Identifying Emerging Markets using UK NARIC data. Ian Bassett Head of Commercial Group UK NARIC

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1 Identifying Emerging Markets using UK NARIC data Ian Bassett Head of Commercial Group UK NARIC

2 Contents What is an emerging market? Emerging market key considerations Education & Emerging Markets Emerging markets & UK NARIC data / trends Public Enquiry Service Membership Services Research & Data International Work Summary of NARIC data / trends (Hot Spots) Questions

3 Defining an Emerging Market? A society transitioning from a dictatorship to a free-marketorientated-economy, with increasing economic freedom, gradual integration with the global marketplace and with others of the GEM (Global Emerging Market), an expanding middle class, improving standards of living, social stability and tolerance, as well as an increase in cooperation with multilateral institutions (Kvint 1999) A region of the world that is experiencing rapid informationalization under conditions of limited or partial industrialisation (Centre for Knowledge Societies 2008) An emerging market is a country that has some characteristics of a developed market, but does not meet the standards to be a developed market

4 What is an Emerging Market? Not a big market Not a mature market Currently small but already growing Emerging market v frontier market (slower economy)

5 Emerging Markets - Classifications BRIC BRICS BRICM BRICET MINT Next Eleven Brazil, Russia, India and China BRIC + South Africa BRIC + Mexico BRIC + Eastern Europe & Turkey Mexico, Indonesia, Nigeria, & Turkey Bangladesh, Egypt, Indonesia, Iran, Mexico, Nigeria, Pakistan, Philippines, South Korea, Turkey and Vietnam

6 Emerging Markets - Considerations Geography Financial Education Emerging Markets Competition Legal Logistics

7 Sector Specific - Considerations

8 Student Market 14% 5% 81% UK Non EU EU (Source HESA)

9 UK International Students Total Non EU EU / / / / /14 (Source HESA)

10 UK TNE Continued Growth / / / / / / /14 (Source HESA)

11 Leading Countries China India Nigeria USA Malaysia Hong Kong Saudi Arabia / / / / / /14 (Source HESA)

12 UK NARIC & Emerging Markets PUBLIC ENQUIRY SERVICE MEMBERSHIP SERVICES UK NARIC RESEARCH & DATA INTERNATIONAL ACTIVITY

13 PUBLIC ENQUIRY SERVICE

14 Public Enquiry Service - Enquiries High volume of enquiries per annum (2014): 98,000 19,000 34,000 Recording & analysis of all incoming enquiries (year on year) Country league stats (top 20 for 2015) Qualification type and level Rank Country 1 India 2 Romania 3 Poland 4 Pakistan 5 Spain 6 Nigeria 7 South Africa 8 Italy 9 Australia 10 Bulgaria 11 France 12 United States of America 13 Ghana 14 Philippines 15 Ireland 16 Lithuania 17 Portugal 18 Hungary 19 Greece 20 Germany

15 PES Enquiries Increases (2015) Countries Brazil Greece Iran Iraq Italy Jamaica Moldova Nepal Romania The Netherlands Ukraine

16 MEMBERSHIP SERVICES

17 Membership Service - Analysis International Comparisons qualification page view analysis Member enquiry recording & analysis Member feedback (account manager survey / training development feedback)

18 International Comparisons Page Views UK NARIC is able to analyse page views on International Comparisons. Countries are categorised: Band A Band B Band C Band D Above 10,000 views pa (core markets) 5,000-10,000 views pa 2,000-5,000 views pa 0-2,000 views pa

19 IC Qualification Views - Top 10 Country v 2011 India % Nigeria % Pakistan % France % USA % Italy % Australia % Spain % China % Canada %

20 NARIC Data Banks Page Views A: Australia, Italy, Spain, Canada, Malaysia B. Philippines, Brazil, Hong Kong, Egypt, Portugal, Iraq, Cameroon, Ethiopia, Uganda, Indonesia C. Colombia, Switzerland, Vietnam, Morocco, Mexico, Algeria, Rwanda, Botswana, Oman, Namibia, Azerbaijan, Albania, Afghanistan, Qatar, Sierra Leone, Venezuela, Argentina, Tunisia D. Ecuador, Liberia, Lesotho, Mozambique, Swaziland, Bolivia

