How to Create a Film Festival for Compliance Awareness Week October 2015 Bruce Anderson Chief Ethics Officer Health Net, Inc. Mike Spasoff Manager, Communications Health Net, Inc. Your Speakers 2014 Health Net, Inc. 2 1
Step 1: Themes and Promotions First Up: Deciding on Themes and Promotions Themes The Good, The Bad and the Ugly and You Records Disposition Promotions Standard communications: intranet, email and posters Film festival Intranet Twitter-like campaign Leadership participation In-person events offering screenings of the winning films, games and food 2015 Health Net, Inc. 4 2
Film Festival Gives associates and contractors the opportunity to creatively engage in these key compliance areas The Good examples of doing the right thing The Bad examples of doing the wrong thing The Ugly examples of fraud, waste and abuse. And You reinforcing that compliance is everyone s responsibility All films must be fictional depictions, and may be easily made with an iphone or smartphone Information Security will assist to ensure a safe, compliant way to receive each movie 2015 Health Net, Inc. 5 Intranet Twitter-like Concept Share messages about the films they are making as well as Compliance Awareness Week Encourages people to internalize Compliance Awareness Week messages Uses a hashtag (#CAW) so IT can provide a report on the participants Used built-in features of our intranet easy for IT because there is no new functionality 2015 Health Net, Inc. 6 3
Leadership Participation Executives ask leaders to offer small incentives for participation within departments Examples of incentives: Raffle off a lunch for one lucky cast and crew in each area Offer a bottle of wine from the leader s reserve, raffled off among participants Chief Compliance Officer offers a prize for every member of the department with the most participation We track participation and report to leaders how their teams are doing encouraging friendly competition 2015 Health Net, Inc. 7 Step 2: Planning 4
Our Messages and Messengers Decide on overall key messages and then work them into the content Compliance is everyone s responsibility Compliance must be integral to our business Compliance Awareness Week is a time to focus on and grow our knowledge of compliance Key Messengers Chief Compliance Officer Overall importance of compliance to Health Net, everyone s role in being compliant Compliance Awareness Week kick-off and how it supports Health Net s overall compliance efforts A call to action for all associates Executives Cascade of encouragement give room for department heads to energize associates Local Event leaders Local event-specific information Health Net (Company Voice) Enterprise-wide Compliance Awareness Week event information 2015 Health Net, Inc. 9 General Process for Content 1. Communications + Subject Matter Expert (SME) plan and discuss content 2. SME produces first draft 3. Communications reviews with SME 4. Content is reviewed/approved by relevant parties 5. Enters the production pipeline 2015 Health Net, Inc. 10 5
High-level Communication Timeline Date July 7 July 14 Aug. 25 Item Compliance Awareness Week teaser announcement HN Connect post with video Film Festival announcement (rules on Compliance site) Compliance Awareness Week re-enforcement with Juanell HN Connect post with video Email to all associates Deadline Announce Compliance Awareness Week event dates Sept. 1 video judging lasts one week Sept. 15 Compliance Awareness Week HN Connect posts with featured videos Compliance tweets Events 2015 Health Net, Inc. 11 Detailed Communications Plan # Date Deliverable/Topic Key Messages Audience Creator Approvers Deliverer/Spok esperson Vehicle 1 July 7 Compliance Awareness Week teaser Video All Assoc. Mike Spasoff Bruce Juanell Video to be used in HNC article 2 July 7 Compliance Awareness Week teaser article Tier 1B 3 July 7 Compliance Awareness Week & Film Festival teaser carousel 4 July 7 Film Festival details and toolkit posted in the Compliance site Announcing Compliance Awareness Week Announcing Film Festival Link to Tier 1 article stays up until April 28th Register to make a Film (send us an email) All Assoc. Mike Spasoff Bruce n/a HNC Homepage All Assoc. Mike Spasoff Bruce n/a HNC carousel All Assoc. Bruce/Mike Bruce n/a Compliance site 5 July 14 Compliance Awareness Week Juanell s support video All Assoc. Mike Spasoff Juanell,Bruce Juanell Video to be used in HNC article 6 July 14 Compliance Awareness Week Juannell s support article Tier 1A 7 July 14 Compliance Awareness Week Read it on HNC pointing to the teaser and Juanell s article All Assoc. Mike Spasoff Juanell, Bruce n/a HNC Homepage All Assoc. Mike Spasoff Bruce n/a Email 8 Aug. 25 Executive Competition Messaging template I m participating in this important event, support me, support your team, and maybe win some exciting prizes. - Provide execs with context of how people will participate Associates under each participating executive Mike Spasoff Bruce Participating Executives Participating Executives Email 9 Aug. 25 Participating Executive Twitter support Ensuring photo and motto are filled out for each participating executive Participating Executives Mike Spasoff Participating Executives Participating Executives HN Connect Profile page 2015 Health Net, Inc. 12 6
