Indonesian As A Nation Identity In Facing ASEAN Economic Community (AEC)

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1 Diana Kartika / ADRI International Journal of Marketing and Entrepreneurship 1 (2017) ADRI International Journal of Marketing and Entrepreneurship 1 (2017) Indonesian As A Nation Identity In Facing ASEAN Economic Community (AEC) ISSN : (online) ISSN : (print) Diana Kartika Bung Hatta University Diana.kartika67@gmail.com Received February 2017; accepted April 2017; published online may 2017 Abstract. Language is a resource for the community of life. Without language we would no t be able to communicate with each other. As a means of communication language must have requirements that language applied as a means of communication and trade both among regions and at the regional level such as ASEAN. In 2015 Indonesia faced in the era of ASEAN Economic Community, or we call with MEA, which requires us to communicate and understand each other, because MEA is a form of economic integration in the ASEAN one of them is Indonesia. One of the effects that would interfere with the MEA is a language in communication among ASEAN countries. All this time language used as the language of instruction in all activities is English. This is because English is international language the most extensive use in ASEAN. As host country we should not be affected by the international language in communication among ASEAN countries in MEA's era. As a Indonesian people we should defend and acquaint Indonesian language presented to the world so Indonesian people not swept away by the influence of foreign culture which is clearly inconsistent with the language and culture of Indonesia. The influence will very likely happen at the time of MEA. Indonesian Society Must have a good strategy in defending Indonesian as the identity of the State, that are by avoid excessive use of foreign languages, using the Indonesian was good and true in all things and do not be afraid to compete with foreign worker, especially in use of English. With that we already uphold Indonesian as the country's identity.. Keywords: Indonesian Language, MEA..

2 Diana Kartika / ADRI International Journal of Marketing and Entrepreneurship 1 (2017) INTRODUCTION ASEAN Economic Community or AEC that we often call with ASEAN economic integration in the face of the trade freely among ASEAN countries. MEA has been imposed in the ASEAN countries including Indonesia since 2015(Barid, Wajdi, Ummah, & Etikasari, 2017). The presence of MEA in Indonesia we cannot avoid it. With MEA will open wide access a wide range of economic and human resources which entry and exit of goods and employment services in Indonesia. Therefore it will greatly affect at stuff, employment services, and education from other countries into Indonesia will be compete with domestic products(setiawan, Sukoco, Dhaniarti, & Hasyim, 2017). Entry of products, education and labor from other countries, the social structure of Indonesian culture in a way will surely affect. No exception to the language because language is a human resource for social life. People have become popular in the environment and other environmental work if we understand others and others understand us (Efendi, et al, 2015: 2). Without language we would not be able to communicate with each other. Therefore, foreigners who come from many different nations and cultures will have problems in communicating with each other(syaifudin, 2017). Thus necessary language to uniting them. When we asked what language to unite them? Of course we answered with English. Not surprisingly why we answered English because all the time English as an International Language that has bridged the global community to communicate and English used as a second language. The use of English as a second language have a negative impact on the development of Indonesian at all because many of Indonesian people still cultivate English. For example, in the social media usage of the word download is still often used by some people, but if we understand with Indonesian identity we should use the word unduh to chance words of downloads. Other examples of words used save ought to menyimpan, delete ought to menghapus. This attitude will certainly bring unfavorable influence on the development of Indonesian. It is not good someday because Indonesia people would be dominated by English, even though we are an Indonesian citizen own identity in the form of Indonesian State. Thus, MEA is expected by the Indonesian as a nation's identity before other countries will not be affected by foreign language and we as citizens of Indonesia upheld the Indonesian national language. As specified in the UUD of 1945 which sets Indonesian as the language of the country. Identity Nation is Indonesian Language Ernst was quoted by Yulianto (2012) says: "There is no supreme element owned by a nation other than the language." Language is the identity of a nation. The word 'identity' by KBBI are the characteristics of a person or special circumstances; identity. So Identity Indonesian as a nation is the Indonesian symbolizes national identity before the world. with their identity is certainly someone will be able to distinguish other people or groups with one group to another. Malaysia people with Indonesia when seen physically there is no difference, one would be physically difficult to distinguish where people of Malaysia and Indonesia, but in the presence of Indonesian as a nation's identity then someone will know that we are a citizen of Indonesia. Another thing is the national identity such as red-white flag, Garuda, Pancasila, Indonesia Raya song, and another that help us to strengthen and assert a common identity which has matured history(wulandari, n.d.). For the Indonesian nation's legacy of one of the essential identity of the

