Reading List. Module code number: M Title of module: Election Campaigns in the US and Beyond. Number of credits: 20.
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1 Reading List Module code number: M13326 Title of module: Election Campaigns in the US and Beyond Number of credits: 20 Level: 3 Instructor: Dr. A. S. Walter Week 1: Power and Limits of Election Campaigns Druckman, J.N. (2004): Priming the Vote: Campaign Effects in a US Senate Election, Political Psychology, v. 25, n 4, pp Arceneaux, K. (2006): Do Campaigns Help Voters Learn? A Cross-National Analysis, British Journal of Political Science, v. 36, n. 1, pp Hillygus, D. S. and S. Jackman (2003): Voter Decision Making in Election 2000: Campaign Effects, Partisan Activation, and the Clinton Legacy, American Journal of Political Science, v.47, n. 4, pp Hansen, K M. and R. T. Pedersen (2014): Campaigns Matter: How Voters Become Knowledeable and Efficacious During Election Campaigns, Political Communication, v.31, pp Steven E. Finkel (1993): Reexamining the "Minimal Effects Model in Recent Presidential Campaigns, The Journal of Politics, v. 55, n. 1, pp Week 2: Changing Nature of Election Campaigns Gibson, R. and A. Römmele (2001): A Party- Centered Theory of Professionalized Campaigning, The Harvard International Journal of Press/Politics, v.6, n.4, pp Gibson, R, and Römmele (2009): Measuring the Professionalization of Political Campaigning, Party Politics, v. 15, n.3, pp Baines, P. R. and J. Egan (2001): Marketing and Political Campaigning: Mutually Exclusive or Exclusively Mutual?, Qualitative Market Research, v. 4, n.1, pp Rayner, J. (2014): What About Winning? Looking into the Blind Spot of the Theory of Campaign Professionalization, Journal of Political Marketing, v. 13, n. 4, pp Downs, William M. (2012): There Goes the Neighbourhood? The Americanisation of Elections, with Evidence from Scotland s Parliament, Parliamentary Affairs, v. 65, n. 4, pp Paul Baines (2005): Marketing the Political Message, Journal of Political Marketing, v. 4, n.2-3, pp
2 Week 3: Political Advertising and MicroTargeting Ridout, T. N., M. Franz, K. M. Goldstein and W. J. Feltus (2012): Separation by Television Program: Understanding the Targeting of Political Advertising in Presidential Elections, Political Communication, v. 29, n. 1, pp Hersch, E. D. and B. D. Schaffner (2013): Targeted Campaign Appeals and the Value of Ambiguity, The Journal of Politics, v. 75, n. 2, pp Gimpel, J., K. Kaufmann, S. Pearson Merkowitz (2007): Battleground States versus Blackout States: The Behavioral Implications of Modern Presidential Campaigns, The Journal of Politics, v. 69, n. 3, pp Elder, E. and J. B. Philips (2017): Appeals to the Hispanic Demographic: Targeting through Facebook Autoplay Videos by the Clinton Campaign during the 2015/2016 Presidential Advertising Primaries, Journal of Political Marketing, DOI: / Ostfeld, M. (2017): Unity Versus Uniformity: Effects of Targeted Advertising on Perceptions of Group Politics, Political Communication, DOI: / Week 4: Issue Marketing Petrocik, J. R., W. L. Benoit and G. J. Hansen (2003): Issue Ownership and Presidential Campaigning, , Political Science Quarterly, v. 118, n. 4, pp Sigelman, L, and E. H. Buell (2004): Avoidance or Engagement? Issue Convergence in US Presidential Campaigns, , American Journal of Political Science, v. 48, n. 4, pp Waldman, P. and K. H. Jamieson (2003): Rhetorical Convergence and Issue Knowledge in the 2000 Presidential Election, Presidential Studies Quarterly, n. 33, v. 1, pp Hillygus, D. S. and T. G. Shields (2005): Moral Issues and Voter Decision Making in the 2004 Presidential Election, PS: Perspectives on Politics, v. 38, n. 2, pp