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1 / T: / F: American Cancer Society/ 1

2 AMERICAN CANCER SOCIETY Our mission is to save lives, celebrate lives, and lead the fight for a world without cancer. As we all know too well, when cancer strikes, it hits from all sides. That s why the American Cancer Society is committed to attacking cancer from every angle. With your help, we launch breakthrough research, create empowering resources for people to outsmart cancer, enable local communities to support those affected, and convene powerful activists to create awareness and impact. Beating cancer takes more than research. It takes things like our 24/7 cancer helpline, free lodging near treatment, and free rides to chemo. You help make all this possible. You help us attack cancer from every angle. / T: / F: American Cancer Society/ 2

3 Honorary Chair Teresa Niello Dear Friends, The American Cancer Society is proud to announce the 2018 Anniversary Gala, Hope Turns 10, on September 8 th 2018, featuring our guest of honor, Lester Holt - Anchor NBC Nightly News! This special evening will begin at 6pm, at the beautiful home of Todd Scrima. It includes an elegant dinner catered by Elaine Bell of Napa, features a silent auction, as well as a live auction and dancing under the stars. It promises to be entertaining, uplifting as we celebrate lives, save lives, and lead the fight for a world without cancer. Nearly 1.7 million Americans this year will touched by a friend, family member, colleague or have a personal struggle of a cancer diagnosis. Through your support of sponsorship you are joining in the challenge of life saving work for cancer patients and their families right here in Sacramento and around the country. Thanks to the great progress since 1991, mortality rates have fallen 26 percent, 2.1 million lives have been saved through the efforts of many. It takes all of us, working together to insure more people have a chance to live healthy lives, receive quality treatment and support. Your investment is paramount to continue the programs that supply support, education, and research. We encourage you to support this wonderful work. You make an incredible difference, and help give hope. Please join us in celebrating 10 years of HOPE! Event Chair Maria Kaufman Special Honoree Kimberly Nall Board of Ambassadors Sonbol Aliabadi Kathy Anapolsky Lisa Breslau Nancy Brodovsky Julie Brown Sue Callantine Simi Chehrazi Dr. Scott Christensen Kelly Dankbar Jane Einhorn Nancy Giachino Angela Gianulias Mark Ginsberg Sharon Goby Marcia Goldmark Nubia Goldstein Maral Hagopian Edie Lambert Jennifer Lee Carole Pryor Lucie Anne Radimsky Rob Sakowitz Christine Skeoch Sue Sperber Shelley Troshinsky Sharon Winkel Teresa Niello Honorary Chair Maria Kaufman Event Chair Kimberly Nall Special Honoree Pam Gunning Sr. Development Manager / T: / F: American Cancer Society/ 3

4 JOIN US AND CELEBRATE 10 YEARS OF HOPE Today we ask you to join us as a united force against all cancers through your participation in the American Cancer Society 10 th Anniversary Hope Gala. The American Cancer Society was created more than 100 years ago for one purpose - to lead the fight for a world without cancer. Thanks in part to our efforts, we ve seen a 26 percent decline in the cancer death rate since That s 2.3 million deaths prevented. In 2012, there were 14.1 million new cancer cases and 8.2 million cancer deaths worldwide. By 2030, the global burden is expected to grow to 21.7 million new cancer cases and 13 million cancer deaths simply due to the growth and aging of the population. / T: / F: American Cancer Society/ 4

5 HOPE TURNS ANNIVERSARY GALA The American Cancer Society 10 th Anniversary Gala Hope Turns 10 will be held Saturday, September 8, 2018 at the home of Todd Scrima Festivities begin at 6:00 p.m. elegant reception followed by a strolling dinner catered by Elaine Bell, Napa Silent Auction - Live Auction Special presentation and dessert Dancing under the stars Guest of Honor Lester Holt Anchor - NBC Nightly News Honorary Chair Teresa Niello Event Chair Maria Kaufman Special Honoree Kimberly Nall WHO ATTENDS 400+ guests Corporate sponsors Business owners Philanthropic leaders Sacramento Area Surgical Medical & Radiation Oncologists TABLE SPONSORSHIP OPPORTUNITIES Presenting Sponsor $25,000 Associate Sponsor $15,000 Platinum Sponsor $10,000 Gold Sponsor $5,000 EVENT HISTORY Since 2007, the annual Hope Gala has raised over $2.5 million to support the American Cancer Society mission to save lives, celebrate lives, and lead the fight for a world without cancer. Hope Gala is one of Sacramento s premier cancer fundraising events. / T: / F: American Cancer Society/ 5

