and then the Gulf Summit in Abu Dhabi in December 2010. Prince Nayef bin Abdul Aziz -may Allah have mercy - Reviews Study of Saudi Youth: Problems, Worries and 14 Aspirations 15 Strategies

National Strategy for «Culture of the Generation» from (2015-2030). Asbar Center was assigned to prepare the National Strategy for «Culture of the Generation». It is a strategy that addresses important national issues, such as: citizenship, national identity, cultural identity, national unity, ideological extremism, interaction with the world, and the culture of work and production. This national super project is supervised by a ministerial committee of (15) Ministries and government bodies concerned with the youth. This strategy is one of the most important strategies developed for the youth. Nearly 200 experts, researchers and academics participated in this effort. Strategy of Saudi Arabia s future relationship with Yemen in the light of the current geopolitical challenges and escalating Huthi influence: This study aimed to explore the Huthi issue in its background and developments, and in its regional context, while identifying how it is affected by Yemen-KSA relations, internal situations in the Kingdom and the Saudi vital interests. Media Policy of the Kingdom of Saudi Arabia: In 2012, Asbar was requested to rebuilt the media policy for the Kingdom to keep pace with the latest changes, new trends of the Kingdom of Saudi Arabia, based on the recommendation of Shura Seminars of the Major Workshop for the National Strategy for Culture of the Generation 16 17

Council in 2010 to develop a modern media policy for the Kingdom. Asbar Centre was assigned to reformulate, develop and update the media policy to be part of the general policy of the State. Asbar Prepared the Media Strategy for the Gulf Cooperation Council and was Approved By the GCC Summit in Abu Dhabi, 2010 Asbar Center for Studies, Research, and Communications is the consultant agency for decision support at the Ministry of Culture and Information in the Kingdom of Saudi Arabia. The Center provides in this field media consultations and proposals in the various issues and topics related to the activities of the Ministry, in addition to providing recommendations in order to achieve the strategic goals of the Ministry. 18 19 Media Consultations Positions of Saudi writers and publications towards the war on Iraq. Evaluation of the national solidarity campaign against terrorism.

Evaluation of the municipal elections experience in the Kingdom of Saudi Arabia. Preparation of an electronic media Low project in the Kingdom. An Evaluation Study for the «New Lebanese TV Channel in New TV SAT», and analysis of its shows. Foundation Studies for Saheel Magazine. Media content analysis of what is published about Aramco in the media. Analysis of the content of the published material in paper and electronic media about tourism in Saudi Arabia. Evaluation for the study of Development of ALBilad Newspaper. Custodian of the Two Holy Mosques King Abdullah, mercy of Allah lays, the foundation stone for the building- of Al-Watan newspaper in 2000. HRH Prince Sultan bin Abdulaziz at the Foundation Studies for the Al-Watan Newspaper «Aseer Establishment for Press and Publication». The Foundation Studies included seven specialized studies. Foundation Studies for «Reestablishment» of Al-Nadwa Magazine. They included ten specialized studies. Preparation of pilot model issues for Al-Ummah Magazine Under Establishment Studying the restructuration and modernization of the performance of the Eastern Company for Printing, Press & Information. Custodian of the Two Holy Mosques King Salman bin Abdulaziz, in one of the occasions launching of the building and the inaugura- of Al-Watan 20 tion of Al-Watan press newspaper 21

Social Research Study: of Saudi Youth: Concerns, Problems and Aspirations. Uses of Internet in Saudi society. The extent to which tourism events meet the youth s requirements. The extent of neediness to consume drugs by male and female students of secondary schools in the Kingdom of Saudi Arabia. (The Center designed a scientific benchmark to measure the neediness to consume drugs by the male and female students of secondary schools in the Kingdom. It was adopted and registered under the name of «Asbar»). Economic Research A study on oil price components paid by the end consumer in the United States of America, Britain, France, Germany, Spain, Brazil and China. Trends of traders on the Saudi Stock Market and their expectations towards the market. Economic Feasibility Study for Saheel Magazine. One of the Important Studies Components of Price of Oil And Attitudes 22 of Dealers in the Stock Market 23

Follow-up Studies Documentary Studies Level of Extremism in Saudi Society. (The Center designed a scientific benchmark to measure the level of extremism. It was adopted and registered under the name of «Asbar»). Public Assessment of the performance of the Ministry of Culture and Media and its Institutions. Regular follow-up studies on the public views about Okaz Newspaper (its topics, features, writers, and position among other competing newspapers). The Latest Issuance of the Center: Saudi Arabia: Earth, Men and Culture, A Book prepared by More than 30 24 Researchers 25 The Kingdom of Saudi Arabia: «Land, People, Civilization», published in Arabic and English. The French issue is being prepared. This Book reliably depicts the Kingdom of Saudi Arabia as a people, land, and culture through the balanced presentation of documented information and creative image. It conveys the aesthetic aspects of nature, geography, cultural heritage, and civilization traditions.

