COTRI Market Report is a comprehensive bi-annual in-depth analysis of the Chinese Outbound Tourism Market, providing expert insights into:

Transcription

1 COTRI MARKET REPORT

2 COTRI MARKET REPORT COTRI Market Report is a comprehensive bi-annual in-depth analysis of the Chinese Outbound Tourism Market, providing expert insights into: The current market situation, latest developments and trends Conditions that influence the Chinese outbound environment Characteristics of different market segments and Chinese travellers Major developments and other events taking place within the Chinese travel industry Plus selected best practice examples and several special topics in each issue ANALYSIS & EXPERT INSIGHTS

3 COTRI MARKET REPORT AUTUMN ISSUE 2016 Features the following special topics: Profiles of Source Cities in China Destination marketing from the perspective of host cities COTRI Market Report Autumn Issue 2016 presents information and analysis of Chinese cities as tourist source markets, which serves to support decisionmaking practices for marketing strategy development, or those of organisations aiming to better understand Chinese source markets. It introduces four host cities based in different geographic zones, provides an authentic insight into how these destinations are perceived by Chinese travellers and consequently allowing for better insight into how they can be best attracted. Outbound Study Tours from China Special region view United States COTRI Market Report Autumn 2016 features ooutbound travels involving the Chinese younger generation with the focus of learning and education through leisure activities, university visits, language courses, etc. Expert insights on factors influencing Chinese outbound travel to the United States, such as visa programs, flights and destination marketing activities. Arrival statistics and Chinese travellers behaviours are also discussed, including their travel purpose and itineraries to the United States. SPECIAL TOPICS AUTUMN ISSUE 2016

4 CONTENT AUTUMN ISSUE 2016 CHAPTER A AN OVERVIEW OF THE CHINESE OUTBOUND TOURISM MARKET DEVELOPMENTS IN H Changes in Growth Patterns Destination Shifts New Trends in the Development of Spending Habits ECONOMIC CONDITIONS FOR CHINESE OUTBOUND TRAVEL The Chinese Economic Outlook Renminbi Exchange Rates POLITICAL CONDITIONS Chinese Government Support Outbound Tourism Development Approved Destination Status Tourism Years as a Marketing Instrument TECHNICAL CONDITIONS INTERNATIONAL FLIGHT CONNECTIONS VISA REQUIREMENTS MAJOR EVENTS IN H "Brexit" - The UK's EU Referendum Decision Terror Attacks and the Refugee Crisis in Europe CHAPTER B PROFILING CHINESE CITIES AS TOURIST SOURCE MARKETS THE EVOLVING HABITS OF CHINESE OUTBOUND TRAVELLERS PROFILING CHINESE CITIES AS TOURIST SOURCE MARKETS FIRST TIER CITIES Beijing Shanghai Guangzhou Shenzhen SELECTED SECOND TIER CITIES Chengdu Chongqing Hangzhou Wuhan Xi an Tianjin Nanjing Shenyang Dalian Changsha Xiamen Suzhou Qingdao Jinan Wuxi

