The Affluent Society. Social and Cultural Changes in Post WWII America
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1 The Affluent Society Social and Cultural Changes in Post WWII America
2 Government invests in a middle class: KNOW! WWII the impact of the GI Bill passed unanimously by Congress in 1944 Veterans benefits for Education Mortgages home loans College graduates soar 160K in the 30s to 500K in the 50s (personal note one of these dudes was Charles C. Tyler, Jr. my daddy!)
3 Baby BOOM! KNOW!
4
5 Baby Boom and Consumer Demand: KNOW! US population in M US population in M Childhood and adolescence invented Prosperity allows kids to stay in school longer High school graduates increase College graduates increase Marketers, entertainers and psychologists take notice Disneyland Theme parks
6 Thought Question What impact might the increased population of the baby boom generation have on crime rates? When would you expect to see crime rates go up? Why?
7 Suburbanization: KNOW! Mass produced suburbs Low population densities Sunbelt cities like LA, Miami, San Diego What made this possible? Highways Air conditioning
8 Suburbanization, White Flight: KNOW! Many African Americans moved from the South during the war and continued to move in the 1950s and 1960s to escape poverty and racism. These population shifts contributed to white flight from the cities that also spurred suburbanization. As middle and upper class people moved to the suburbs, so did jobs and businesses, leaving the cities with high unemployment, limited services, and a shrinking tax base. This set the stage for the race riots of the 1960s.
9 Thought Question Should people living in the Rock Hill pay taxes to support building roads in Charlotte?
10 Postwar Technology: KNOW! The postwar period also saw advances in medical technology that impacted the health of the American people. Penicillin and other antibiotics scientists developed various vaccines to prevent diseases such as polio. surgeons who had treated wounded soldiers came home to develop new surgical techniques including advancements in heart surgery. The widespread use of pesticides and chemical fertilizers provided a greater array of foods and improved nutrition Reliance on chemicals had a long-term environmental impact resulted in environmental legislation in the 1970s and, eventually, a worldwide concern about global warming
11 Thought Question How did improvements in medical technology impact demographics?
12 Mobility Increases: KNOW! Cars, Cars, Cars Interstate Highway System Mass air travel displaces the railroads
13 Women in the 1950s
14 Central Historical Question Is the image of the happy 1950s housewife accurate?
15 WWII employment for women Women s Auxiliary Corps laboratory technician conducts an experiment, Fort Jackson State Hospital, 1944 Aircraft engine technician and senior supervisor, Naval Air Base,
16 Post-WWII employment A secretary and her boss, an industrial designer, New York City,
17 Social pressures: KNOW! Early marriage Childbearing Stay-at-home motherhood Nuclear family Kennedy wedding, Jacqueline throwing the bouquet,
18 Media portrayals of gender A photo of the Cleaver family from Leave it to Beaver, a popular TV show in the 1950s-60s 18
19 Suburbia, home of the happy housewife Levittown track homes of the 1950s G.I. Bill Mass-produced, affordable homes Great Migration and white flight 19
20 Household products marketed to women A 1950s ad for an electric iron A 1950s ad for a cleaning product 20
21 Central Historical Question Is the image of the happy 1950s housewife accurate?
22 Women in the 1950s: KNOW! Although forty percent of women held jobs outside of the home by 1960, their career opportunities were limited nursing, teaching, domestic service, social work, retail sales and secretarial work. Few women were promoted to managerial positions women's pay was a fraction of what men earned. As more young women graduated from college, they were frustrated by their inability to find and advance in jobs that matched their skills. The publication of The Feminine Mystique by Betty Freidan in the early 1960s helped launched the modem women's rights movement.
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