6 LESTER HOLT ANCHOR, "NBC NIGHTLY NEWS WITH LESTER HOLT" AND DATELINE NBC Lester Holt is an award-winning journalist and anchor of "NBC Nightly News with Lester Holt," the network's flagship broadcast and America's most-watched evening newscast. Holt also leads NBC News special reports, breaking news and primetime political coverage. Holt was named to the role of NBC Nightly News anchor in June 2015 after eight years as anchor of "NBC Nightly News" weekend editions and 12 years as co-anchor of "Weekend TODAY." In addition, Holt has served as principal anchor of "Dateline NBC" since September Holt joined NBC News in 2000 and is known for his outstanding work in the field, reporting and anchoring from breaking news events across the world. In May 2017, he anchored Nightly News from Jerusalem during President Trump s first international trip and reported from Manchester following the terrorist attack at a concert. In April 2017, he interviewed a senior North Korean defector and had rare access to U.S. military operations in South Korea. He has reported from Brussels and Paris on the terrorist attacks that took place across Europe in 2016 and Previously, Holt anchored from South Africa during the Nelson Mandela memorial service; reported from the streets of Cairo on the latest political and civil unrest in Egypt during the Arab Spring; covered the earthquake and nuclear crisis in Japan; and reported on the immediate aftermath and response to the devastating earthquake in Haiti. His field reporting often focuses on people most directly affected by the biggest stories of the day. In the week leading up to the presidential inauguration in January 2017, he traveled across the U.S. talking with Americans about the nation s most pressing issues and their hopes for the next four years. Holt also hosted a roundtable of South Carolina voters before the 2016 primary, spoke with Baltimore residents following city-wide protests in April 2015, and had an exclusive talk with the witness who recorded the Walter Scott shooting. As a preeminent broadcast journalist, Holt was selected to moderate the first presidential debate of 2016, which was the most-watched debate in American history. Holt s one-on-one with President Trump in May 2017 stands as the most consequential interview of the Trump presidency, after Trump told Holt the firing of former FBI head James Comey was tied to the Russia investigation. In January 2017, he traveled with President Obama on the Commander in Chief s final trip aboard Air Force One, for an in-depth interview in Chicago. Earlier in the 2016 presidential race, Holt received praise for his work moderating the first Democratic debate of the year. He has also sat down for revealing, news-making interviews with candidates Donald Trump, Hillary Clinton, Bernie Sanders, Ted Cruz, Marco Rubio and Jeb Bush. NBC News was the most watched news organization of Election 2016, with Holt anchoring all of the network s primetime coverage through the Republican and Democratic conventions, debates and Election Night. Before becoming co-anchor of "Weekend TODAY in 2003, Holt anchored "Lester Holt Live," a daily news show on MSNBC. Holt served as a primary anchor for MSNBC's coverage of major news events, including Operation Iraqi Freedom and the war in Afghanistan, and he was the lead daytime anchor for MSNBC's coverage of Decision Holt also served as anchor of "Countdown: Iraq," a nightly news telecast concentrating on the latest developments surrounding the war with Iraq, from October 2002 through March / T: / F: American Cancer Society/ 6

7 For Dateline NBC, Holt has anchored numerous specials and investigative reports, such as Breathless, a story of injustice that examined the connection between childhood asthma and poverty in America. Holt also reported on wrongful convictions involving Richard Rosario and Johnny Hincapie, two cases that made national headlines. Additionally, he reported three hours on the aftermath of the Great Recession as part of the American Now documentary series. Holt came to MSNBC from after 14 years at WBBM-TV in Chicago. Previously, Holt worked as a reporter at WCBS-TV in New York City and sister station KCBS-TV in Los Angeles as a reporter and weekend anchor. His work has been recognized with numerous honors, including multiple Emmy Awards and a Robert F. Kennedy Journalism award. In June 2017, Holt was honored with Quinnipiac University s Fred Friendly First Amendment Award. In April 2016, Holt received several notable designations: he was featured on TIME s 100 Most Influential People list, The Hollywood Reporter s Most Powerful People in New York list and was named Journalist of the Year by the National Association of Black Journalists. He was named to Variety s New York Power List in September Holt studied government at California State University in Sacramento. He resides in New York City with his wife. Holt is on Twitter / T: / F: American Cancer Society/ 7

