SPORTS BUSINESS GROUP

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1 SPORTS BUSINESS GROUP SPORTSBUSINESS JOURNAL SPORTSBUSINESS DAILY CONFERENCE GROUP

2 Street & Smith s Sports Business Group...the voice of sports business

3 SportsBusiness Journal SportsBusinessJournal.com: The weekly authoritative voice on sports business, Street & Smith s SportsBusiness Journal provides executives with breaking news each week and comprehensive reporting on major news stories. SportsBusiness Journal also provides indepth stories on events and trends. With an editorial team of 8o reporters and editors and a host of guest columnists, SBJ keeps readers up to date on the latest news and developments in each of the major business segments that make up our industry, including marketing, sponsorship, media, facilities, agents and labor, and finance. SBJ also serves as a platform for opinion and debate among the leading voices across our industry. The weekly delivery of SportsBusiness Journal is augmented by the companion online edition SportsBusinessJournal.com. With more than five years of archived material, SportsBusinessJournal.com has become a one-stop, complete source of information that offers the latest news, research, and other reference tools. With easy-to-access statistics and historical data, SportsBusinessJournal.com has become the preferred site for research on the industry. SportsBusiness Daily SportsBusinessDaily.com: The online pulse of the industry, SportsBusiness Daily is the real-time news source for the sports industry s top executives. Tracking more than 500 news sources worldwide, including newspapers, television, and radio, SportsBusiness Daily keeps its readers on top of the day s events and ahead of the news cycle. With three news feeds every business day and a weekly summary, SportsBusiness Daily provides the information needed to make critical decisions. Readers from the ranks of teams, leagues, media, finance, corporate marketing, advertising, public relations, and other agencies have come to rely on SportsBusiness Daily Title Contender Latest report has Nextel in late- Fill In The Blank stage negotiations to replace Home Depot co-founder Blank ready to Winston as title sponsor of top purchase the Falcons for a reported $545M One Man s Trash... While AOL Time Warner and ABC/ESPN Holy work Shinn! to complete NBA deal, Dick Ebersol gives Hornets his spin push on for a sellout for NBA s return to New NBC giving up rights. Orleans; Owner George Shinn offers up pregame prayers to add some class to organization. as their primary source for daily news. Conference Group: Street & Smith s Conference Group programs have become must attend events in the sports industry. Led by its flagship events The World Congress of Sports, the Intercollegiate Athletics Forum, and the Sports Sponsorship Symposium the Street & Smith s Conference Group roster covers every major segment of the sports industry. Year after year, these conferences play host to the most important leaders in the industry and are sought-after venues for dialogue and discussion among the sports industry s leading executives.

4 At nearly $200 billion a year in revenues, the sports industry is one of the largest in America, larger than the communications, food, auto or entertainment industries.* Team Operating Expenses $22.98 Billion Endorsements $897 Million Medical Spending $12.6 Billion Media Broadcast Rights $6.99 Billion Travel $16.06 Billion Professional Services $15.25 Billion Internet $239.1 Million * Source: SportsBusiness Journal Research Dept.: U.S. Census, 2000

5 Spectator Sports $26.17 Billion Publications & Videos $2.12 Billion Gambling $18.9 Billion Advertising $27.43 Billion Sponsorships $6.4 Billion Facility Construction $2.48 Billion Equipment/Apparel/ Footwear $25.62 Billion Licensed Merchandise $10.5 Billion THE VOICE OF COMMERCE

6 The sports industry counts among its leaders some of the most prominent figures in business, including 40 of the richest 400 Americans* representing more than $85 billion in personal worth. * Source: Forbes Magazine, Issue 9/20/2002

7 Sources: SAG, 1998; SportsBusiness Journal Research Dept., 2003; By The Numbers, 2002 THE VOICE OF INDUSTRY LEADERS

8 A dynamic playing field Total payroll for the players in the four major team sports in the United States (NFL, MLB, NHL, and NBA) at $6.4 billion+ is approximately 20 times greater than the total earned by all 5,000 members of the Screen Actors Guild. Television broadcast rights fees for sports have doubled since the mid- 90s to an annual inflow of $6.99 billion to major sports leagues from television media companies. More than $5 billion in public and private funding has been proposed for facility construction scheduled to open through Sources: SAG, 1998; SportsBusiness Journal Research Dept., 2003; By The Numbers, 2002

9 From marketing, sponsorship and naming rights opportunities to media and team and league coverage, SBJ provides in-depth information that helps us do our jobs better. John Galloway Director of Sports Marketing Pepsi

