GRANBURY TV ADVISORY BOARD MEETING

Transcription

1 GRANBURY TV ADVISORY BOARD MEETING Minutes of the Regular Meeting April 27, 2016; 4 p.m. in the Executive Conference Room at City Hall Board Members Present: Jon Back, Kevin Myers, Chris Cheyne, Maureen Johns-Griffin Board Members Absent: Tommy Patterson, Nin Hulett (ex-officio) Staff Present: Sheri Campbell-Husband, Holly Brackeen, Bethany Kyle, Eva Gregory I. II. Ill. Call to Order (establish quorum) Jon Back called the meeting to order at 4:03 pm. Quorum present. Consent Agenda A. Minutes of the March 30, 2016 meeting B. Staff Report Jon Back requests a motion to approve the Consent Agenda. Chris Cheyne made the motion to approve the Consent Agenda; Maureen Johns-Griffin seconded the motion. The Consent Agenda was approved unanimously. Financial Report and sponsorship update Eva Gregory states that the Financial Report is as of March 31, Ms. Gregory notes that they have collected $47,850 in revenues which is 69% of total revenue budgeted. This amount includes $15,000 brought over from PEG reserves. Total expenditures to date are at $66,366. Ms. Gregory explains that when comparing revenues to expenditures, they are approximately $18,516 "in the red." Through March, they have collected $14,708 in sponsorship revenue which she notes in represented on the bottom of page 1 of the Financial Report. She explains that they did receive payment from sponsor, Lake Granbury Medical Center, but since that payment was received in April, it is not reflected on the current report. There are $57,531 available in PEG funds. She notes that she renamed one of the revenue line items to track the revenues received from online FotoMerchant sales for Granbury Sports pictures. In March, $264 was received for band portraits. A package was put together and pictures were taken by Jon Ray with a GTV-owned camera. Mr. Myers explains that a portion of revenues were provided to GTV based on package pricing. Mr. Myers notes that since this event, the FotoMerchant site has been activated and a photo booth was set up at band banquet. Pictures taken at that photo booth were then made available on the FotoMerchant site. Mr. Myers references the large volume of pictures available on the site and suggests that they do some sort of one week sale the last week of school, then archive those pictures this summer. Ms. Gregory disburses a document containing a breakdown of FotoMerchant fees that are generated from each purchase. Page 11

2 Ms. Gregory references the Clean Air Coalition revenues and explains that three months out of this year will be forwarded to Fiscal Year Ms. Kyle provides an update on sponsor spots informing the board that Mike Brown has approved their spot, Cheyne Eye Center's is finished and running, and she still has not received a response from Classic Chevrolet or Lake Granbury Medical Center. Mr. Back asks about the possibility of getting more Public Service Announcements on our channel. Ms. Kyle tells the board if anyone sees a PSA that they like, send the contact info to her and she will contact them about getting it aired on the GTV channel. Jon Back requests a motion to approve the Financial Report and sponsorship update. Kevin Myers made the motion to approve the Financial Report and sponsorship update; Maureen Johns-Griffin seconded the motion. The Financial Report and sponsorship update was approved unanimously. IV. New Business - Discussion and possible action regarding: a. Contract between City and Tarleton regarding KTRL radio Ms. Campbell-Husband explains that the City entered into a contract with Tarleton and KTRL radio approximately a year ago and that was a two-year agreement. There are technically two separate contracts: $20,000 towards station access for broadcasting games, etc. and the other being $10,000 for underwriting spots for the City. She notes this has proven difficult to use simply due to the information being released for public awareness is applicable to primarily citizens of Granbury. These city spots aren't relevant to those listening outside of the city but the City is still paying good money for this service. The City can get out of the agreement with a 90-day notice. There is some concern with potentially damaging the relationship with Tarleton; however, other than this contract, the City has no other partnerships with Tarleton. She states that City Manager, Chris Coffman is more concerned with saving $10,000 out of the GTV budget. Mr. Myers says he has talked with Dean Styron regarding the relationship and asked her how it would affect things if the City were to terminate the contract and based on that conversation, he opines that terminating the contract with Tarleton will not be an issue. Mr. Myers says it is his recommendation that they terminate the contract, effective the end of this fiscal year. Ms. Gregory confirms that there is one payment left to be made. There is discussion regarding the need to get the radio app up and running. Dr. Cheyne asks what is lacking in order to do so. Ms. Campbell-Husband said that will be addressed in the logo discussion item as that is the only thing lacking. Mr. Myers says the question regarding the scope of what all the app will do needs to be answered. Ms. Campbell-Husband suggested that they could replay the audio from the City Council meetings. She says that is an option that would help make it a 24/7 radio station. Ms. Campbell-Husband asks if they want to keep the KTRL piece as an option while the app is being created to their desired capabilities. Page I 2