Detailed Communications Plan # Date Deliverable/Topic Key Messages Audience Creator Approvers Deliverer/Spok esperson Vehicle 10 Aug. 18 Compliance Awareness Week Films are due next week carousel Link to Film Festival details in Compliance Site stays up until item #12 All Assoc. Mike Spasoff Bruce HNC carousel 11 Aug. 18 Reminder to Film Festival participants Films are due next week Film Festival Participants Bruce Bruce Bruce Email from Bruce 12 Aug. 25 Reminder to Film Festival participants Films are due this week Film Festival Participants Bruce Bruce Bruce Email from Bruce 13 Aug. 25 Compliance Awareness Week coming soon to you article Tier 2+ Event info, other ways to participate, Film Festival is due, prize information All Assoc. Mike Spasoff Bruce n/a HNC Homepage 14 Aug. 25 Compliance Awareness Week coming soon carousel Link to Compliance Awareness Week coming soon All Assoc. Mike Spasoff Bruce n/a HNC Carousel 15 Aug. 25 Compliance Awareness Week posters Event specific posters in locations with events General posters in locations without events All Assoc. Comms and Collateral Bruce n/a Lobby and Break-room posters 16 Aug. 25 Compliance Awareness Week twitter guidelines posted to Compliance site All Assoc. Bruce/Mike Bruce n/a Compliance site 17 Aug. 25 Compliance Awareness Week event details posted to Compliance site All Assoc. Bruce Bruce n/a Compliance site 18 Sept. 1 Film Festival cut-off & Judging begins Judging to end on Friday of this week 19 Sept. 1 Reminder to Film Festival participants All Films received Judging has begun Film Festival Participants Bruce Bruce Bruce Email from Bruce 20 Sept. 15 New Integrity Line poster Update current poster with correct people All Assoc. Mike Bruce, Gay Ann, Juanell Lobbies, Breakrooms 21 Sept. 15 New Integrity Line buck-slip Update current buck-slip with correct people All Assoc. Mike Bruce, Gay Ann, Juanell Desk drop 2015 Health Net, Inc. 13 Detailed Communications Plan # Date Deliverable/Topic Key Messages Audience Creator Approvers Deliverer/Spok esperson 22 Sept. 15 Compliance Awareness Week post #1 The Good Tier 2+ Discuss doing Good in the different categories of Compliance. Features one of the best Good videos All Assoc. First Draft- SMEs Edit/Final- Mike Vehicle Bruce n/a HNC Homepage 23 Sept. 15 Compliance Awareness Week Read it on HNC Compliance Awareness week is here. Stay up-to-date by following on HNC. Reminder about events, and other ways to participate. All Assoc. First Draft- SMEs Edit/Final- Mike Bruce n/a Email 24 Sept. 16 Compliance Awareness Week post #2 The Bad Tier 2+ Discuss what to do when Bad things happen in the different categories of Compliance. Bad stuff happens what you do next is important Features one of the best Bad videos All Assoc. First Draft- SMEs Edit/Final- Mike Bruce n/a HNC Homepage 25 Sept. 17 Compliance Awareness Week post #3 The Ugly Tier 2+ Discuss issues of Fraud, Waste and Abuse. SIU Tip archive & why we do it. Features one of the best Ugly videos All Assoc. First Draft- SMEs Edit/Final- Mike Bruce n/a HNC Homepage 26 Sept. 18 Compliance Awareness Week post #4 And You Tier 2+ Focus on how compliance is *everyone s* responsibility, touch on the Compliance departments partnership role. Feature another video that helps to illustrate that point All Assoc. First Draft- SMEs Edit/Final- Mike Bruce n/a HNC Homepage 27 Sept. 19 Compliance Awareness Week post #5 Wrap-up Tier 2+ Summarize what we learned and the fun we had doing it. Enterprise winners from Twitter contest and film festival link to all the other videos All Assoc. First Draft- SMEs Edit/Final- Mike Bruce n/a HNC Homepage 28 Sept. 19 Afternoon Compliance Awareness Week Read it on HNC Compliance Awareness week might be over, but we must always be aware of compliance link back to summary article. All Assoc. 2015 Health Net, Inc. First Draft- SMEs Edit/Final- Mike Bruce n/a Email 14 7
Step 3: Paperwork Prepare Tools Ahead of Time Judges Worksheets 2015 Health Net, Inc. 16 8
Prepare Tools Ahead of Time Film Festival Helpers 2015 Health Net, Inc. 17 Prepare Tools Ahead of Time Posters and Certificates 2015 Health Net, Inc. 18 9
Step 4: Communicate Example Emails 2015 Health Net, Inc. 10
Example Intranet Articles 2015 Health Net, Inc. Step 5: Celebrate! 11
Celebrate! 2015 Health Net, Inc. Celebrate! 2015 Health Net, Inc. 12
Celebrate! 2015 Health Net, Inc. Celebrate! 2015 Health Net, Inc. 13
Celebrate! 2015 Health Net, Inc. Celebrate! 2015 Health Net, Inc. 14
Celebrate! 2015 Health Net, Inc. Celebrate! 2015 Health Net, Inc. 15
HealthNetPulse.com/Business/Ethics_can_be_fun Where can I get these materials? 2014 Health Net, Inc. Questions? 16