Presenting a live 90-minute webinar with interactive Q&A. Today s faculty features: Michael A. Brusca, Shareholder, Stark & Stark, Lawrenceville, N.J.
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1 Presenting a live 90-minute webinar with interactive Q&A Personal Injury Opening Statements and Closing Arguments: Preparing and Delivering, Handling Objections and Related Motions Developing and Presenting a Persuasive Roadmap, Delivering a Convincing and Memorable Case Summation WEDNESDAY, APRIL 12, pm Eastern 12pm Central 11am Mountain 10am Pacific Today s faculty features: Michael A. Brusca, Shareholder, Stark & Stark, Lawrenceville, N.J. Robert F. Glass, Partner, Glass & Robson, Atlanta The audio portion of the conference may be accessed via the telephone or by using your computer's speakers. Please refer to the instructions ed to registrants for additional information. If you have any questions, please contact Customer Service at ext. 10.
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5 Opening Statements, Motions, and Closing Argument Michael A. Brusca Stark & Stark NJ and PA
6 OPENING STATEMENTS 6
7 Why Important Opening salvo Up to 65% - 80% of jurors reach the verdict they ultimately render Opening Statement 7
8 What can it give you? Showcase your abilities Organized Gain the moral high ground Opening Statement 8
9 Tell it, don t sell it You can t advocate You don t have the right Opening Statement 9
10 Avoid my client s sad story Low activation emotion Focus on the defendant Fear, anger, disgust and hope High activation emotion Opening Statement 10
11 Begin about three weeks out Follow an outline Cohesive Good transitions Bring my outline up with me Basic Structure No mention of client Rules Terms Story Defenses Opening Statement 11
12 Folks, I ask you to keep an open mind because, obviously, I talk to you last. I get up here, question witnesses after they re done, when -- Mike was giving his opening, I saw some of you were shaking your heads. I don t know what was going on in your minds but you were shaking your heads. I beg you to keep an open mind on this case. I beg you. Opening Statement 12
13 MOTIONS 13
14 Be clear and succinct Preliminary statement less than 40 words Keep it as short as possible Who are you writing for? Clerk maybe with 1,000 motions to read Motions 14
15 Explain it like someone is 6 Avoid citing 100 cases Short paragraphs, lots of white space Motions 15
16 Concede the obvious and don t over-reach Gain credibility Motions 16
17 Attachments cut and pasted in document Avoid see exhibit Motions 17
18 Closing Argument 18
19 You can now advocate Your Perry Mason moments Witness credibility Use the instructions Closing Argument 19
20 Cohesive Usually have and idea before trial Follow opening Use same documents Good transitions Closing Argument 20
21 What I avoid Don t re-hash the case Don t comment on defense counsel s argument Closing Argument 21
22 Give the jury what they need If someone tells you you can remind them Closing Argument 22
23 Personal Injury Opening Statements and Closing Arguments: Preparing and Delivering, Handling Objections, and Related Motions April 12, 2017 Webinar Robert F. Glass Glass & Robson, LLC Atlanta, GA
24 Opening Statements: Key Elements Storytelling Credibility Explaining why you are there Begin to dismantle defenses Set reasonable expectations Empower the jury as the last chance for hope for your client 24
25 Opening Statements: Key Elements Storytelling Use the present tense Keep it interesting with adjectives and descriptive words Get the jury s attention and establish a theme early on Practice, practice, practice 25
26 Opening Statements: Key Elements Credibility First impressions go a long way Be an advocate but don t over advocate without having established your credibility to the jury Be respectful of the jurors and your opposition 26
27 Opening Statements: Key Elements Why are We Here? Establish yourself as the leader of the trial Begin Dismantling Defenses What can you expect to hear from the opposition Let s put that in perspective Setting Expectations Do not overpromise Empowering the Jury Emphasize the importance of their role 27
28 Opening Statements: Demonstratives Is a picture is worth 1,000 words? Option 1: Tell the Story: Because of the wreck, Ms. Smith had to have some plates put in her neck to secure her spine after the surgery Option 2: Show the Story... 28
29 29
30 Opening Statements: Using Opposing Party s Pleadings Opposing counsel rarely expects to see their pleading responses after they have been filed Using their own words against them seems to get the attention of the jury, especially when it contradicts what the lawyer will say In an injury case, how often do you hear the defense say, we accept responsibility for the wreck? What are they accepting responsibility for? 30
31 IN THE STATE COURT OF STATE OF GEORGIA COUNTY CHRISTINE, ) ) Plaintiff, ) CIVIL ACTION ) v. ) FILE NO. ) ANGELA ) ) Defendants. ) ) Please admit the following: REQUESTS FOR ADMISSION 10. Please admit that you are liable to Plaintiff for the physical and emotional pain and suffering she has incurred and will incur as a result of the subject collision. Response: Denies. 11. Please admit that you are liable to Plaintiff for the medical expenses she has incurred and will incur as a result of the subject collision. Response: Denies. 31
32 Opening Statement Pitfalls Over-promising and under-delivering; Using legalease or complicated words; Taking up too much time; Disparaging the opposing party or their counsel; Advancing too much argument rather than expectations of what the evidence will show. 32
33 Closing Argument: Key Elements Don t rehash the entire case: Hit the high points; Describing events of trial that support your theme advanced in opening; Speak with conviction; Show emotion when appropriate; Maintain a big picture view; Ultimate objective: Arm your favorable jurors with the facts to advocate for your client in jury deliberations. 33
34 Bolster and Rebut Using Demonstratives: Hired expert vs. Treating Provider Hired Gun versus Lynn s Doctors Dr. Jeffries Not seen at Lynn s request Never met Lynn Never talked to Lynn Never taken medical history Never examined Not an orthopaedist Not a surgeon Reviews films all day Not allowed to operate Never performed spinal fusion Testified for Sharon Ware & Associates over 600 times in his career Made millions of dollars testifying people are not hurt without treating them Testimony is bought and paid for Discredited by Dr. Kelley Admits what Dr. Kelley and Dr. Chappuis say is correct: asymptomatic before wreck, then wreck = need for surgery Dr. James Chappuis and Dr. Lee Kelley Seen in person at Lynn s request Personally examined and treated Lynn Took her medical history Personally reviewed MRI films Board-certified orthopaedic surgeons Operate on their own patients at the patient s request Help their patients on a daily basis Conclusions based on first-hand treatment and medical opinions Dr. Kelley: seen Lynn s cervical spine with his own eyes Dr. Kelley: watched and monitored Lynn s recovery from surgery Not hired by anyone other than Lynn, the patient 34
35 Bolster and Rebut Using Demonstratives: Prior Treatment for Same Body Part - Timelines 35
36 Damages: Asking for the Money Medical bills and Lost Wages: The easy part Use a demonstrative or PowerPoint listing medical bills so the jury can see and write them down Non-economic damages Be creative with ways to extrapolate a large lump sum to a daily/weekly/yearly amount For hourly rates, compare a modest amount you ask for to the hourly rate of the opposing side s experts hourly rate Use Mortality Table for permanent injuries 36
37 Closing Argument: Pitfalls Talking at the jury instead of with them; Not making and maintaining eye contact; Negative statements about opposing counsel; Not emphasizing that this is the client s one chance for justice. 37
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