21 Membership Service - Enquiries High volume of member enquiries per annum Approximately 20,000 received in 2014 Recording & analysis of all incoming enquiries (year on year) Country league stats (top 20 for 2015) Qualification type and level Rank Country 1 India 2 China 3 France 4 United Kingdom 5 United States of America 6 Nigeria 7 Pakistan 8 Spain 9 Italy 10 Germany

22 Member Enquiry Increases (2015) >15% >30% >15% >10% >30% Countries Bangladesh Brazil Cameroon Canada Colombia D.R. Congo Egypt France Germany Ghana Greece Hungary Iran Iraq Italy Jamaica Kazakhstan Malaysia Morocco Namibia Nigeria Poland Russia Tunisia Venezuela

23 Member Survey Market Feedback Analysis of feedback from a new account manager survey based on markets that members are active in and looking to enter in the future

24 Training Development Feedback

25 Research & Data

26 Research & Data IDP activity Annual published IDP for updating NARIC information on worldwide education systems and qualifications. Priority countries based on: Applications received via the Public Enquiry Service Information requests from member organisations Internal assessment of where significant changes taking place 2015 Priorities Latin America, Southern Africa, Asia Pacific & Pacific Islands (2016 IDP to be published Q4, 2015) Responsible for Qualification Reviews (New & Existing) Team of regional experts with knowledge, language skills and insight and contact base within area covered

27 Country Profile Data Qualification Levels/ Type Information Education Pathways / Progression Education Chart / QF information Education system model, i.e, Humboldt, Napoleonic student suitability student ability academic progression partnerships recognition accreditation language proficiency Recognised Higher Education Institution lists English language proficiency

28 International Activity

29 International Projects Over a decade of research, analysis and consultancy funded at organisational, national, European and international level Expertise: International Education Systems Benchmarking Sectoral Mapping Grade comparisons Recognition approaches and best practice Results: Informing policy and decision-making through objective research and analysis Facilitating stakeholder recognition of qualifications and skills Informing further development through international comparisons and recommendations

30 International Projects UK NARIC has established information on over 190 education systems, and a network of contacts among the key education stakeholders within them and a diverse international project portfolio Canada Mapping UK Trade Qualifications to Canadian Red Seal Standards Benchmarking the CIOB Member Designation Qualification Comparisons Database for the Oil and Upstream Gas Sector Developing ECVET in Practice Benchmarking the Caribbean Certificate of Secondary Level Competence Mapping HND and HNCs to European Qualifications International Benchmarking of CFA Qualifications Benchmarking Singaporean and international vocational qualifications Bespoke Admissions Guidance for a Hong Kong vocational training institute Benchmarking new South African secondary qualifications

31 Recognition and MRAs UK NARIC has been working with the relevant authorities in the following countries to develop Mutual Recognition Agreements: China Mexico Spain (FE qualifications)

32 Building a Picture

33 NARIC Hot Spots Brazil Italy Malaysia Indonesia Vietnam Kazakhstan Iran Cameroon

34 Business Signals follow the burger!

35 The Starbucks Index smell the coffee

36 Hot Spots BIS Int. Strategy (2013)

37 Hot Spots Closer Look Indonesia Malaysia Vietnam 28% of population age 0-14 Ranked 22 nd for oil production Top 20 of worlds largest economies 25% of population age 0-14 Ranked 26 th for oil production 23% of population age 0-14 Ranked 32 nd for oil production Year on year growing economy Sources: UK NARIC, World Bank (Indicators), EF English Proficiency Index

38 Hot Spots Closer Look (2) Brazil Kazakhstan 24% of population age 0-14 Ranked 9 th for oil production Largest economy in South America 26% of population age 0-14 Ranked 18 th for oil production Largest economy in Central Asia Sources: UK NARIC, World Bank (Indicators), EF English Proficiency Index

39 Summary Build a business case when considering new markets there are many considerations and resources that can be used Geography Financial Education Sectoral specific considerations / priorities Emerging Markets Emerging market opportunities within core markets Competition Logistics Legal International student recruitment / TNE (main models for entering new markets within education) UK NARIC data / knowledge can provide an insight into emerging hot-spots (especially helping with educational considerations) Think about recognition, quality assurance, partnerships, and visa requirements when engaging in international markets

40 Thank you for your attention Copyright 2015 UK NARIC. All Rights Reserved. The copyright of this presentation (printed and electronic) belongs to the UK NARIC. Any use of the printed materials in full or in part must be under prior written consent by UK NARIC and with clear reference made to UK NARIC as the material source.

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