Alan Brinkley, AMERICAN HISTORY 13/e. Chapter Twenty-eight: The Affluent Society
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1 Alan Brinkley, AMERICAN HISTORY 13/e
2 Introduction Affluence and Inequality The American Birth Rate
3 The Economic Miracle Sources of Economic Growth Government Spending Birth Rate Increased( ) Baby Boomers Suburban Growth Low Unemployment The Rise of the Modern West Favorable Climate 3
4 The Economic Miracle The New Economics Keynesian Economics Ending Poverty through Economic Growth 4
5 The Economic Miracle Capital and Labor Corporate Consolidation The Postwar Contract AFL-CIO Limited Gains for Unorganized Women Workers Represented by Unions,
6 The Explosion of Science and Technology Medical Breakthroughs Antibiotics Penicillin Salk Vaccine-1954 Polio Virtually Wiped Out 6 The Polio Virus
7 The Explosion of Science and Technology Pesticides DDT Handling Pesticide 7 (Photo by Tim McCabe, courtesy of USDA Natural Resources Conservation Service)
8 The Explosion of Science and Technology Postwar Electronic Research Invention of Television Postwar Computer Technology UNIVAC 8
9 The Explosion of Science and Technology Bombs, Rockets, and Missiles The Hydrogen Bomb-1952 Polaris Missile-1960 H-Bomb Explosion 9 (StockTrek/ Getty Images)
10 The Explosion of Science and Technology The Space Program The Shock of Sputnik-1957 Sputnik II-Laika Yuri Gagarin-April 1961 Alan Shepard-May 1961 The Apollo Program U.S. Puts First Man on the Moon Buzz Aldrin, August 1969 (NASA) 10
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12 People of Plenty The Consumer Culture Consumer Crazes Electric Institute of Washington. Dishwasher (Library of Congress) 12
13 People of Plenty The Landscape and the Automobile Interstate Highways Fast Food The Suburban Nation Levittowns -1940s Desire for Segregation Desire for Privacy, and Space Family Life 13 Freeway Interchange (PhotoLink/Getty Images) Security
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15 People of Plenty The Suburban Family Prevailing Gender Roles Reinforced Dr. Benjamin Spock-1946 Baby and Child Care 15 Woman cooking in kitchen (Index Stock/Getty Images)
16 People of Plenty The Birth of Television Social Consequences of Television Television s Homogenizing Message Idealized Image of U.S. 16 The cast of Leave it to Beaver (Library of Congress)
17 People of Plenty Travel, Outdoor Recreation, and Environmentalism Echo Park Dinosaur Nat. Monument Sierra Club Reborn 17
18 People of Plenty Organized Society and Its Detractors Growth of Specialized Education Georgetown Preparatory School. Rifles at Georgetown Preparatory School (Library of Congress) 18
19 People of Plenty The Beats and the Restless Culture of Youth The Beat Generation s Critiques Jack Kerouac-1957 On the Road Rock n Roll Elvis Presley Rock n Roll s Black Roots Rhythm and Blues Payola Scandals Big Mama Thornton 19 Robot Apartments! Invincible suburbs! Skeleton treasuries! blind capitals! demonic industries! Allen Ginsberg
20 The Other America On the Margins of the Affluent Society The Other America Persistent Poverty The entire invisible land of the other Americans became a ghetto, a modern poor farm for the rejects of society and the economy. Michael Harrington 20
21 The Other America Rural Poverty Declining Agricultural Prices The Inner Cities Black Urban Migration Latino Community1960 Los Angeles (East L.A.) Urban Renewal 21 African-American Migration
22 The Rise of the Civil Rights Movement The Brown Decision and Massive Resistance Brown v. Board of Education (1954) Separate But Equal Doctrine Overturned School Segregation Declared Unconstitutional Judicial Review Massive Resistance Little Rock-1957 Integration of Central High School 22 George E.C. Hayes, Thurgood Marshall, and James Nabrit congratulating each other, following Supreme Court decision declaring segregation unconstitutional, 1954 (Library of Congress)
23 The Rise of the Civil Rights Movement The Expanding Movement Montgomery Bus Boycott Effective Form of Racial Protest Martin Luther King s Strategy S.C.L.C. 23 5,000 at Meeting Outline Boycott; Bullet Clips Bus." Montgomery, Alabama, Bus Boycott. Montgomery Advertiser, December 6, (Library of Congress)
24 The Rise of the Civil Rights Movement Causes of the Civil Rights Movement Legacy of World War II Urban Black Middle Class 24
25 25 Eisenhower Republicanism What Was Good for General Motors Business Leaders New Outlook The Survival of the Welfare State Federal Highway Act of 1956 Eisenhower s Most Significant Fed. Initiative Election of 1956 Adlai Stevenson The Decline of McCarthyism Army-McCarthy Hearings-1954
26 Eisenhower, Dulles, and the Cold War Dulles and Massive Retaliation Economic Benefits of Massive Retaliation Use of Nuclear Weapons Against Communist Aggression France, America, and Vietnam-1950s Dien Bien Phu-1954 S.E. Asia s Independence 26 Vo Nguyen Giap 1912-
27 Eisenhower, Dulles, and the Cold War Cold War Crises Recognizing Israel-May 14, 1948 CIA Helps Overthrow the Govt. of Iran-1953 Muhammad Mossadegh-Prime Minister Muhammed Reza Pahlevi-Shah of Iran Suez Canal Crisis-1956 General Gamal Abdel Nasser CIA Helps Overthrow the Govt. of Guatemala-1954 President Jacobo Arbenz Guzman Carlos Castillo Armas Fulgencio Batista-Dictator of Cuba Fidel Castro-Jan. 1, 1959 Diplomatic Relations Broken with Cuba
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31 The U-2 Crisis-1960 Khrushchev Cancels Moscow Summit with Eisenhower Europe and the Soviet Union Hungarian Revolution of 1956 Eisenhower s Restraint Eisenhower Warns of the Military-Industrial Complex -1961
32 Patterns of Popular Culture: Lucy and Desi 32
CHAPTER THIRTY THE AFFLUENT SOCIETY Objectives A thorough study of Chapter 30 should enable the student to understand: 1.
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