8 BECOMING A HOPE 10 CORPORATE SPONSOR Find the sponsorship level that works for you. WHY BECOME A CORPORATE PARTNER? Positioning yourself as a partner of the American Cancer Society - the largest and most respected voluntary health organization in the United States - will bolster your company s reputation and demonstrate your commitment to serving your community. Approximately 1.7 million new cancer cases are expected to be diagnosed in the United States this year. More than 600,000 will die of the disease. That s about 1,650 people a day. You can help us move one step closer to a world without cancer by celebrating with us at the Hope Gala. 74 percent of consumers are likely to support a sponsor associated with a charity like the American Cancer Society. Our brand helps to clearly identify our organization, set it apart from other organizations, and ultimately create relationships with our communities. The American Cancer Society has a 96 percent recognition rate among Americans. Americans believe cancer is the single most important health problem they face. / T: / F: American Cancer Society/ 8

9 RESEARCH FUNDING Innovative, groundbreaking research is going on at medical schools, universities, research institutes, and hospitals throughout the US. We select the most promising projects, vet them thoroughly via independent peer review, and then support the ones that pass scientific scrutiny. We re funding research that might get overlooked otherwise, but always with an eye on investing donor dollars wisely. 159 grants $59.3m Breast Cancer 188 grants $29.5m Colorectal Cancer 88 grants $26.6m Lung Cancer 164 grants $29.3m 72 grants $24.0m Prostate Cancer 51 grants $26.0m Leukemia 64 grants $51.5m Childhood Cancer Cancer Disparities / T: / F: American Cancer Society/ 9

10 HOPE 10 GALA SPONSOR BENEFITS PRESENTING SPONSOR - $25,000 PLATINUM SPONSOR - $10, event tickets with VIP table placement and a table concierge Sponsor logo or name listed on the event invitation (commitment must be received prior to the print date) Speaking opportunity at the event Customizable underwriting item Full-page recognition space in the event program Sponsor logo or name displayed on the event website Sponsor logo or name listed in the presentation shown at the event Sponsor logo or name will appear on the Step & Repeat event banner Recognition in all press releases, public service announcements, and social media package Cocktail Reception Media Package (see below) 10 event tickets with preferred seating Sponsor logo or name listed on the event invitation (commitment must be received prior to the print date) Half-page recognition space in the event program Sponsor logo or name displayed on the event website Sponsor logo or name listed in the presentation shown at the event Sponsor logo or name will appear on the Step & Repeat event banner Recognition in all press releases, public service announcements, and social media package Cocktail Reception Media Package (see below) ASSOCIATE SPONSOR - $15, event tickets with premier table placement Sponsor logo or name listed on the event invitation (commitment must be received prior to the print date) Full-page recognition space in the event program Sponsor logo or name displayed on the event website Customizable underwriting item Sponsor logo or name listed in the presentation shown at the event Sponsor logo or name will appear on the Step & Repeat event banner Recognition in all press releases, public service announcements, and social media package Cocktail Reception Media Package (see below) CAPITAL CARES COMSTOCK MAGAZINE *SPECIAL VALUE* - $7,800 8 event tickets with preferred seating Company name or logo will be displayed as the Capital Cares sponsor for the 2018 Comstock publishing. 85,000+ readers will view your logo as a sponsor. Company or logo will be printed in the night-of-event program book. Sponsor name listed on the event website / T: / F: American Cancer Society/ 10

11 HOPE 10 GALA SPONSOR BENEFITS (cont.) GOLD SPONSOR - $5,000 MEDIA PACKAGE 10 event tickets Reserved table placement Quarter-page recognition space in the event program Sponsor name listed on the event website Acknowledgment in the presentation shown at the event TABLE SPONSOR - $3, event tickets Reserved table placement Sponsor name or logo on marketing flyers during the event season Sponsor logo or name listed on the event s save- thedate and invitation (if received by print deadline) Sponsor logo or name displayed on the event website Sponsor logo or name listed on the slide presentation at the event Sponsor logo or name will appear on event banner AND Step & Repeat banner Recognition in all press released, public service announcements, and social media package TABLE SPONSOR - $2,800 8 event tickets Reserved table placement We are happy to discuss customizable underwriting opportunities. To ensure your name is listed in the event program, the sponsorship commitment form must be received by August 17, For more information, please contact / T: / F: American Cancer Society/ 11

