Celebrating 100 years of the American Cancer Society

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1 Celebrating 100 years of the American Cancer Society Sponsorship & Underwriting Package Saturday, May 11, 2013

2 Our Mission At the American Cancer Society, we re working to create a world with more birthdays where cancer never steals another year from anyone s life. We combine our never-ending passion with the wisdom of nearly a century of experience to make this vision a reality, and we get results. Together with our millions of supporters, we save lives by helping people stay well, helping people get well, by finding cures, and by fighting back against a disease that has taken far too much from too many. Virtually every major cancer breakthrough in the past 60 years can be traced to the American Cancer Society, and 46 researchers funded early in their career have gone on to win the Nobel Prize. Thanks in part to this work, nearly 14 million cancer survivors in America, will celebrate a birthday this year.

3 Your Dollars at Work 2,700 local individuals persons with a cancer diagnosis, their family members and friends looked to your American Cancer Society for information about diagnosis, treatment, support, financial assistance or other services available during Fiscal Year Throughout Fiscal year 2012, the Northwest New Jersey Region was able to provide the following services: 1,636 rides given to cancer patients traveling to and from their treatment appointments. 160 free wigs given to women. 327 ladies attended a Look Good Feel Better session to address the cosmetic effects of treatment. They each received a free make-up and skin care kit valued at $ Reach to Recovery conversations took place between a breast cancer survivor and a newly diagnosed patient. Specially trained volunteers, who are breast cancer survivors, give patients and family members an opportunity to express feelings, talk about fears and concerns, and ask questions of someone who is knowledgeable and level-headed. They offer understanding, support, and hope when it s needed the most. 1,200 constituents were paired up with a Patient Navigator, who provided them with specific information pertaining to their unique diagnosis. Our Patient Navigators are in 4 treatment locations providing one-on-one support and information to patients and loved ones. Additionally, we are partnering with 8 facilities to systematically refer newly diagnosed patients to us. $4.3 million is funding 10 research grants in New Jersey. The American Cancer Society is the largest not-for-profit funder of cancer research in the U.S., second only to the Federal Government. The American Cancer Society knows that the fight against cancer cannot be tackled alone. When you partner with the American Cancer Society, you join the leader in the fight to end all cancers that affect men and women. By supporting the Society through the Starry Night Gala, you are sending a message that you care about the well-being of your community and that you are committed to saving lives from cancer.

4 The Starry Night Gala The American Cancer Society s Starry Night Gala is a powerful and inspiring event that unites communities to celebrate people who have battled cancer, educate people about the steps they need to take to reduce their risk of getting cancer cancer awareness and prevention -- or find it early when it s most treatable, and raise money to make a difference in the following ways: Investing in research to find, prevent, treat, and cure the disease Providing free information and services to help people facing cancer today when and where they need it including transportation, lodging, wigs, support programs, and financial assistance Ensuring the voices of patients, survivors and caregivers are heard in support of laws and policies that save lives from cancer The Starry Night Gala s message is simple; unite Morris, Somerset, Hunterdon, Warren, and Sussex Counties in the fight against cancer, and create a world with more birthdays. It is through the efforts of our dedicated volunteer committee that all of this has been possible. With a growth rate of 28% last year alone, we anticipate even greater development in the years to come. The Starry Night Gala has a bright future, which we always look forward to sharing with local businesses and nationwide corporations. The Starry Night Gala is more than just a fundraising event; it describes the progress we re making together to save lives and create more birthdays. Website: Facebook: Facebook.com/StarryNightGala

5 HONORING PETER J. COCOZIELLO President & CEO Advance Realty Group JOHN F. X. GRAHAM Chairman & CEO Fairview Insurance Agency Associates, Inc. ELLEN M. EARLY, MD STEVEN W. PAPISH, MD, FACP Practitioners with Hematology-Oncology Associates of Northern New Jersey, P.A.

6 Starry Night Gala Chairwoman Mrs. Barbara Ann Sellinger Starry Night Gala Executive Committee Members Mrs. Nancy Audet Mrs. Sharon Cocoziello Ms. Cherie King Ms. Debra Lightner Ms. Susan Townsend Mrs. Robin Albers Ms. Nancy Marino Ms. Emily Nelson Starry Night Gala Committee Members Mr. Tim Bakels Mrs. Kathleen Brown Ms. Valerie J. Camara Mr. Joseph Carty Mr. Zenon Christodoulou Ms. June Ciasulli Mr. Joseph Cipolla Ms. Lisa Cohen Ms. Diana Crisci Mr. Hugh Defazio Mrs. Mary Dougherty Mr. Michael Frodella Mr. Greg Gibbs Mrs. Frederick Horn Ms. Jennifer Malmberg Ms. Janice Marano Mr. Salvatore Minardi Mrs. Lydia Nadeau Ms. Elizabeth Pechock Ms. Lorna Ramdayal-Infanti Mrs. Helen Taverna Reagan Mr. Larry Rosen Mr. Gil Santaliz Mrs. Stephanie Schmidt Ms. Karen Sperling Ms. Joan Standish Mrs. Eleanor Vince

