Applied Government Relations: Considerations, Strategies and Tactics
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1 Applied Government Relations: Considerations, Strategies and Tactics
2 Stewart Wong Vice-President, Communications and Advocacy Holland Bloorview Kids Rehabilitation Hospital
3 Senator Terry M. Mercer, CFRE Senate of Canada
4 Gary Gladstone, CFRE Principal Gladstone Consulting
5 Carole Beaulieu Vice-President, Advancement & Board Secretariat OCAD University
6 Applied Government Relations: Considerations, Strategies and Tactics Senator Terry M. Mercer, CFRE
7 How to Approach Government Officials Know your role. Know your audience s role MPs, Senators, Ministers, staff, etc. Follow the Code of Ethics Effective, efficient & constant comms Be proactive & educated
8 How to Contact Senators How to Contact MPs How to Contact Ministers
9 Applied Government Relations: Considerations, Strategies and Tactics Gary Gladstone, CFRE B. Principal, Gladstone Consulting, Gary Gladstone, CFRE B.Math AFP Fundraising Day 2017 June 8, 2017
10 Key Definitions In House Lobbyist Consultant Lobbyist Volunteer Lobbyist Gary Gladstone, CFRE B.Math AFP Fundraising Day 2017 June 8, 2017
11 Federal Government You must file a registration if you or your organization or corporation communicate with public office holders (POHs), for payment or a salary, with regard to: the making, developing or amending of federal legislative proposals, bills or resolutions, regulations, policies or programs; or the awarding of federal grants, contributions or other financial benefits; or in the case of consultant lobbyists, the awarding of a federal government contract or arranging a meeting between a public office holder and any other person. There is no need to register if you and your organization spend less than an average of 1 person day per week for 4 weeks on lobbying efforts Gary Gladstone, CFRE B.Math AFP Fundraising Day 2017 June 8, 2017
12 Government of Ontario An in-house lobbyist (organizations) is an employee or group of employees who collectively spend at least 50 hours in a calendar year lobbying on behalf of a notfor-profit organization. Gary Gladstone, CFRE B.Math AFP Fundraising Day 2017 June 8, 2017
13 Five Key Take Aways 1. Define the Problem 2. Define the Ask 3. Which Level of Government 4. Other Stakeholders to Get Involved 5. Meet, Follow Up and Ask for Advice Federal Directory Provincial Directory Gary Gladstone, CFRE B.Math AFP Fundraising Day 2017 June 8, 2017
14 Canada: Limits On Lobbying By Canadian Charities Last Updated: June Article by Adam Goldenberg, Amanda Laren, Awanish Sinha and Ljiljana Stanic McCarthy Tétrault LLP /Charities+Non- Profits/Limits+on+Lobbying+by+Canadian +Charities Gary Gladstone, CFRE B.Math AFP Fundraising Day 2017 June 8, 2017
15 Gary Gladstone, CFRE B.Math AFP Fundraising Day 2017 June 8, 2017
16 Gary Gladstone, CFRE B.Math AFP Fundraising Day 2017 June 8, 2017
17 Gary Gladstone, CFRE B.Math AFP Fundraising Day 2017 June 8, 2017
18 Gary Gladstone, CFRE B.Math AFP Fundraising Day 2017 June 8, 2017
19 Interior work by Ashley Mackenzie 13 OCAD UNIVERSITY 19
20 Case Study of a Public / Private Campaign
21 Public Fundraising OCAD University has raised $40 million. Success via major infrastructure project funding such as the Creative City Campus. OCAD UNIVERSITY 21
22 Creative City Campus The Creative City Campus project will revitalize and expand the core of the institution s campus. A total $60 million project, $27 million was received from Government of Ontario in April $2 million received from Government of Canada (Strategic Investment Fund) in July $1 million from Canada 150 and the Government of Canada for George Reid Heritage refurbishment. OCAD UNIVERSITY 22
23 Private Fundraising OCAD University has raised $20 million from individuals, foundations, and corporations. Gifts to capital but also to academic programs. New opportunities now in capital gifts after the government investment. OCAD UNIVERSITY 23
24 Strengths of a Public / Private Campaign Leveraging both public and private funding in any size of organization. Campaign goal can be stretched. Relationship based work with donors and government representatives is complementary. Understanding the eco system of government is key (political, officials and all levels of government). CEO, Board members and other stakeholders can help engage government partners! OCAD UNIVERSITY 24
25 Carole Beaulieu Vice President, Advancement & Board Secretariat (416) , ext Thank you! facebook.com/ocaduniversity
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