12 UNDERWRITING OPPORTUNITIES Reception - $5,000 Valet/Guest Shuttle Parking - $5,000 Company name or logo will be prominently displayed during the exclusive VIP Reception and throughout the evening Company name will be printed in the night-of-event program book and appear on signage at registration; Company name will receive verbal recognition during VIP Reception Two Hope Gala tickets with reserved seating Description: Underwriting will cover expenses related to the VIP reception, which is held for prior to general reception for approximately 100 VIP Guests. Company/Donor name printed on signage to be placed in the valet area of the venue Company/Donor name printed in the night-of event program book as one of the event underwriters (if received before print deadline) Two Hope Gala tickets with reserved seating Description: Underwriting will cover valet services for night-of-event guests. Entertainment - $5,000 Guest Departure Gift - $5,000 Company/Donor name printed on signage to be placed in the After Party area of the venue Company/Donor name printed in the night-of-event program book as one of the event underwriters (if received before print deadline) Two Hope Gala tickets with reserved seating Description: The After Party follows the dinner and program, 10 - midnight. Underwriting will cover expenses for After Party entertainment and other activities. Live Auction Paddle - $3,000 Company/Donor name printed on the gift tag/card which will be included with each gift Company/Donor name printed in the night-of-event program book as one of the event underwriters (if received before print deadline) Quarter-page acknowledgment in the night-of event program book (if received before print deadline) Two Hope Gala tickets with reserved seating Description: Guests in attendance at the event will receive a special departure gift. Underwriting will cover the costs of the gift and any costs associated with the packaging of this item, along with the printed enclosure card. Company name printed in the night-of-event program book as one of the event underwriters (if received before print deadline) Two Hope Gala tickets with reserved seating Description: Underwriting will cover the costs of the live auction paddles, and the name/company logo will appear on the live auction paddles. Bar - $5,000 Volunteer T-shirts - $5,000 Company /Donor name printed on the invitation as one of the event underwriters (if received before print deadline) Two Hope Gala tickets with reserved seating Description: Underwriting will cover the expenses for the day-of-event volunteers for the Hope Gala. (More underwriting opportunities on next page) Company /Donor name printed in the night-of event program book as one of the event underwriters (if received before print deadline) Two Hope Gala tickets with reserved seating Description: Underwriting will cover the costs of beverages for the bar service, bar attendents, and sponsor recognition for the Hope 10 Gala. / T: / F: American Cancer Society/ 12

13 UNDERWRITING OPPORTUNITIES Mobile Bidding - $5,000 Company/Donor name or logo will appear on the mobile bidding system Company/Donor name printed in the night-of-event program book as one of the event underwriters (if received before print deadline) Two Hope Gala tickets with reserved seating Description: Mobile bidding will be used to enhance the silent auction bidding process and to solicit donations throughout the evening. Underwriting will cover expenses related to mobile bidding technology, which is widely used at auctions benefiting the American Cancer Society. Event Program - $5,000 Company/Donor name printed in the night-of event program book as one of the event underwriters (if received before print deadline) Two Hope Gala Tickets with reserved seating Description: Underwriting will cover the expenses for printing the program book, which features both live and super silent auction items, raffle item(s), sponsor acknowledgments, letters from the chairs, and other relevant event information. / T: / F: American Cancer Society/ 11

14 2018 HOPE 10 GALA SPONSORSHIP COMMITMENT FORM Yes! We will support the American Cancer Society by sponsoring the 2018 Hope 10 Gala, at the following level(s): SPONSORSHIP LEVELS Presenting Sponsor - $25,000 Gold Sponsor - $5,000 Mobile Bidding - $5,000 Table Sponsor (8) - $2,800 Associate Sponsor - $15,000 Reception - $5,000 Program - $5,000 Bar - $5,000 Platinum Sponsor - $10,000 Entertainment - $5,000 Valet - $5,000 Volunteer T-shirts - $5,000 Capital Cares - $7,800 Departure Gifts - $5,000 Table Sponsor (10) - $3,500 Live Auction Paddle - $3,000 SPONSOR INFORMATION Select a category: Corporate Individual Foundation Please print your company name legibly and exactly how you want it to appear in all event materials. Name: Title: Company name: Address: City: State: ZIP: Phone: Fax: ARTWORK: Please provide your company logo electronically in.jpg or.eps (Adobe Illustrator CS or higher, PC compatible, with outlined fonts) file formats as both grayscale and color versions. PAYMENT INFORMATION My check is enclosed, made payable to the American Cancer Society. Please charge my credit card American Express MasterCard VISA Discover Pay online at Card number: Exp. date: Name (as it appears on the card): Billing address (if different from above): Signature: SUBMIT COMPLETED FORM TO JENNA MARTIN BY AUGUST 17, Jenna Martin 1545 River Park Drive, Suite 100 Sacramento, CA jenna.martin@cancer.org I Phone: Fax: Our vision is a world free from the pain and suffering of cancer. TAX ID#: Fair market value of ticket: $125 The American Cancer Society cares about your privacy and protects how we use your information. To view our full privacy policy or if you have any questions, please visit us online at cancer.org and click on the privacy link at the bottom of the page or call us anytime at

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16 American Cancer Society 1545 River Park Drive Suite #100 Sacramento, CA / T: / F: gala.ascevents.org/hopegala T: F: American Cancer Society/ 14