5 CONTENT AUTUMN ISSUE 2016 CHAPTER C THE CHINESE OUTBOUND TOURISM INDUSTRY TRAVEL ADMINISTRATION IN CHINA National Level CNTA Local Level Government Tourism Bureaus Overseas China s National Tourism Office (CNTO) ADS, TOURISM LAW AND GUIDELINES ON OUTBOUND TRAVEL Approved Destination Status (ADS) China s Tourism Law Guidelines on Civilised Travel Abroad OFFLINE TRAVEL AGENCIES ONLINE TRAVEL AGENCIES (OTAS) Development in H An Interview with Tuniu - A Major Chinese OTA INBOUND TOUR OPERATORS (ITOS) CHAPTER D DESTINATION MARKETING FROM THE PERSPECTIVE OF HOST CITIES THE PERSPECTIVE FROM HOST CITIES MELBOURNE PRAGUE SAN FRANCISCO BANGKOK CHAPTER E SPECIAL TOPIC: OUTBOUND STUDY TOURS AN OVERVIEW OF OUTBOUND TOURS WITH AN EDUCATION FOCUS TRAVEL MOTIVATIONS ORGANISERS DESTINATIONS ACTIVITIES FUTURE DEVELOPMENT CHAPTER F SPECIAL REGION VIEW: THE UNITED STATES DESTINATION IMAGE ARRIVALS AND EXPENDITURE PURPOSES OF VISIT AVAILABLE PRODUCTS AND ITINERARIES POLICIES INFLUENCING CHINESE TRAVELLING TO THE USA DIRECT FLIGHTS DESTINATION MARKETING CHINESE INVESTMENT IN THE USA HOSPITALITY SECTOR CURRENT ISSUES AND THE FUTURE OUTLOOK CHAPTER G INTERVIEW: AN EXPERIENCED CHINESE TRAVELLERS VISITS TO POPULAR ASIAN DESTINATIONS CHAPTER H OUTLOOK

6 COTRI MARKET REPORT BENEFITS Comprehensive expert analysis on the latest developments and trends Explains market dynamics that support building, planning and execution of strategies related to the Chinese Outbound Tourism Market Delivers in-depth insights into Chinese travellers and their motivation to travel to different foreign destinations Presents new market opportunities, special market segments and niches Provides global best practice examples that can serve as a benchmark Delivers high-quality analysis by COTRI experts who, on top of decades of China Outbound Tourism market experience, also bring a global perspective to the field

7 COTRI MARKET REPORT HOW TO PURCHASE Get your comprehensive and in-depth market insights into China s outbound tourism market Single Issue 900 Online purchase & payment via PayPal Annual Subscription (two issues per year) 1,600 Payment by bank transfer: Please request invoice via sales@china-outbound.com Prices include VAT if applicable. Subscription is for one year (two issues) and starts with the next available issue after subscription and payment has been received. If the subscription is not cancelled, it will be renewed automatically. Subscriptions can be cancelled after the second issue at any time. Money already paid for undelivered issues will be refunded. Cancellation can be done by sending an to sales@china-outbound.com COTRI Market Report is published and distributed by COTRI China Outbound Tourism Research Institute as an electronic publication. PURCHASE NOW!

8 ABOUT COTRI COTRI SERVICES Global Leader COTRI China Outbound Tourism Research Institute is a privately organised and independent institute founded by its director, Prof. Dr. Wolfgang Georg Arlt FRGS. COTRI has been acknowledged as the world s leading institute for research, consulting and training services related to the Chinese outbound tourism market. COTRI experts are frequently quoted in a wide range of international media outlets, including CNN, BBC, China Daily, The Economist, Bloomberg and Forbes. RESEARCH CONSULTANCY Since 2004 Since 2004, COTRI has been enabling big and small companies, destinations and organisations around the world to understand the Chinese outbound tourism market, to adapt products and services and to successfully communicate the focus on the Chinese visitors through both B2B and B2C channels. Today, COTRI offers a wide variety of products and services all specialised on Chinese outbound tourism. Its clients and partners come from all form of tourism and retail service providers looking to tap into the unrivalled opportunities presented by the Chinese market. MARKET REPORT TRAINING Across the world COTRI is headquartered in Hamburg, Germany, has an office in Beijing, China, and coordinates a global network of regional COTRI Country Partners around the globe. COTRI is WTTC Knowledge Partner, a member of PATA and ETOA, and closely cooperating with UNWTO, ETC, CTA, ITC and other leading international organisations. DATA SERVICES EVENTS

9 COTRI IN GERMANY COTRI China OutboundTourism Research Institute West India House Eiffestraße Hamburg Germany Tel.: COTRI IN CHINA COTRI China Head Office Bldg B-21F, WangjingGreenland Center Hongtai East Street, Chaoyang District Beijing, China Tel.: