Hyperlocal Website in the Northwest

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Sheryl Gordon
5 years ago
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2 Home of the Best Hyperlocal Website in the Northwest! South King Media flagship site The B-Town Blog has been awarded Best Hyperlocal Website in the Northwest by the Society of Professional Journalists for two consecutive years! This judged contest covered a five-state area (WA, OR, AK, ID and MT). It s one of six local blogs and a new internet radio station created by Founder Scott Schaefer, who manages a team of seasoned Journalists, Photographers, local residents and more. Schaefer is a three-time National Emmy Award winning Writer for Bill Nye the Science Guy (PBS/Disney) with over 25 years media experience in Seattle and Hollywood, as well as a passion for educating and entertaining viewers. In addition to being a multiple award-winning Writer, Schaefer is a former Reporter and Photojournalist who has been active in the online world since He built and launched his first website in 1996, and has since taught himself Wordpress, Photoshop, Final Cut Pro and other media tools that, when combined with his fast writing abilities, allow him to create and update websites faster than any traditionally-staffed media outlet can. Flagship site The B-Town Blog is the most popular, locally-produced, totallyindependent website for the Burien area. It provides a highly-targeted, very desirable audience with the latest Local News, Event Listings, Business News, Arts, Feature Stories, Coupons, Videos, Photos, Forums, Webcams, and much more. More Readers than the Entire Population of Burien! Readership of The B-Town Blog surpasses that of the entire popularion of Burien (approx. 47,500), with an average (as of 8/1/12) of over 72,000 Unique Visitors and more than 140,000 Page Views per month!

Making a BIG Impression Over 133,000 Every Month!

local blogs averages more than 140,000 Impressions

Analytics, 8/1/12). We re Very Social Too!

and Followers between all our websites Facebook pages and

These followers are actively engaged too, with The B-Town

3 Making a BIG Impression Over 133,000 Every Month! South King Media s overall, combined reach through our six local blogs averages more than 140,000 Impressions (Pageviews) and over 72,000 Unique Visits per month (Google Analytics, 8/1/12). We re Very Social Too! Our combined Social Media fanbase is comprised of 9,614 Fans and Followers between all our websites Facebook pages and Twitter feeds (as of 8/1/12). + + =! These followers are actively engaged too, with The B-Town Blog s Facebook Page serving as the #1 referral site over the last year. B-Town Blog #5 in Seattle Media Social Ranking Among the dozens of local blogs in the Northwest, The B-Town Blog is ranked #5 in Seattle Media Social Ranking by Newsdex.com:

B-Town Blog Demographics: Great Appeal to Decision-Making Female Spenders Our demographics are also very appealing, with Readership comprised of a majority of affluent, decision-making, female

4 B-Town Blog Demographics: Great Appeal to Decision-Making Female Spenders Our demographics are also very appealing, with Readership comprised of a majority of affluent, decision-making, female college gradutates in the age range the typical household Spenders: Female: 59% 35-44: 22% No Kids: 55% $ k:15% Grad School: 20% Caucasian: 83% We re Truly Local & Very Community Minded One thing that sets us apart from other local media outlets is that we all live, work, play and spend our money right here in our own communities. Other websites that claim to be local actually operate from offices in downtown Seattle or elsewhere, or are written and produced by non-residents. Since our inception in 2007, South King Media has been focused exclusively on its communities both serving the latest news, events and more to each, as well as by participating in community-building events like local fundraisers (Cove to Clover, Brat Trot, Highline Schools Foundation, Des Moines Rotary and many others), farmers markets, festivals and other events. Since our founding, we have helped raise over $169,000 for our communities through various fundraisers and events! We re confident that we re the most-involved local media outlet in the entire area.

Innovative Advertising Solutions Get Results South King Media has helped many local businesses reach new Customers through our innovative Advertising solutions, including affordable Display and

Blogvertorials are feature stories about Advertisers, written by us and posted in our regular content section.

