GETTING READY FOR 2018 EU-CHINA TOURISM YEAR A BRIDGE OF COOPERATION
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1 1 Maria Bava Welcome Chinese Project Manager WELCOME CHINESE 欢迎中国 GETTING READY FOR 2018 EU-CHINA TOURISM YEAR A BRIDGE OF COOPERATION London, November 2nd 2017 PREPARING FOR THE 2018 EU-CHINA TOURISM YEAR CONFERENCE
2 THE WELCOME CHINESE STANDARD CERTIFICATION PROGRAM In 2013 Chinese Government created WELCOME CHINESE STANDARD CERTIFICATION PROGRAM the official standard certification that guarantees Chinese tourists to feel comfortable, welcomed and travel easy. The certification helps all operators and tourist destinations to increase their reach in the Chinese outbound tourism market. Welcome Chinese is the ONLY PROGRAM and institution recognized and legalized by CHINA TOURISM ACADEMY (part of Chinese ministry of Tourism). CTA is the official releaser of Welcome Chinese Certification and all certified companies are endorsed by Chinese government and promoted among its circuit of travel operators and industry professionals.
3 THE OFFICIAL DISTRIBUTOR OF THE WELCOME CHINESE CERTIFICATION Select-Holding was chosen by the CHINA TOURISM ACADEMY as THE OFFICIAL DISTRIBUTOR OF THE WELCOME CHINESE CERTIFICATION. It is responsible for all of the operational and communication activities within the Welcome Chinese Program. European Travel Commission HAS RECOGNIZED THE WELCOME CHINESE CERTIFICATION AS THE STANDARD OF REFERENCE FOR THE EUROPEAN MARKET. ETC and CTA decided to cooperate during the 2018 EU- CHINA TOURISM YEAR. Official Letter from CTA (China Tourism Academy) Official Letter from ETC (European Travel Commission)
4 WELCOME CHINESE CERTIFICATION RED JADE GOLD The Welcome Chinese standards have been identified after studies and research conducted by CTA on the Chinese outbound trends Each tourism sector category corresponds to specific standards The standards meet the habits and needs of Chinese travelers There is one level of certification for each tourism sector category: RED There are two levels of certification for the hotels: JADE and GOLD
5 BENEFITS OF JOINING WELCOME CHINESE CERTIFICATION Online Training Offline Travel Fairs Business Intelligence Social Media Promotion Partnership Promotion ing TA/TO database hychinese.com Welcome Chinese Newsletter Offline Travel Fair
6 WELCOME CHINESE AS A BRIDGE OF COOPERATION BETWEEN EU AND CHINA We create cultural, social and economic bridges. We support hospitality industry to tailor made services for welcoming Chinese travellers. Guarantee better services to Chinese tourists traveling abroad. Ensure Chinese hospitality standards in Western countries. Be your reliable partner on-the-ground in China to develop and represent your business. Provide a strong media visibility for our members in China.
7 WELCOME CHINESE AS A BRIDGE OF COOPERATION BETWEEN EU AND CHINA Welcome Chinese allows the tourism destinations to enter an elite circuit of merchants, reliable and instantly recognizable by Chinese travelers. This kind of traveler is more likely to rely on facilities that can provide specific services and better if they are endorsed by Chinese Government; Welcome Chinese is the bridge between EU Tourism Market and Chinese Outbound Tourism Market, that can benefit of its highly qualified circuit of operators in the travel industry; Welcome Chinese has developed great partnership not just with State-level organization but as well with the main on-line operators in the travel industry, these channels to enhance visibility and brand awareness of EU operators in China market; Welcome Chinese is the only institution in Chinese Market who can provide customized marketing strategy through our exclusive resources brought together by in house market penetration know-how and government advocacy.
8 WELCOME CHINESE IS THE OFFICIAL PARTNER OF THE 2018 EU-CHINA TOURISM YEAR
9 2018 EU-CHINA TOURISM YEAR 2018 EU-CHINA STRATEGIC TOURISM PARTNERS YEAR STRATEGIC PARTNERS
10 SOME INTERNATIONAL CERTIFIED MEMBERS
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