7 Presenting Sponsor $100,000 Full Promotional Rights * Company/Donor name incorporated into event artwork (i.e. Starry Night Gala Presented by Company Name ) * Presenting Sponsor recognition on all promotional materials and invitations* * Exclusive logo placement on front cover of the Starry Night Gala Tribute Journal and one (1) full-page, color advertisement on the inside cover * Each attendee will receive a wine glass featuring both the American Cancer Society s logo and your company s logo * Presenting Sponsor recognition throughout the Starry Night Gala Tribute Journal, including listing on sponsor page * Presenting Sponsor recognition on the home page and throughout the Starry Night Gala website * Presenting Sponsor recognition on the Starry Night Gala Facebook page with a link to your Facebook page and/or website On-Site Recognition * Verbal recognition during presentations * Opportunity to speak during presentations * Enhanced centerpieces and decorations denoting your tables as Presenting Sponsor * Advertisement on video loop Hospitality Benefits * Premiere Seating: Up to Five (5) VIP tables for ten guests each, with preferred seating * Personal Table Concierge for your four VIP tables * All your guests will enjoy a signature cocktail hour, open bar, silent & live auctions, dinner, and dancing Media Benefits * Presenting Sponsor recognition in all Starry Night Gala press kits and news releases * If commitment is made prior to printing deadline (Friday, February 22, 2013)

8 Diamond Sponsor $75,000 Full Promotional Rights * Diamond Sponsor recognition on all promotional materials and invitations* * One (1) full page, color advertisement on the inside back cover of the Starry Night Gala Tribute Journal * Diamond Sponsor recognition throughout the Starry Night Gala Tribute Journal including listing on sponsor page * Diamond Sponsor recognition on the sponsor page of the Starry Night Gala website * Diamond Sponsor recognition on the Starry Night Gala Facebook page with a link to your Facebook page and/or website On-Site Recognition * Verbal recognition during presentations * Opportunity to speak during presentations * Enhanced centerpieces and decorations denoting your tables as Diamond Sponsor * Advertisement on video loop Hospitality Benefits * Premiere Seating: Up to Four (4) VIP tables for ten guests each, with preferred seating * All your guests will enjoy a signature cocktail hour, open bar, silent & live auctions, dinner, and dancing Media Benefits * Diamond Sponsor recognition in all Starry Night Gala press kits and news releases * If commitment is made prior to printing deadline (Friday, February 22, 2013)

9 Platinum Sponsor $50,000 Full Promotional Rights * Platinum Sponsor recognition on all promotional materials and invitations* * One (1) full page, color advertisement in the Starry Night Gala Tribute Journal * Platinum Sponsor recognition throughout the Starry Night Gala Tribute Journal including listing on sponsor page * Platinum Sponsor recognition on the sponsor page of the Starry Night Gala website * Platinum Sponsor recognition on the Starry Night Gala Facebook page with a link to your Facebook page and/or website On-Site Recognition * Verbal recognition during presentations * Opportunity to speak during presentations * Logo on video loop Hospitality Benefits * Premiere Seating: Up to Three (3) VIP tables for ten guests each table, with preferred seating * All your guests will enjoy a signature cocktail hour, open bar, silent & live auctions, dinner, and dancing Media Benefits * Platinum Sponsor recognition in all Starry Night Gala press kits and news releases * If commitment is made prior to printing deadline (Friday, February 22, 2013)

10 Ambassador Sponsor $25,000 Full Promotional Rights * Ambassador Sponsor recognition on all promotional materials * One (1) full page, color advertisement in the Starry Night Gala Tribute Journal * Ambassador Sponsor recognition on the sponsor page of the Starry Night Gala Tribute Journal * Ambassador Sponsor recognition on the sponsor page of the Starry Night Gala website * Ambassador Sponsor recognition on the Starry Night Gala Facebook page with link to your Facebook page and/or website On-Site Recognition * Verbal recognition during presentations * Centerpiece recognition, signage will be on all floral displays Hospitality Benefits * Premiere Seating: One (1) VIP table for ten guests * All your guests will enjoy a signature cocktail hour, open bar, silent & live auctions, dinner, and dancing Media Benefits * Ambassador Sponsor recognition in all Starry Night Gala press kits and news releases Multiple Opportunities Available * If commitment is made prior to printing deadline (Friday, February 22, 2013)

11 Society Sponsor $12,000 Full Promotional Rights * One (1) full page color advertisement in the Starry Night Gala Tribute Journal * Society Sponsor recognition on the sponsor page of the Starry Night Gala Tribute Journal * Society Sponsor recognition on the sponsor page of the Starry Night Gala website * Society Sponsor recognition on the Starry Night Gala Facebook page with link to your Facebook page and/or website On-Site Recognition * Verbal recognition during presentations * Each attendee will receive a 100 th Birthday Celebration treat featuring your logo Hospitality Benefits * One (1) table for ten guests * All your guests will enjoy a signature cocktail hour, open bar, silent & live auctions, dinner, and dancing Media Benefits * Society Sponsor recognition in all Starry Night Gala press kits and news releases Multiple Opportunities Available