5 Innovative Advertising Solutions Get Results South King Media has helped many local businesses reach new Customers through our innovative Advertising solutions, including affordable Display and Banner Ads, Coupons, Event Listings and what we consider the most effective one Blogvertorials. Blogvertorials are feature stories about Advertisers, written by us and posted in our regular content section. These stories include relevant keywords and phrases, photos, links and contact info that help increase the Internet presence of businesses! Here s a sample: TESTIMONIALS The coupons for The Tag Zone were a huge success for the Summer. I received 48 of them, saving families $336...WOW! - Johnny Basco, The Tag Zone I want to thank all of the folks who drove down from White Center and Burien (at least 40!) and who have made the trip down since the grand re-opening to order multiple sandwiches! - Min Chung, Super Deli Mart We ran our first ad in January and had a great feature article written and published the day that our ad came out. In January, we had our 2nd best new member enrollment in our 21 year history of Highline Athletic Club. The B-Town Blog was the only advertising that we did in January that was different from our regular marketing plan. - Dona Forester, Highline Athletic Club I wanted to say thank you again for the blog. It has had amazing hits and reviews. I have met an amazing number of people at the cafe after thier viewing of the blog and will continue to meet more. So thank you. - Daxa Sabhaya, Saltwater Cafe

Approved by Google News The majority of South King Media blogs have been certified as legitimate news sources by Google News, one of the top aggregators

What this means is that every time an internet User searches for news having to do with any of the communities we cover, our results show up quite

The B-Town Blog even has its own App for both the iphone and Android platforms.

6 Approved by Google News The majority of South King Media blogs have been certified as legitimate news sources by Google News, one of the top aggregators of news stories online. What this means is that every time an internet User searches for news having to do with any of the communities we cover, our results show up quite prominently: This drives a lot of organic traffic from interested, genuine Readers to the site. We ve Even Got Our Own App(s)! The B-Town Blog even has its own App for both the iphone and Android platforms. This App provides the latest news to mobile devices, allowing for continually-updated content to be delivered on-the-go. We also created a unique Flipboard App for ipads and iphones, which automatically loads our latest blog content in an attractive magazine-style format. Flipboard was named App of the Year for 2011 by Apple check out our customized version here:

Affordable & Effective Advertising Solutions We offer many affordable and effective Advertising solutions, and our entry-level pricing is just $60 per month, allowing businesses to get exposure to

7 Affordable & Effective Advertising Solutions We offer many affordable and effective Advertising solutions, and our entry-level pricing is just $60 per month, allowing businesses to get exposure to our active ~70,000 monthly Readership without much investment. We are also very flexible and open to creating and implementing new ones. All Ads include a FREE Blogvertorial feature story about your business. This appears ininitially at the top of the regular content section along with other regular stories, and includes keywords and information relevant to your business. These stories stay on the site forever, and help dramatically increase your internet presence. Each Blogvertorial also gets a free cross-posting on affiliated Facebook pages, helping alert our active social media following to your offer. A free Tweet also goes out after each story is posted. Blog Ad Spots Include: Rotating Top Banner Ad: 728 x 90 pixel rotating banner that appears across the top of all pages of the site. We also sell specific page sponsorships. Rotating Prime Area #1: 200 x 150 pixels, located in the Upper Right Sidebar. Ads in this area rotate in a highly visible top area. Rotating Prime Area #2: 200 x 150 pixels, located in the second tier of the Upper Right Sidebar. Rotating Double Truck Banner: 430 x 75 Banner Ad that spans both right sidebar columns. Page Peel Ads: Animated corner Ad that winks at Readers, then unfolds into a cool, clickable Ad when moused over. Rotating Content Banners: 500 x 75 pixel banners that appear within the main content section of the website, interspersed amongst stories. Coupons: These are on our popular Coupon page, and can be printed by our Readers. Right Sidebar Ads: 200 x 150 pixels, located on the Right Sidebar. Live Twitter Feed Ads: 500 x 75 pixel area that allows Advertisers to change their daily offer/messge via a Twitter Feed. This is a very innovative new technique. Bargain Blurbs: 200 x 150 Ads on the Lower Right Sidebar for an amazingly affordable $60 per month! These Ads include a free Blogvertorial feature story as well.

