ACI-NA Marketing and Communication Committee Participation Plan

Transcription

1 ACI-NA Marketing and Communication Committee Participation Plan Approved Modified Committee Purpose: To share ideas and exchange information among fellow Airport Marketing, Media Relations, Air Service Development and Customer Service professionals. To initiate and complete an Annual work plan of projects that will benefit the Airport industry as it relates marketing and communication matters. To actively provide the ACI-NA Board and other ACI-NA Committees with input regarding marketing and/or media relations on legislative and/or policy matters as well as select initiatives. To assist ACI-NA with annual Marketing and Communications Conference/JumpStart Air Service Development Program and the bi-annual seminars for Air Service, Customer Service and Media Relations. To assist ACI-NA with the annual Excellence in Airport Communications Contest. Committee s Structure: The structure outlined in this Participation Plan will be effective to organize the Committee for The plan will become effective when ratified by the 2011 Steering Group and the ACI-NA Board of Directors. The Committee is composed of individual Airport employees who are actively involved in promoting an airport through media relations, air service development, customer service and marketing. Individual employees of World Business Partner/Associate members who are involved in similar marketing activities are welcome to participate. The Steering Group guides, shapes and implements the Committee s activities. It consists of 23 voting members. The Council of Past Chairs is composed of former Steering Group Chairs who no longer serve on the Steering Group. The group provides guidance to the Steering Committee and forms the nucleus of the ad hoc Ted Bushelman Legacy Award for Creativity and Excellence Nomination Committee. The Nomination Committee will solicit and review candidates for the Steering Group and present a slate of candidates to the Steering Group. Working Groups are created by the Steering Group to take on specific tasks. And, in turn, there may be a subcommittee of a working group to handle a specific project. The Committee

2 currently has three Working Groups: Marketing and Air Service Development; Media Relations; and Customer Service and Aviation Education. Steering Group Composition: o There are 23 voting members of the Steering Committee. o There is one non-voting liaison member from the ACI-NA Board of Directors. o There is one non-voting liaison member from the ACI-NA Commissioners Committee. o An ACI-NA staff member serves as the Committee Secretary, a non-voting position. o If the Host Airport for the upcoming Marketing and Communications Conference is not already represented on the Steering Group, the Chair may appoint a Representative of that airport to the Steering Group as a non-voting member to facilitate the planning of the event. This individual is encouraged to attend all meetings. Likewise, if the Host Airport for the Air Service Development, Customer Service or Media Relations seminar is not already represented on the Steering Group, an airport representative is encouraged to join the appropriate Working Group s ad hoc committee planning the seminar. Airport Representatives: o There are 20 Airport Members as voting members. There are 15 from U.S. airports. There are 5 from Canadian airports. o Diversity: There shall be geographic diversity on both national delegations. There shall be airport size diversity on both national delegations. Of the 20 Airport Members, there shall be a balanced mix of Air Service Development, Customer Service, Marketing and Media Relations professionals. Associate Membership: o There are three individuals from World Business Partners/Associate members. Each of the three industry sectors Air Service, Customer Service and Media Relations should be represented by an Associate. Terms: o Each term is for 1 calendar year Jan. 1 to Dec. 31. Term Limits Except where noted Each airport member is limited to four, one-year terms. For years two, three and four incumbent airport members are not required to stand for re-election by the whole Committee. Instead, the Steering Group s leadership will approve these additional years based on their participation and involvement. Minimum standards for participation and attendance: o Attend two of the three on-site meetings each year.