12 Cocktail Reception Sponsor $10,000 Full Promotional Rights * One (1) full page color advertisement in the Starry Night Gala Tribute Journal * Your Company s logo will be featured on table top signs at every bar and on beverage napkins * Cocktail Reception Sponsor recognition on the sponsor page of the Starry Night Gala Tribute Journal * Cocktail Reception Sponsor recognition on the sponsor page of the Starry Night Gala website * Cocktail Reception Sponsor recognition on the Starry Night Gala Facebook page with link to your Facebook page and/or website On-Site Recognition * Logo on video loop Hospitality Benefits * One (1) table for ten guests * You and a guest will enjoy a signature cocktail hour, open bar, silent & live auctions, dinner, and dancing

13 Underwriter Opportunities #1 - $8,000 Auction Underwriter Full page 4/color ad in the Tribute Journal and your company s logo will be featured on the cover of the auction booklet as well as all silent/live auction displays (bid sheets, frames, & video loop). #2 - $7,500 Official Automobile Underwriter Full page 4/color ad in the Tribute Journal and signage near the valet drop off. Ability to have a car at the Kick-off Cocktail Reception and Starry Night Gala as well as an option to provide a hang tag for every car. #3 - $5,000 Entertainment Underwriter Full page 4/color ad in the Tribute Journal and your company s logo will be featured on the podium. #4 - $3,000 Balloon Auction Underwriter Full page black and white ad in the Tribute Journal and your company s logo will be featured on all the balloons. #5 - $2,000 Gift Bag Underwriter Full page black and white ad in the Tribute Journal and your company s logo will be featured on the Gift Bag and on signage near the display area. #6 - Gift Item Underwriter (Multiple Opportunities) Provide 300 favors for the Starry Night Gala Gift Bag. (Item to be mutually agreed upon.) Half page black and white ad in the Tribute Journal and table top signage near the display area. All underwriters will be acknowledged in the Tribute Journal, on the video loop and verbal recognition throughout the event. All underwriters will receive recognition on the Starry Night Gala website and Facebook page.

14 Gala Fundraiser Saturday, May 11, 2013 Gladstone, NJ Sponsorship & Underwriting Commitment Please complete the following information: Company or Individual Name Company Contact Street Address City, State, Zip Telephone Number Address Your name or company name as you would like it to appear on all correspondence Sponsorship & Underwriting Opportunities - Please check one Presenting Sponsor $100,000 Diamond Sponsor $ 75,000 Platinum Sponsor $ 50,000 Ambassador Sponsor $ 25,000 Society Sponsor $ 12,000 Cocktail Reception Sponsor $ 10,000 Underwriter # $ Sorry, we cannot attend but, please accept our donation of $ Method of payment: Check payable to the American Cancer Society Check # Securities (Please call for details) Charge (Please circle one) Visa MC Discover AMEX Name on Credit Card: Card #: Exp. Matching Gift Form Enclosed PLEASE RETURN THIS FORM NO LATER THAN FRIDAY, APRIL 19, 2013 VIA MAIL OR FAX TO: American Cancer Society ATTN: Starry Night Gala 7 Ridgedale Avenue, Suite 103 Cedar Knolls, NJ Fax: INTERNAL USE ONLY Date Received: Payment Amount:

15 SEEN AND HEARD 2012 MEDIA COVERAGE THE DAILY RECORD Coverage of Kick-Off Cocktail Reception March 3, 2012 Coverage of Beauty Will Cure event April 1, 2012 Front page story on Starry Night Gala honorees Dr. Leah S. Gendler, Dr. Brian S. Glatt and patient Kathie Morgan April 30, Two Advertisements pre/post event THE ALTERNATIVE PRESS Beauty Will Cure event letter from Sal Minardi in the communities of Madison, Chatham and Mountainside March 30, 2012 THE MADISON EAGLE Coverage on Beauty Will Cure event March 30, 2012 NEWS To Your Health Drs. Leah S. Gendler and Brian S. Glatt, Starry Night Gala Honorees, interviewed by Dr. Derrick DeSilva April 14, 2012 Garden State Gatherings May 8, 2012 BERGEN HEALTH & LIFE MAGAZINE Post-event photo and mention in Gatherings section July/August 2012 issue THE STAR LEDGER Feature article on Jonathan Brielle, Emcee for the 2013 Starry Night Gala July 8, 2012 WOR-AM THE JOAN HAMBURG SHOW Joan Hamburg promotes the American Cancer Society s 5 th Annual Starry Night Gala May 7, 2012 ONLINE American Cancer Society website Starry Night Gala Website Starry Night Gala Facebook The Patch for Morristown, Madison, Millburn, Maplewood And much, more!

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