10 BREAKING NEWS Whether it s the sale of a franchise, a players strike, a multimillion-dollar sponsorship deal, a major court decision, or a record-breaking broadcast rights deal, SportsBusiness Journal is where the leaders in sports business turn to get the full story on the latest breaking news. SportsBusiness Journal goes behind the headlines to interview the major players, get the facts and provide the background and perspective that no other media can deliver. For nearly 55,000 readers each week, SBJ is the authoritative voice on the events that shape their industry. INDUSTRY FOCUS SECTIONS The sports industry is multifaceted, including everything from tickets to TiVo, from broadcasts to concessions. That s why each week SBJ breaks out the news into sections that track with the industry segmentation. These sections not only provide the latest news of the week but also provide expert commentary and up-to-date statistics for executives focused on that aspect of the sports industry. Major industry segments include: Sponsorship, Marketing & Advertising Nearly $34 billion is spent each year in sports sponsorship and advertising. It is a constantly shifting marketplace where today s brilliant move can be tomorrow s questionable decision. Executives in the sports industry have an urgent need to stay on top of what s going on in this segment that is so critical to the health of the sports, media, and advertising industries. For these executives, SportsBusiness Journal provides a weekly package that includes: Exclusive News The latest news in the sponsorship, marketing, and advertising segments. Sponsorship Briefs Sponsorship, marketing, and advertising briefs from around the world. Columns The Lefton Report Exclusive news, deals, dollars, insight, speculation, personnel moves, and everything else from one of the most well-known names in sports media and marketing veteran reporter Terry Lefton. Using PR, Using Marketing, Using Advertising Rotating columns featuring expert advice and commentary on best practices for using the tools of sports marketing.

11 INDUSTRY FOCUS SECTIONS Media The stakes have never been higher in sports media. With broadcast rights soaring and the competition between media companies for audiences growing even fiercer, effective sports media deals are critical to the success of both sports franchises and the media. Each week SBJ offers a special section dedicated to covering the week s events in media, including new rights deals, management changes, programming news, ratings and partnerships. Tube Talk: Our weekly column on the latest news in media, including corporate news and legal issues, programming and publishing announcements and personnel changes. Media Tracker: This weekly feature offers detailed ratings data and demographic information on all forms of sports programming, including television, print, radio and online. Readers receive an indepth look at Nielsen television ratings and historical trends of sports events and other programming. Facilities Facilities have become an integral part of the profit equation for sports enterprises. Facilities are not just a place to stage the events but vehicles for the revenue generation needed to be competitive in today s sports environment. Each week, we cover the current news in facility construction, from the latest major league venue to college field houses. Our facilities section provides the information on development, design, construction, equipment and operations that sports executives need to make critical decisions on new construction and facility upgrades. Labor and Agents Labor relations have always been at the forefront of sports news. The issues that pertain to contracting talent are a constant concern to everyone in sports. Each week, SBJ covers the movers and shakers, the latest rulings and rule changes that affect player contracts, leagues, teams and player representatives. Finance Financing sports enterprises often involves transactions worth hundreds of millions of dollars. Sports financing frequently makes headlines with the record amounts and creative solutions involved. It s an important part of the weekly coverage of SBJ, which includes the latest financial news and reports on the health of the sports industry. Our coverage contains profiles of the major players and in-depth stories on the biggest deals in venue financing, salaries and franchise sales.

12 OTHER WEEKLY FEATURES Technology and New Media Having a presence on the World Wide Web is essential to every sports franchise. Our coverage includes exclusive news about sports on the Web and regular columns on issues affecting new media. Faces & Places This back-of-the-issue staple provides a glimpse into the life of industry movers and shakers outside the office. Faces & Places keeps SBJ readers up to date on industry conferences, parties, product launches and openings. The pictorial review provides an after-hours feel of the personalities that drive sports business. Opinion and Commentary Each week, SportsBusiness Journal offers its editorial opinion on some of the top issues in the sports industry. In addition, the magazine is a forum for leading executives to share their commentary on the key topics of the day. One-On-One Each week, SportsBusiness Journal and SportsBusiness Daily go oneon-one with some of the leading figures in sports, media, marketing, advertising, finance and entertainment. This fun yet provocative feature allows readers to get to know some of the top decisionmakers in the industry. Coast to Coast While it is a global industry, sports is also decidedly local, with noteworthy news and events happening in every major market across the country. This section helps sports executives keep up with events in key markets and stay on top of developments in locations that are far afield.

13 OTHER WEEKLY FEATURES Research SportsBusiness Journal boasts the most extensive and active research operation in the industry. Not only does SBJ research augment almost every news story that appears in the magazine, the department also develops exclusive information independent of the week s news. SBJ research is how executives keep up with the trends and forces that are shaping the sports business. SPECIAL REPORTS & SBJ IN-DEPTH In addition to our thorough weekly coverage of the sports industry, SBJ also regularly provides special reports on industry segments and critical issues. In these reports, SBJ drills down deep into areas of special interest to our readers, such as finance, sports facilities or sports sponsorships. These reports provide perspective and analysis on the ongoing news and events that affect the future of these segments. (See editorial calendar for a schedule of this year s planned reports). SBJ In-Depth sections will take a critical look at some of the most topical and pressing issues in sports business. Thoughtful and provocative, SBJ In-Depth goes beyond the headlines to give unique insight and distinct details on stories that will have an impact on the industry.

