BA 20/20 Becoming a Benchmark Company for the Business Analyst Practice. BBC 2014 Building Business Capability

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BA 20/20 Becoming a Benchmark Company for the Business Analyst Practice BBC 2014 Building Business Capability @BBCapability #BBCCon @HansEckman HansEckman.com

Ground Rules This session is for you, so please participate. Interrupt me for clarifications. The content in this presentation is the sole responsibility of Hans Eckman, and does not express the views of SunTrust Banks, Inc. No animals were harmed during the creation of this presentation. Please support your local rescue groups. Connect and share: @BBCapability #BBCCon @HansEckman 10/23/14 2013 Hans Eckman 2

Steps to Setting a Strategic Vision Gather the critical change agents Define the desired outcome (destination postcard*) Script the critical steps* Create a mechanism for change Evaluate and update the vision and supporting processes as needed *See Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath 10/23/14 2013 Hans Eckman 3

The Road Less Travelled In 2007, SunTrust made a strategic investment to improve the business analyst capabilities within applications delivery Move to a role-based Professional Development Manager model Pooled BA resources were assigned to workstreams Improved BA tasks and templates in the delivery SDLC BAs took B2T Training courses to match capabilities to industry best practices and the IIBA BABOK Implemented a requirements management tool Like Dorothy, we had our ruby slippers and travelling companions. What needed a Yellow Brick Road to find the Emerald City. 10/23/14 2013 Hans Eckman 4

What Would Success Look Like? 20/20 SunTrust BA Goals Ø 80% BA certification within 2 years of employment Ø BA recognition as a project team lead Ø 90%+ Requirements coverage Ø Less than 5% missed requirements at signoff Ø Less than 2% valid static test defects Ø Less than 2% UAT defects due to requirements Ø Job aides, knowledge base and templates covering 75% of all BA expected activities Ø Full lifecycle project metrics with reporting, baselines and target performance 10/23/14 2013 Hans Eckman 5

Putting the BA in the Center of the Room The person performing business analysis is our customer What does a BA need to be successful? How will a BA recognize success? How will others properly engage a BA? 10/23/14 AUTHORITY 2013 Hans Eckman 6

Support and Authority for Change Role Managers Project Management Office BA Center of Excellence* Provide authority, coordinate collaborative initiatives, identify bright spots, recommend membership, provide prioritization *or a Community of Practice when lacking stakeholder group support 10/23/14 2013 Hans Eckman 7

Task Evaluation Criteria 1. Allows BA to complete task FASTER, EASIER and MORE ACCURATELY 2. Can be implemented in under 3 MONTHS and 160 HOURS 3. Decision based on DATA not ANECDOTES. 4. When executed, delivers MEASURABLE VALUE. 5. Enforces GOVERNANCE, COMPLIANCE and STANDARDS (note: changes to governance, compliance and standards meet this criteria) 10/23/14 2013 Hans Eckman 8

BA 20/20 Executing the Vision Ø Support and approval from PDM and PMO Ø Adoption of criteria and approach by change agents Ø Execute at all contact points People Ø BA Center of Excellence Ø BA development managers Ø PMO Ø Business Analysts Ø Cross- Role Impacts (Delivery Managers, Business Sponsors, PM, Dev, QA, Architecture etc.) Process/Tools Ø SDLC/Methodology Ø Templates Ø Training Ø Guidance, Job Aides Ø ReporMng 10/23/14 2013 Hans Eckman 9

Change Request Flow Receive Request Develop Solu9on Review Solu9on Evaluate and Clarify Assemble Team Approve Priori9ze Assign Lead Implement Solu9on Measure and Evaluate 10/23/14 2013 Hans Eckman 10

Leveraging Commander s Intent Focus change on ac9onable goals not detailed steps. Define: Goal, Constraints, and Time Lead Communicate: Goal, Constraints, and Time Define: Intermediate Goals and Constraints Implementer Implementer Execute PracMMoner PracMMoner PracMMoner PracMMoner Foundation: Tools, Process, and Training 10/23/14 2013 Hans Eckman 11

Recommended Reading Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath Good to Great: Why Some Companies Make the Leap...And Others Don't by Jim Collins Small Giants: Companies That Choose to Be Great Instead of Big by Bo Burlingham Inside the Magic Kingdom: Seven Keys to Disney's Success by Tom Connellan Linchpin: Are You Indispensable? by Seth Godin 10/23/14 2013 Hans Eckman 12

Company Profile SunTrust Banks, Inc., with total assets of $183 billion as of June 30, 2014, is one of the nation's largest and strongest financial holding companies. Through its banking subsidiaries, the company provides deposit, credit, trust, and investment services to a broad range of retail, business, and institutional clients. Other subsidiaries provide mortgage banking, brokerage, investment management, equipment leasing, and capital market services. Atlanta-based SunTrust enjoys leading market positions in some of the highest growth markets in the United States and also serves clients in selected markets nationally. The company operates approximately 1,500 retail branches and 2,200 ATMs in Alabama, Arkansas, Florida, Georgia, Maryland, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia, and the District of Columbia. In addition, SunTrust provides customers with a full range of technology-based banking channels, including Internet, PC, and Automated Telephone Banking. SunTrust s Internet address is www.suntrust.com. 10/23/14 2013 Hans Eckman 13

Additional Questions? Hans Eckman http://hanseckman.com Hans@HansEckman.com http://www.linkedin.com/in/hanseckman Presentation: BBC 2014 Building Business Capability HansEckman.com 10/23/14 2013 Hans Eckman 14