8 Now Broadcasting Local Music & Original Talk 24/7! The newest member of the growing South King Media family is SoKing Internet Radio, an internet radio station that streams all-local music and original talk shows 24/7. SKiR was started after South King Media Founder Schaefer saw several great local bands at a community festival, and wondered to himself Why won t I ever hear these bands on the radio? It then struck him that the reason was because mainstream radio has no interest in playing local music unless it s hit the Billboard charts. He then decided to start his own station, and along with Michael Brunk went about learning about internet radio, music programming and technology. They successfully SoKing Internet Radio on Feb. 15, 2012! SKiR gives us the ability to do remote live broadcasts (like our big launch party at Burien s Tin Theater on Feb. 15, 2012), and we plan on doing more on a regular basis. This capability will allow us to do live remotes from Advertiser businesses, farmers markets and other community events, giving local businesses a very affordable media option they hadn t had before. Initial Advertising opportunities on SKiR include Live Read sponsorship spots, which consist of an Announcer (or Advertiser) saying The following block of local music is brought to you by... with the Advertiser s website or contact info included. Real Esate Sponsor Prudential Northwest Realty has 16 spots running, all recorded on location and featuring actual Agents from their Burien office! Two Original Shows (So Far) SKiR s original shows include The DUI Joe Show, a fast-paced, lively interview talk show featuring local attorney Joseph Breidenbach, and Artist Spotlight with Norm Bowler, a 30-minute show that features interviews with band members interspersed with their original music. Upcoming programs will include The Peculiar Podcast featuring local TV/radio comedy celeb Pat Cashman and his sidekick Lisa Foster.

Meet the Staff You ve already read about Founder Scott Schaefer now meet the rest of our team: Michael Brunk, Photographer/Technical Guru.

His checkered past includes stints as a monthly columnist for a nationally published magazine on telecommunications and technology and several years reviewing movies.

Jack Mayne, Associate Publisher/Senior Writer: Jack has done about all there is to do in print journalism. He has been city editor of the Seattle P.I.

Before that he was a freelance international journalist and reported from South Africa, China, visited over 80 countries and even covered the infamous Falkland Islands War in the South Atlantic.

9 Meet the Staff You ve already read about Founder Scott Schaefer now meet the rest of our team: Michael Brunk, Photographer/Technical Guru. With a love of photography that spans more than 20 years, Michael has fond memories of film but wouldn t give up his digital SLR for anything. His checkered past includes stints as a monthly columnist for a nationally published magazine on telecommunications and technology and several years reviewing movies. He s also been known to dabble in community theater. He also builds and maintains the code that runs all our sites. Jack Mayne, Associate Publisher/Senior Writer: Jack has done about all there is to do in print journalism. He has been city editor of the Seattle P.I. back in its glory days, and edited the Journal American in Bellevue and Valley Daily News in Kent in the 1990s. Before that he was a freelance international journalist and reported from South Africa, China, visited over 80 countries and even covered the infamous Falkland Islands War in the South Atlantic. He got his start at the Vancouver Province, thence to The Associated Press, becoming chief of the New England bureau, but a desire of AP to send him to Buffalo, N.Y., drove him back to Seattle. With writing for print becoming quaint and dated, he is now setting his sights on Web journalism. Ralph Nichols, Senior Reporter: Ralph specializes in public policy and legal issues, medical matters, and business profiles. For several years, he was an editor, reporter, and columnist for the Highline Times. Previously he worked in the Seattle area, Alaska and Idaho as a reporter for daily newspapers, UPI, and trade publications; as a state capitol bureau chief and columnist; and a public relations writer and project manager. Mark Neuman, Writer/Marketing: a former real-world Journalist, TV Host, Producer and Marketer, Mark has interviewed two US Presidents, cops, cooks and cartoonists, authors and artists, senators, singers, scholars and senior citizens, along with the first Mayor of Burien and a local man running for State Superior Court. Theresa Schaefer, Sales Manager: Scott s wife is the newest member of the team, having joined in April, Most recently she served as a member of the Victorinox Swiss Army Sales Management team. Theresa is a veteran sales and marketing professional who is ready to help your business!

10 We re Ready to Help! Want to be exposed to our growing audience of local and responsive ~73,000+ Readers as well as our active Social Media Network? For more information, please contact: Theresa Schaefer, Sales Manager (206) Thanks for your consideration, and we look forward to helping increase your business soon! (206) th Ave SW Suite C Burien, WA 98166

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