HANDCRAFTING SOCIAL CHANGE IKEA + SOCIAL ENTREPRENEURS. Mail: LinkedIn/Twitter: Ann-Sofie Gunnarsson

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1 HANDCRAFTING SOCIAL CHANGE IKEA + SOCIAL ENTREPRENEURS Mail: ann-sofie.gunnarsson@ikea.com LinkedIn/Twitter: Ann-Sofie Gunnarsson 1

2 IKEA Elmtaryd, Småland, Sweden

3 Rangsutra - Rajasthan, India 2015

4 THESE ENTREPRENEURS CREATE A BETTER EVERYDAY LIFE FOR THE MANY PEOPLE

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6 A BETTER EVERYDAY LIFE FOR THE MANY PEOPLE Forming long-term partnerships with social entrepreneurs, is an innovative way to tackle the social and environmental challenges facing people and communities where we work. It s a new way of doing business based on our entrepreneurial spirit

7 Business, not charity.

8 RESULTING IN HANDCRAFTED COLLECTIONS AND LOCAL SERVICES

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10 IKEA Foundation Result: Empowering women and girls A better life for refugee children Preventing child labour Social Entrepreneurs Supplier selection: Social enterprises creating sustainable livelihoods Result: Economic empowerment of women and minority groups, through sustainable livelihoods. IKEA offers unique and limited handicraft collections and local services in selected stores Responsible sourcing Supplier selection: Business development and capacity building Result: Compliance contributes to transforming a business and to create livelihood opportunities

11 WHO IS A SOCIAL ENTREPRENEUR? A social entrepreneur uses business as a way to create social change. For social enterprises, business is good when people profit!

12 THE SOCIAL ENTERPRISES WE WORK WITH - Small-scale producers of handcrafted products or local services - Mainly managed and operated by women, focusing on creating sustainable livelihoods for women and minority groups - Foundations, producer groups, cooperatives or co-owners through self-help groups - Offers an additional livelihood to agriculture, offers a possibility to enter the labor market

13 WHAT DOES THIS MEAN FOR THE WOMEN? A chance for women standing far away from labor market Becoming a role model for their children and other women in their community, to take lead of their own life and become economic empowered Learn valuable crafting skills and become craft mangers/leaders Gain knowledge about their rights and the ability to save money for the future

14 Handcrafting social change -> limited edition collections Access to skilled artisans Co-creation Nurturing traditional handicraft techniques Supporting the local community Women empowerment strengthens children's rights Local livelihood for refugees Circular economy - upcycling textiles

15 Empowering women in urban areas with social challenges

16 UPCYCLING OF TEXTILE SCRAPS TO PRODUCTS & SEWING SERVICE IN IKEA STORES

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18 YALLA TRAPPAN, MALMÖ SEWING SERVICE AND SEWING ATELIER AT IKEA MALMÖ

19 HANDCRAFTING SOCIAL CHANGE WE SIMPLY ADD THE SOCIAL ENTERPRISES TO OUR VALUE CHAIN. WE SET UP PARTNERSHIPS AND WE DO BUSINESS. WE GIVE THEM ACCESS TO A GLOBAL MARKET PLACE. WE GROW TOGETHER IN A SUSTAINABLE WAY. IN RETURN, OUR CUSTOMERS GET ACCESS TO HANDICRAFT AND LOCAL SERVICES WITH A SOCIAL MISSION AND TO AFFORDABLE PRICES Mail: ann-sofie.gunnarsson@ikea.com LinkedIn/Twitter: Ann-Sofie Gunnarsson

20 Mail: LinkedIn/Twitter: Ann-Sofie Gunnarsson