3 As a group they discuss ideas and options for content and it is established that there are certain things that cannot be aired due to royalty issues. Mr. Myers notes that they could play whatever is playing on the GTV channel. Kevin Myers made a motion that the GTV Advisory Board recommend to Council that they exit the contract with KTRL and Tarleton. Chris Cheyne seconded the motion. Motion approved unanimously. V. Old Business - Discussion and possible action regarding: a. New branding/logo for Granbury Media Ms. Campbell-Husband gives the board a recap on the subcommittee's discussion on ideas about what they wanted the new logo to be representative of in terms of new endeavors such as the radio app. A fee of $650 was paid to Envision for the logo redesign. Staff met with Stevo Torres of EnVision and they were able to narrow the choices down to two options. Ms. Campbell Husband clarifies that these are not final but she is wanting to get the board's impression. She shows the logo options in mock-up form that gives them an idea of ways the logo can potentially be displayed. The goal in the design was to have the logo be representative of "push button play" hence the utilization of the "play" arrow in the graphics. She explains that they can create a color scheme corresponding to the different divisions of Granbury Media, for example, Pirate purple for Granbury Sports. The board members all agree that they like the first option displayed. Ms. Kyle talks about setting apart Granbury Sports even more by possibly displaying "sports" across the logo in a separate font. Ms. Campbell-Husband references the NBC Sports logo as an example. Ms. Campbell-Husband says she still needs to double check the agreed-upon logo against other logos to ensure that it isn't the same as something already in existence. Mr. Myers asks if we can get Granbury Media across every outlet. Ms. Kyle says she previously checked for that name usage but will check again to make sure that hasn't changed. Ms. Campbell Husband explains that Granbury Media will be the all-encompassing umbrella of everything they do and is the name that will replace Granbury TV. There is additional discussion on the best way to make the transition to the new logo and name via the Granbury TV and Granbury Sports Facebook pages. Ms. Johns-Griffin proposes the idea of applying the logo to a t-shirt to be tossed out to students at ball games, introducing Granbury Media/Granbury Sports to a younger group of followers. Ms. Campbell-Husband explains that in the next budget, she has requested a line item for professional services that would give them the funds to market this new logo and brand. Ms. Campbell-Husband confirms that the board is all agreeable to the proposed logo. Ms. Campbell-Husband says she will inform En Vision of the board's decision. Jon Back made a motion to approve the logo with the large arrow framed within the box (presented as the first option). Maureen Johns-Griffin seconded the motion. Motion approved unanimously. Page I 3

4 b. Expansion of GTV facility in American Town Hall building Ms. Campbell-Husband reminds everyone of this discussion with Mr. Coffman at the previous board meeting at which he asked this being a standing item on future agendas. She explains that he did take the item to Council the request to pull the building off the rental rotation and they approved that. She opens the floor to anyone that may have any suggestions regarding future expansion plans of the GlV facilities and explains that ideas can also be ed to her at any time. Mr. Back suggests that sound-absorbing foam could be very useful in the facility. Mr. Myers asks what will be GlV's front door as opposed to the front door to the records scanning area. Ms. Kyle's biggest concern for the future is a secure place to store the equipment such as a closet with a deadbolt lock. Mr. Myers says there needs to be a foyer of some kind, separating staff from the outside world. Ms. Campbell-Husband reminds them that they will be leaving this as a standing item and asks that the board continue to brainstorm ideas for future expansion plans. c. FY sponsorship and production fees Ms. Campbell-Husband explains that there was a deadline for staff to submit the new fee matrix to the Finance Department. Since there had previously been action taken to include a lesser amount sponsorship opportunity to the fee matrix, staff has added two categories: one related to the sports sponsorship and one with the same concept for original programming. Also added was the a pp-only sponsorship level. She says that if there are changes to be made, it is better that it is done now instead of after Council approves the budget. She asks if this fee structure is an accurate portrayal of what was previously discussed. Ms. Johns-Griffin asks whether it is legal for a sponsor to use a copy of their recorded spot on their own company websites. She mentions this is something that may or may not need to be specified in the policy. Ms. Campbell-Husband explains that historically, their spots weren't on YouTube so it hasn't been an issue before now and hasn't been contractually addressed. Ms. Campbell-Husband says she will have to research the issue as it is a very legitimate question. Ms. Campbell-Husband asks if they have a recommendation regarding the fee schedule. She asks if they recommend she add lines related to the potential sponsorship of "paid infomercials" on the audio app. Kevin Myers made a motion to adopt the fee schedule as presented for Fiscal Year Chris Cheyne seconded the motion. Motion was approved unanimously. d. Update on tower camera Ms. Campbell-Husband pulls up Mr. Back's condensed video from tower cam footage onto the projector. Mr. Back explains that he sped up the time lapse video to show the progression of the storm rolling into town. He explains to the board what all they are seeing. Mr. Myers asks if part of the video is available to add a logo to the image being viewed. It is determined that this will need to be looked into as a possibility. Page I 4 Minutes of April 27, 2016 Public 1V Channel Advisory Board

5 Mr. Myers asks if with the new logos, can they create one for the Granbury Media tower cam and Ms. Campbell-Husband responds that staff will research the possibility. VI. Future Agenda Items - Mr. Back requests any future agenda items. Ms. Campbell-Husband notes a few things that could potentially be relevant to future agenda items. She informs the board that Tommy Patterson has submitted his resignation to the GTV board so they will need to fill that vacancy. She asks that the board members keep that in mind for future meetings as a quorum will be harder to establish with one less person. Ms. Campbell-Husband apologizes to the board for not having a full staff report prepared for them and explains to them the reasons for this, primarily being that she is currently the acting Public Works Director in addition to her role as Assistant City Manager and Public Information Officer. She will try to disseminate the social media reports as soon as she can and hopes to be able to have more thorough staff reports in the future but clarifies this may not be possible at the next meeting due to all her current duties. Ms. Johns-Griffin requests that they have a future discussion of audio content and associated fees. VII. Adjournment There being no other business to attend to, Board Chairman Jon Back requests a motion to adjourn. Kevin Myers made the motion to adjourn; Chris Cheyne seconded the motion. Motion approved unanimously. Meeting adjourned at 5:58 p.m. Minutes approved on this 89 day of Cj --=- _...{1... A/IO.L-.::0,, k, as attested by: Page I 5