3 o Participate in 50% of the scheduled teleconferences each year. (Adopted. January 25, 2012) o No one airport or firm will have more than one member on the Steering Group. o To ensure continuity of experience, there are staggered caps on maximum terms on the Steering Group. Class 1 Maximum of three additional one-year terms. Class 1 is composed of those five current members in excess of 10 years on the Steering Group. (See last page.) Class 2 Maximum of five additional one-year terms. Class 2 is composed of those five current members appointed in 2008 or earlier. Class 3 Maximum of six additional one-year terms. Class 3 is composed of those five current members appointed in 2009 or more recently. Class 4 Maximum of four years. Class 4 is composed of those members appointed after July 1, Upon the completion of the current terms of incumbents outlined about in Class 1, 2 and 3 new Steering Group members in these classes will serve four, one-year terms. It is anticipated that at five new members will be elected in the Fall 2011 balloting. o Each new Steering Group member (Class 4) may serve up to four years, except: Time served as Vice Chair, Chair or Past Chair is not included as part of the four one-year terms. (Thus, a person holding a leadership position can serve seven-years.) o Associate Members. The contribution of Associate members is valued and to ensure continuity each current Associate member has also been assigned a Class dependent on their tenure. Customer Service, Class 1; Marketing, Class 2; and Air Service, Class 3. o If a Steering Group member (Airport or Associate) changes jobs, continuation on the Steering Group is not automatic. The Steering Group will determine if the individual in the new position continues to represent the same industry and geographic sector as before. Officers: o Chair The Chair will serve a one-year term. Qualifications: At least three years on the Steering Group; an Airport Employee. Duties: Formulate an annual work plan; coordinate conference calls; present the work plan and progress reports to the entire Steering Group and/or Committee. o Vice Chair The Vice Chair will serve a one-year term and move up the Chair the following year upon ratification by the full Committee. Qualifications: At least two years on the Steering Group; an Airport Employee Duties: Assist the Chair in leading the Committee. The Vice Chair will become the Chair, if the chair resigns. The Vice Chair can then serve his/her own full-term as Chair.

4 Nomination and Election Procedure: At the Spring Steering Group meeting (June 20, 2011), a Nominations Committee shall be established and composed of seven airport representatives. It will chaired by the Immediate Past Chair of the Steering Group. o Composition: Past Chair; Chair; Vice Chair; each Working Group Chair (in the case of co-chairs the Steering Group chair will designate the Nominations Committee representative; and one member of the Council of Past Chairs designated by the current Steering Group Chair. By August, the Nomination Committee will circulate to the full Committee a request for nominations. o In addition to basic biographic and career information, the Nomination form will specifically include questions on previous Steering Group tenure; Working Group involvement; Airport industry sector; Airport size and reasons for seeking a position on the Steering Group. All candidates must obtain from their Airport Director permission to participate on the Steering Group and provide to a signed letter to the Nominations Committee. Prior to the Fall Steering Group Meeting, the Nominations Committee will review all the Nomination forms and compose a slate of Airport and Associate candidates that reflects Steering Group s desired diversity. For the 2012 term, the slate will consist of 5 airport candidates. The Nominations Committee will also nominate a Chair and Vice Chair for the next term. o If the candidate solicitation process does not attract enough candidates to compose a balanced slate, the Nominations Committee can recruit individuals to achieve this balance. o As the Nomination Committee considers candidates for the Vice Chair, it should be guided by two principles: At least every fifth year, the Chair shall be held by a Canadian Airport Representative. (The Vice Chair elected in 2014 shall be a Canadian.) The Chair shall alternate between Airport Representatives in the Media Relations/Marketing/Customer Service sector and the Air Service Development sector. At the Fall Steering Group Meeting (Oct. 16, 2011), the Nominations Committee will present its proposed slate for the next term. The Steering Group will review the proposed slate and submit it to the full Committee Membership for a vote. The Steering Group will also submit the nominations of the Chair and Vice Chair to the ACI-NA Board of Directors for approval as spelled out in the Board bylaws. Following the Fall Steering Group meeting, an election of Officers, Airport and Associate Members for the Steering Group positions will be held through electronic balloting open to the full Committee for each position. o Candidates for the two leadership positions Chair and Vice Chair will be listed and requiring a vote for each position. o Each individual candidates for Airport and Associate will be listed and requiring a vote for each position. o Space on the ballot will be provided for write-in candidates for all positions. o The final determination of the Steering Group and Officers shall be made by majority vote of those Committee members casting a ballot.