3 Diana Kartika / ADRI International Journal of Marketing and Entrepreneurship 1 (2017) Indonesian nation that triggered young generation on Sumpah Pemuda The youth leaders at a time when it believes that the tool most likely be the glue of the various ethnic groups when it is the language, which is Indonesian. Indonesian consumption is already widespread and involved in various fields of life. We heard speeches using the Indonesian state, in discussion meetings, seminars, workshops, conferences, symposia also use Indonesian although there are some occasions often use English in accordance with the specified theme. The fact that view of increasing use Indonesian from time to time. With that we as citizens of Indonesia should retain the Indonesian as Identity of the country by continuing to study the Indonesian language, the national language and the language of our country in earnest so we really master either as a means of daily communication and as a tool the use of science and technology in the face of this MEA Era Indonesian order not to compete with the International Language is English. Keeping Identity Language through Mass Media The Print and electronic mass media every day, every moment we heard, seen and read by the people of Indonesia. We hear television and radio broadcast news of various events of the life of nations in Indonesia and the world. The mass media, such as print and electronic media have a very wide range. State of Indonesia which has a vast territory and has thousands of islands that spreads throughout Indonesia desperately need communication tools so that they can find out about the news, incident of life that occurred in Indonesia. Through the mass media is all the citizens who are scattered throughout the island of Indonesia can know the whole news, incident about the life of the Indonesian nation and the world. The society can receive news via electronic media such as television, radio, and or by print media with reading the newspapers. With the mass media which is the daily consumption by most people of Indonesia. We should be able to put the mass media as a tool to foster and maintain Indonesian is the right thing. If they used correct Indonesian, this means that indirectly the public have been directed to use the correct language anyway(sari & Wajdi, 2017). Language used in the mass media affect language habits of the readers of the mass media. If the Indonesian language used in the mass media was not in accordance with the rules of language, then this will undermine the use of the Indonesian language. Based on the Law of the Republic of Indonesia Number 32 of 2002 about broadcasting of subsection 37 is the main language in the broadcast program must used Indonesian. So with the mass media will have a huge influence on the Indonesian identity as a nation if we use very well. The Waning Use of Indonesian In parallel with enactment MEA in Indonesian make a challenge for Indonesia, especially with Indonesian language. MEA imposing free-market that have impact on the effect of the use of language as well. In the context of trade, social media, billboards, as well as in association many people use English. The use of some terms or expressions in English impressive speakers as more educated and have a better social status than those who are simply struggling with the term Indonesian language. With this conditions beseem Indonesian identity began to wanning among native speakers. The term is often used in English as, "FC (Football Club)" we should be able to use the word "PS (persatuan sepak bola), The trend of using English culminated in the form of policies that require college students to get a certificate of official test score of English (TOEFL or TOEIC) before compre examination. This is because the college want to equip prospective graduates with the ability to speak English. In fact, the use of English is

4 Diana Kartika / ADRI International Journal of Marketing and Entrepreneurship 1 (2017) not prohibited, but as a nation we still have to defend Indonesia. Indonesian Language Defense for Foreign Workers In this era of the single market to the trade system of freely allowing foreign workers to earn a living in our country. it is possible for the competitiveness between local and foreign workers. Therefore, the Indonesian people should have his own skills in the face of foreign labor and not have to worry about competing with them moreover to require able to speak English although English is an international language. As the host in the face of MEA should anyone entered the territory of Indonesia should be able to use Indonesian even though the foreign worker. Saparie (2008), quoted by Aziz explained that the Indonesian actually deserved to progress into modern languages in the exchange of information, so that we can enjoy a wide variety of advancement of literature, science, and technology without the need to wait until we are able to speak English or other foreign. Sugono (2008), quoted by Aziz explained in an effort to increase the degree of Indonesian, various institutions at home and abroad has held research and cooperation to deal with these language problems. For example, of technology and information, Microsoft, giant enterprise software and computer hardware, has been working with Language Center (now called the Centre for Development and Language Development) for translate into Indonesian approximately 180,000 terms related to computer technology. The most obvious step of our government is to their organization program for the Indonesian Foreign Speakers (BIPA). This program is for native speakers of foreign languages have been interested to study Indonesian organized in various universities in Indonesia in cooperation with the Ministry of Education and Culture and the Ministry of Foreign Affairs (Aziz, 2014: 17). On October 13, 1999 founded an organization called the Association of Indonesian Teaching for Foreign Speakers abbreviated with APBIPA. Given this association provides for the development of teaching Indonesian foreign speakers towards more professional (Hamied, 2011: 667). Maintaining Strategy Indonesian as State Identity in the MEA It is important for every people of Indonesia to always maintain the identity of the State for the sake of identity and dignity of the nation. In the Era of MEA maintains Indonesian as identity of the nation is required so as not to shift influenced by foreign languages(masrifatin, 2015). The strategy needs to be implemented by every society in maintaining Indonesian to increase the pride of owning and using Indonesian in various occasions. Furthermore, avoid use of excessive foreign; excessive use of foreign languages can use the equivalent word that has become Indonesian. The most important thing is increase the use of Indonesian in all activities or opportunities, both in situations formal and non-formal(mudjanarko, Mayestino, & Rasid, 2017). So as Indonesian society we must have a strategy in maintaining our language since the era of free market is the possibility of shifting Indonesian as a Language Countries. Cover Language is a resource for the community of life. Without language we would not be able to communicate with each other. As a means of communication language must have requirements that use language as a means of communication and trade both among regions and at the regional level such as AsSEAN. Indonesian society is faced in the era of the ASEAN Economic Community which requires communicating and understanding each other. As host of MEA we should not be influenced by foreign languages in communication. As a Indonesia society we should retaining Indonesia as a nation's identity by using Indonesian as possible, so as not waning identity of our nation. As

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