The book contains nearly 800 colored pictures, making its reading an enjoyable knowledge tourism, and drawing a realistic picture of the great heritage of traditions and original Arab lifestyles instilling the spirit of struggle in the Saudi man, in order to build a modern life. A team of 9 photographers carried out the task of photography. Other photos were procured from different people and bodies. The book also contains more than 30 tables, 40 charts, and 6 detailed maps of the Kingdom. The book relied on the specialized scientific preparation. Each of its subjects was written by a specialized professor to ensure the accuracy and objectivity. Such a teamwork has required the participation of 30 specialized researchers and authors. The Painters Garden: this book was issued in two languages: English and French and it is published in cooperation with Arabies Trends in France. Brides of the Desert: in three languages, Arabic, English and French. Book: The March of Saudi Information: the book is published in three languages, Arabic, English and French. The Developmental Impacts of the Saudi Development Fund: the book is published in Arabic and English. 26 27 Some Documentary Studies Issued by the Center

Encyclopedias and Lexicons Advertising and Information Campaigns Asbar s Lexicon for Saudi Women was published in two volumes. Asbar s Encyclopedia for Islamic Sharia Scholars and Specialists in the Kingdom of Saudi Arabia was published in three volumes. The Lexicon of Saudi Diplomats was published in one volume and the Center works on preparing the second edition. Advertising campaign for launching Al-Watan newspaper. Advertising campaign for launching Jeddah Development Holding Company. Information campaign associated with the foundational meeting of the Aseer Establishment for Media and Press (Al-Watan) 1418 AH. Information campaigns associated with the conferences and seminars organized by the Center. Occasions Of Al-Watan Newspaper and Media and Advertising 28 Campaigns 29

Organization of Conferences and Events The Twenty-First Civil Defense Conference 1428 AH. The Celebration for signing the Memorandum of Association for Al Riyadh Cement Company 1426 AH. The Twentieth Civil Defense Conference 1425 AH. Major Workshop of National Strategy for «Culture of the Generation» 1436 AH. Organizing the constituent assembly of Aseer Establishment for Media and Press (Al- Watan) 1418 AH. Organizing a seminar «Success of Management and Business between the Strategy and Application» Dr. David Norton 2013. Conferences, Seminars, Workshops and Meetings Organized by 30 the Center 31

Graphics The Center has an art and design section equipped with the latest design and graphics equipment It has a staff of specialists in designs, art and graphics. Asbar s Periodical The Center intends to issue a research intellectual periodical under the name «Asbar» concerning globalization, future, identity, citizenship, social modernization, and challenges of scientific and technical progress. Participations in Local and International Exhibitions 32 33

Asbar s Forum Center s Clientele The Center intends to hold its annual conference after finalizing its objectives, mission, themes, and statute. Asbar standards Asbar Scale for Measuring the Readiness of Having Drugs Among High School Students in Saudi Arabia. The Center developed the scale and was registered under its name. Asbar Scale of Level of Extremism in Saudi Arabia. The Center developed the scale and was registered under its name Asbar Center provided its services to a number of governmental and private institutions, including but not limited to: Council of Ministers Ministry of Defense and Aviation Ministry of Interior Ministry of Foreign Affairs Ministry of Finance Ministry of Culture and Information Ministry of Education Ministry of Municipal and Rural Affairs Ministry of Health Ministry of Transportation General Intelligence Presidency Principality of Riyadh Principality of Makkah General Presidency for Youth Welfare General Directorate of Civil Defense Scientific Participations Lo- SABIC Company Saudi ARAMCO cally, Regionally and Internationally 34 35

King Faisal Center for Research and Islamic Studies King Abdulaziz and His Companions Foundation for Giftedness & Creativity Aseer Establishment for Press and Publication (Al Watan Newspaper) Makkah Printing and Information Establishment (Al Nadwa Magazine) Okaz Newspaper Al Bilad Newspaper Riyadh Chamber of Commerce and Industry Jeddah Chamber of Commerce and Industry Saudi Arabia British Bank Banque Saudi Fransi Abdullatif Jameel Company White Cement Company Riyadh Cement Company Kawasaki Helicopter Services (S.A.) Ltd., (KHS). The Saudi Marketing Company (Euromarché) The Saudi Electricity Company (SEC) The National Gas Company Rashed Abdulrahman Al Rashed Copmany Al Saedan Real Estate Company Sheikh Dr. Mohammed bin Aboud Al Amoudi The Association for Disabled Children The National Society for Human Rights Adam Biro- Paris Trends Arabies The International Magazine On Arab Affairs American Petroleum Institute (API) - USA Supreme Commission for Tourism and Antiquities Sheikh Hassan bin Mohammed Al Zahrani Company The Deceased Sheikh Ibrahim bin Abdulaziz Al Ibrahim s Establishment Jeddah Holding Company for Development Al Bustan Fertilizers Company Blue-Gold Exhibition Eastern Company for Media, Information and Publication Many dignitaries and businessmen. Meetings of Asbar with Some of its Clients in the Public and Private Sectors 36 37

www.dr-fahad-alharthi.com www.asbar.com Websites Asbar Center for Studies, Research & Communications Website http://www.asbar.com Websites were launched in the beginning of the new Year to keep pace with technological developments and to ease access to knowledge, and exchange of information via websites and social networks. There are many pages of information, documents, research papers, studies, pictures, videos, news, and updates in each field of the following websites: www.kingdom-book.com/en www.kingdom-book.com www.asbaracademy.sa Asbar Academy for Training and Development Website http://www.asbaracademy.sa Kingdom of Saudi Arabia: Land, People & Civilization (Arabic) Website http://www.kingdom-book.com Kingdom of Saudi Arabia: Land, People & Civilization (English) Website http://www.kingdom-book.com/en Dr. Fahad Alharthi Website http://www.dr-fahad-alharthi.com 38 39

Some Studies and Reserchies of Asbar 40 41

Some Studies and Reserchies of Asbar 42 43

ASBAR s Customers 44 45

46 ASBAR s Customers

ص.ب ٨٨١١١ الرياض ١١٦٦٢ المملكة العربية السعودية هاتف: ٤٦٢٤٢٢٩ فاكس ٤٦١٠٣٢٤ P.O.Box 88111 Riyadh 11662 K.S.A Tel.: 4624229 Fax: 4610324 www.asbar.com asbarcentreforstudies @asbar_center info@asbar.com