5 The results shall be posted by the current Steering Group s December conference call to enable a transition in leadership. Vacancies: o Vice Chair -- If the Vice Chair resigns during the year, the Chair will select an interim Vice Chair for the remainder of the term. o Airport or Associate member If more than six months of the term remains, the Chair will call for a special election. Nominations from the full Committee will be solicited. The Steering Group will forward all candidates, which maintain the desired diversified balance, to the full Committee on an electronic ballot. The Steering Group should attempt to hold this special election within 30 days of the vacancy. Role and Function of Council of Past Chairs. In recognition for their long contribution to the Steering Group, former Chairs, once their service on the Steering Group has concluded, will be invited by the current Chair to serve up to 3 one-year terms on the Council of Past Chairs. There is no limit on the size of the Council of Past Chairs. o Eligibility Any former Chair of the Steering Group can be a member of Council of Past Chairs provided they are still actively employed by an airport. o The Council can provide advice to the current Steering Committee by Attending the Steering Group meetings as non-voting participants Invited at the Chair s discretion to participate in specific monthly conference calls. o Assist in the selection of the Bushelman Award. Each year, the Chair will invite up to four members of the Council of Past Chairs to serve on an ad hoc Bushelman nominating committee. The others on the ad hoc Bushelman nominating committee will be the Chair, Vice Chair and two first-term Steering Group members. The ad hoc Bushelman nominating committee will review the Bushelman nominations forms and then by majority vote recommend to the Steering Group the annual winner of the Bushelman award. If a member of the Council has been nominated for the Bushelman award, he or she will decline appointment to the ad hoc Bushelman nominating committee. Role of Working Group The Committee s traditional Working Groups have served as subcommittees for each industry sector Air Service, Customer Service and Media Relations. Each working group is charged with planning a biannual seminar. Due to the size of each working group, smaller committees are formed on an ad hoc basis to handle specific tasks. Leadership: o At least one member of the working group s leadership team must be a member of the Steering Group. o A co-chair of a Working Group can be an individual not on the Steering Group. o An Associate member can serve as a Working Group chair.

6 o The Chair will appoint the Working Group leadership. o The leadership of the Working Group will report to the larger Steering Group. o A Working Group chair (or co-chair) must be a participant of any ad hoc smaller group. Formation of Working Groups: o A new Working Group may be created by the Chair. o A new Working Group must be given a specific charge and/or mission. o A Working Group may be discontinued or inactivated by the Steering Group if its purpose no longer exists.

7 As adopted Composition of 2012 Steering Group 20 Airport members = 15 U.S. and 5 Canadians Plus 3 Associates Class 1 (5) 2012 Allowed 3 additional years Luce Bureau (Can.) (resigned 12/11) Lucinda Harshman Bruce Schedlbaur (resigned 2/12) Carolyn Fennell John Korenic (Can.) Joann Paternoster, Associate Class 2 (4) 2012 Allowed 5 additional years Pat Hogan (2008) Johanne Gallant, (Can.) (2008) Justin Meyer (2008) Richard Walsh (2008) Susan Goyette, (2008), Associate Class 3 (6) 2012 Allowed 6 additional years Cheryl Brown (2009) Myrna White (2009) Krista Kealey (Can) (2009) John Albrecht (2010) Barbara Halverstadt (2010) Emily Richard (2011) Kevin Schorr, (2008), Associate Class 4 (5) 2012 Term limit: 4 years Brian Belcher (2012) Roxanne Butler (2012) Carol Hutchins (Can) (2012) Todd Payne (2012) Julie Rodriguez (2012) Scott Armstrong (Can) 2012 (Dec. special election) Bruce Schedlbaur s replacement (2012) (March special election) Class 1 (3 yrs.) 3 incumbents 3 3 Class 2 (5 yrs.) 4 incumbents 4 4 Class 3 (6 yrs.) 6 incumbents 6 6 Class 4 (4 yrs.) 5 open slots Turnover *revised 2/23/12