MARKETING AND BRANDING COMMITTEE CHARTER

Transcription

1 MARKETING AND BRANDING COMMITTEE CHARTER 1. PREFACE To ensure prudent administration, risk management and governance Blue Light (SA) Inc. will maintain a register of Board approved policies. The Board, where appropriate, has approved policies to delegate their authority or provide guidance to Blue Light members. These policies are reviewed regularly, but not later than the review date specified in this policy. 2. DEFINITIONS In this policy, the following definitions apply: Board member means those persons appointed as members of the Board of Blue Light (SA) Inc. when meeting formally in relation to its Corporate Governance responsibilities. Chair means those Board members respectively appointed by tboard Members, as the chair of the meetings of the Board. Chairperson and Deputy Chairperson means those members respectively elected as the Chairperson and Vice Chairperson of Blue Light (SA) Inc. in accordance with the Constitution of Blue Light (SA) Inc. Committee means a Committee appointed or approved, and duly authorised by the Board. Compliance is the corporate obligation to comply with statutory requirements of Blue Light (SA) Inc. and the establishment of systems and processes by which Board members discharge their accountability in respect of the functions they are undertaking.

2 The Constitution means the Constitution of Blue Light (SA) Inc. duly approved by the Members of the Incorporated Association in line with the Incorporated Associations Act, 1985, as amended, modified or replaced from time to time. Member or Member of Blue Light (SA) Inc. is a person who has been admitted as a Member by the organisation under the Constitution. Organisation or reference to the organisation, means or refers to Blue Light (SA) Inc. 3. INTRODUCTION The Marketing and Branding Committee is a committee of the Board members with its composition and terms of reference as specified in this charter. The Board recognises that corporate performance is enhanced when there is a Board Committee with the appropriate competencies to enable it to discharge its mandate effectively. Marketing and Branding Committee may hold additional meetings as decided by the chair in order to fulfil its duties. A quorum for the Marketing and Branding Committee meeting will be two (2) Board members. The Marketing and Branding Committee may also act by unanimous written consent of its members. Written consent includes agreement provided by electronic means. Notice of meeting may be given orally, by letter, electronic mail, facsimile transmission or telephone not less than 24 hours before the time fixed for the 4. TERMS OF REFERENCE The Marketing and Branding committee will: Oversee the Marketing and Branding Policy and overall Marketing and Branding framework of Blue Light (SA) Inc.

3 Review the Marketing and Branding policy to ensure it is consistent with internal policies and procedures. Consider the impact on Blue Light (SA) Inc. of any new or proposed Blue Light Marketing and Branding application. Recommend conditions of use for the Marketing and Branding components. Support Blue Light branches in the development of Marketing and Branding proposals. Oversee the use of the Blue Light brand among branches and provide written advice to the Board where issues are identified. Provide advice to the Board on the uniform of Blue Light volunteers, as required. Explore opportunities for sponsorship and engage in preliminary negotiations to provide recommendations to the Board. Progress approved sponsorship activities under the general direction and supervision of the Board. Oversee the development and maintenance of the Blue LightSA.com.au website by providing advice to the domain hosting provider. 5. COMPOSITION The Marketing and Branding Committee must comprise of at least two (2) Board members. The composition or membership of the Marketing and Branding Committee is not restricted to Board members of the Blue Light (SA) Inc. The Board may appoint any member to the Committee. A Board member shall chair the Marketing and Branding Committee. 6. APPOINTMENT AND TERM OF MEMBERSHIP The members of the Marketing and Branding Committee will be appointed by the Board in accordance with the Board Committees policy, and continues until the person is replaced by the Board, the person resigns from the Marketing and Branding Committee, or the person resigns from the Board. In accordance with the Board Committees policy, the Board will appoint one of the members of the Marketing and Branding Committee as Chair of the meetings of the Marketing and Branding Committee. Should the Chair be absent from a meeting, the members of the Marketing and Branding Committee present at the meeting shall choose one of the other members of the Marketing and Branding Committee to chair that particular Nothing in this policy prevents the Board from reviewing the composition of the Marketing and Branding Committee at any time.

4 7. MEETINGS The Marketing and Branding Committee is scheduled to hold at least four (4) meetings a year. The Marketing and Branding Committee may hold additional meetings as decided by the Chair in order to fulfil its duties. A quorum for a Marketing and Branding Committee meeting will be two (2) Board members. The Marketing and Branding Committee may also act by unanimous written consent of its members. Written consent includes agreement provided by electronic means. Notice of meeting may be given orally, by letter, electronic mail, facsimile transmission or telephone not less than 24 hours before the time fixed for the 8. ACCESS In the performance of any of its duties and responsibilities, the Marketing and Branding Committee shall have access to any existing policies, contracts of Blue Light (SA) Inc. The Marketing and Branding Committee may consult with independent experts or obtain external advice without the authority of the Board. All recommendations made by the Marketing and Branding Committee must be forwarded to Blue Light Board for consideration and approval. 9. REPORTING The Marketing and Branding Committee, through its Chair, will report regularly to the Board following the meetings of the Committee. A copy of the minutes of the Marketing and Branding Committee meeting shall be submitted to the Board at the Board meeting following the Committee 10. PERFORMANCE REVIEW The Committee s performance against this charter will be reviewed in accordance with the Board Performance Evaluation Policy.

5 11. POLICY ADMINISTRATION The Executive Committee is to review this policy on an annual basis to ensure relevance and effectiveness of the Marketing and Branding Committee. Date policy approved: 22 February 2013 Reviewed: November 2014 Policy review date: November 2015 Oversight Marketing and Branding Committee