Lipsitz, K. (2013): Issue Convergence is Nothing More than Issue Convergence, Political Research Quarterly, v. 66, n. 4, pp Kleinnijenhuis, J. and A. S. Walter (2014): News, Discussion and Associative Issue Ownership: Instability at the Micro Level versus Stability at the Macro Level, Harvard International Journal Press, v. 19, n. 2, pp Buttice, M. K. and C. Milazzo (2011): Candidate Positioning in Britain, Electoral Studies, v. 30, pp Week 5: Campaign Strategy: Appealing to Emotions Jerit, J. (2004): Survival of the Fittest: Rhetoric during the Course of an Election Campaign, Political Psychology, v. 25, n. 4, pp Brader, T. (2005): Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions, Journal of Political Science, v. 49, n. 2:
3 Ridout, T. N. and K. Searles (2011): It's My Campaign I'll Cry if I Want to: How and When Campaigns Use Emotional Appeals, Political Psychology, v. 32, n. 3, pp Redlawsk, D. P., Tolbert, C. J. and W. Franko (2010): Voters, Emotions, and Race in 2008: Obama as the First Black President, Political Research Quarterly, v. 63, n. 4, pp Kühne, R, C. Schemer, J. Matthes and W. Wirth (2011): Affective Priming in Political Campaigns: How Campaign-Induced Emotions Prime Political Opinions, International Journal of Public Opinion Research, v. 23, n.4, pp Week 6: Attacking the Opponent Lau, R. R., L. Sigelman and I. B. Rovner (2007): The Effects of Negative Political Campaigns: A Meta-Analytic Reassessment, Journal of Politics, v. 69, pp Lau, R. R., Andersen, D. J., T. M. Ditonto, M.S. Kleinberg and D. P. Redlawsk (2017): Effect of Media Environment Diversity and Advertising Tone on Information Search, Selective Exposure, and Affective Polarization, Political Communication, v. 39, pp Gross, J. H. and K. T. Johnson (2015): Twitter Taunts and Tirades: Negative Campaigning in the Age of Trump, Elections in Focus, v.49, n. 4, pp Auter, Z. J. and J. A. Fine (2016): Negative Campaigning in the Social Media Age: Attack Advertising on Facebook, Political Behavior, v. 38, pp Walter, A. S., W. van der Brug and P. van Praag (2014): When the Stakes are High: Party Competition and Negative Campaigning, Comparative Political Studies, v. 47, n. 4, pp Sarah Sobieraj and Jeffrey M. Berry (2011): From Incivility to Outrage: Political Discourse in Blogs, Talk Radio, and Cable News, Political Communication, v. 28, n.1, pp , Week 7: (Mis) information and Social Media Hochschild, J. L. and K. L. Einstein (2015): Do Facts Matter? Information and Misinformation in American Politics, Political Science Quarterly, v.130, n. 4, pp Nyhan, B. and J. Reif (2010): When Corrections Fail: The Persistence of Political Misperception, Political Behaviour, v. 32, pp Westen, D., Pavlov, P.S., Harenski, K., Kilts, C. and S. Hamann et al. (2006): Neural Bases of Motivated Reasoning: An fmri Study of Emotional Constraints on Partisan Political Judgment in the 2004 U.S. Presidential Election, Journal of Cognitive Neuroscience, v.18, n. 11, pp Shin, J. and L. Jian, K. Driscoll and F. Bar (2016): Political rumoring on Twitter during the 2012 US presidential election: Rumor diffusion and correction, New Media & Society, DOI: Iyengar, S. and K. S. Hahn (2009): Red media, blue media: Evidence of ideological selectivity in media use, Journal of Communication, v. 59, pp
4 Week 8: Women Running For Office Hayes, D. and J. L. Lawless (2015): A Non-Gendered Lens? Media, Voters, and Female Candidates in Contemporary Congressional Elections, Perspectives on Politics, v. 13, n. 1, pp Herrnson, P. S., Lay, J. C. and A. K. Stokes (2003): Women Running as Women : Candidate Gender, Campaign Issues, and Voter-Targeting Strategies, The Journal of Politics, v. 65, n. 1, pp Lawless, J. L. (2009): Sexism and Gender Bias in Election 2008: A More Complex Path for Women in Politics, Politics & Gender, v. 5, n.1, pp Carlin, D. B and K. L. Winfrey (2009): Have You Come a Long Way, Baby? Hillary Clinton, Sarah Palin, and Sexism in 2008 Campaign Coverage Journal Communication Studies, v. 60, n.4, pp Lee, Y. and Y. Lim (2016): Gendered campaign tweets: The cases of Hillary Clinton and Donald Trump, Public Relations Review, v. 42, pp Week 9: Election News Coverage Lawrence, R. G. and A. E. Boydstun (2017): What We Should Really Be Asking About Media Attention to Trump, Political Communication, v. 32, n. 1, pp Dunaway, J. (2008): Markets, Ownership and the Quality of Campaign News Coverage, The Journal of Politics, v. 70, n. 4, pp Druckman, J. N. and M. Parkin (2005): The Impact of Media Bias: How Editorial Slant Affects Voters, The Journal of Politics, v. 67, n. 4, pp Wells, C. Shah, D. V., Pevehouse, J.C., Yang, J., Pelled, A., Boehm, F., Lukito, J., Ghosh, S. and J. L. Schmidt (2016): How Trump Drove Coverage to the Nomination: Hybrid Media Campaigning, Political Communication, v. 33, n. 4, pp Iyengar, S., H. Norpoth and K. S. Hahn (2004): Consumer Demand for Election News: The Horserace Sells, The Journal of Politics, v. 66, n. 1, pp Dillipane, S. (2004): Activation, Conversion or Reinforcement? The Impact of Partisan News Exposure on Vote Choice, American Journal of Political Science, v. 58, n. 1, pp Week 10: Televised Election Debates Turcotte, J. (2015): The News Norms and Values of Presidential Debate Agendas: An Analysis of Format and Moderator Influence on Question Content,2 Mass Communication and Society, v. 18, n. 3, pp Eran N. Ben-Porath (2007): Question Bias and Violations of Comparability in Intraparty Debates: Iowa and New Hampshire, 2004, Communication Quarterly, v. 55, n.4,
5 pp Brubaker, J. and G. Hanson (2009): The Effect of Fox News and CNN's Postdebate Commentator Analysis on Viewers' Perceptions of Presidential Candidate Performance, Southern Communication Journal, v. 74, n. 4, pp , Stewart, P. A, A. D. Eubanks and J. Miller (2016): Please Clap : Applause, Laughter, and Booing during the 2016 GOP Presidential Primary Debates, PS: Political Science & Politics, v. 49, n. 1, pp Gottfried, J., B. W. Hardy, K. M. Winneg, K. H. Jamieson (2014): All Knowledge Is Not Created Equal: Knowledge Effects and the 2012 Presidential Debates, Presidential Studies Quarterly, 44, n. 3, pp Boydstun, A. E., R. A. Glazier and M. T. Pietryka (2013): Playing to the Crowd: Agenda Control in Presidential Debates, Political Communication, v. 30, n. 2, pp , DOI: / Van der Meer, T., A. S. Walter and P. van Aelst (2015): How Election Debates Influence Voters Ability and Accuracy to Position Parties in the 2010 Dutch Election Campaign, Political Communication, v. 33, n. 1, pp Week 11: Visual Framing Bucy, Erik P and M. E. Grabe (2007): Taking Television Seriously: A Sound and Image Bite Analysis of Presidential Campaign Coverage, Journal of Communication, v. 57, n. 4, pp Barret, A.W. P and L. W. Barrington (2005): Bias in Newspaper Photograph Selection, Political Research Quarterly, v. 58, n. 4, pp Lego Munoz, C. and T. L. Towner (2017): The Image is the Message: Instagram Marketing and the 2016 Primary Season, Journal of Political Marketing, DOI: / Kalmoe, N. P. and K. Gross (2016): Cueing Patriotism, Prejudice, and Partisanship in the Age of Obama: Experimental Tests of U.S. Flag Imagery Effects in Presidential Elections2, Political Psychology, v. 37, n. 6, pp Edwards, J. L. (2012): Visual Literacy and Visual Politics: Photojournalism and the 2004 Presidential Debates, Communication Quarterly, v. 60, n. 5, pp
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