14 THE SPORTSBUSINESS JOURNAL AUDIENCE Wealth, Power and Leadership A subscriber base that covers the breadth of the sports industry 11% Media 19% Sponsors/Corporate Subscribers 9% Facility Management and Service Companies 42% Professional and Collegiate Leagues/Teams 17% Advertising, PR, Sports Marketing Agencies 3% Service Providers/Others SBJ subscribers are the leaders in the sports industry 10% Other 24% Owner, Partner, Principal, President, CEO, Commissioner 5% Professionals Titles including: Attorney, Consultant, etc. 42% Vice President/Director and Similar Titles 19% Executive Director, Executive Vice President, General Manager, Senior Vice President, CFO, COO Source: SportsBusiness Journal Subscriber Study, 2006, Signet Research.

15 SportsBusiness Journal subscribers work in every branch of sports business, from corporate sponsors to advertising and marketing agencies, from team and league front offices to media and professional service companies, from construction and finance to government. Wealth With an average age of 44 and an average household income of $300,000, the typical SportsBusiness Journal subscriber represents an elite group of business executives. In prominent positions at work and highly visible in the community, these readers are on the leading edge of business and lifestyle trends. With an average home value of $775,000, and an impressive consumer profile, they account for considerable personal spending and are among the most influential voices in the marketplace. Power SBJ subscribers are found at the highest levels of management. Fully 24% of SBJ readers hold the top titles in their organizations, including owner, CEO, chairman, president, principal or commissioner. Another 19% hold chief level corporate titles such as COO, CFO and senior vice president. Leadership SBJ subscribers are leaders in the sports industry, with more than 84% in management positions who, on average, manage 40 employees. SportsBusiness Journal subscribers are actively involved with the magazine 99% have taken a direct action from something they saw or read in SportsBusiness Journal. 88% read 3 out of 4 issues. 64% feel they find information in SBJ they can t find anywhere else. THE READERS Frequency Published: Circulation: Total Audience: Readers Per Copy: Basic Annual Subscription Rate: Weekly (49 times per year) 17,000 Nearly 55, $244 THE VOICE OF LEADERSHIP

16 What Industry leaders say about SportsBusiness Journal One of the best sources of information within the sports industry Street & Smith s SportsBusiness Journal provides more information in a concise and intelligent manner than any other publication out there. Robert Kraft, Owner New England Patriots and New England Revolution Southwest Airlines league partnerships with the NFL, NHL and NBA/WNBA, as well as numerous local team sponsorships across the country, mean that we must "keep our head in the game" at all times when it comes to what's happening in the business. The SportsBusiness Journal is a valuable tool to help make sure that we are always in the know. Andy Allmann, Senior Manager Sports Marketing Southwest Airlines To stay competitive in today s sports business environment, you need the latest information. I rely on the SportsBusiness Journal to keep me up to date on trends, issues and insights from all corners of the sports world. It is always timely, well written and on target. Steve Lauletta, President The Radiate Sports Group It s a must read and the place for comprehensive industry information. Michael Lynch, Senior Vice President, Event & Sponsorship Marketing VISA USA Our internal management team uses SportsBusiness Journal as a source of reference in the sports world. Furthermore, the national exposure through our annual national advertising program in SBJ has played a key role in helping Turner Construction Company maintain and expand our position as the leading builder of U.S. sports venues. Dale Kroger Vice President & General Manager, Sports Group Turner Construction Company ab dge

17 The sports business is a global, 24-hour-a-day, 365-day-a-year business requiring constant, immediate, accessible and worldwide methods of communication. THE VOICE OF SPORTS BUSINESS ON THE WEB

18 Street & Smith s Sports Business Group Offers A Complete Online Information Service Street & Smith s Sports Business Group provides enhanced information through a combination of online services that deliver executives real-time news coverage, 24-hour global access to exclusive stories and an unequaled library of archived information for research and reference use. SPORTSBUSINESS DAILY SportsBusinessDaily.com SportsBusiness Daily is the leading daily trade publication on the business of sports. Since 1994, SportsBusiness Daily has been a vital information service, providing decision-makers in the sports industry with comprehensive, real-time business news each business morning. In 2001, SportsBusiness Daily launched its Morning Buzz and Closing Bell to provide additional news and research. Monday through Friday, SportsBusiness Daily summarizes industry news reported by more than 500 media outlets in the United States, Canada, Europe, Africa, Asia, Australia and South America and provides relevant original features by our experienced editorial staff. Our clients receive essential information while it is still timely, helping them make more informed business decisions. SportsBusiness Daily also offers subscribers the ability to customize news delivery on a news story, topic, company or sports property in which they have a special interest. THE DAILY FACTS: Circulation Frequency of publishing Daily, Monday-Friday Readership 30,000 daily Audience Character of Audience 30% Commissioners, CEOs, Presidents, Owners, Executive Directors; 26% Vice Presidents; 20% Directors; 12% Managers; 24% Leagues & Teams; 18% Corporate Sponsors/Licensees; 22% Media; 15% Agencies; 17% Facility Management/Suppliers Annual Subscription Pricing $1,300 single-user access, $2,000 for up to 10 users.

19 SportsBusiness Daily offers both morning and afternoon alerts (Morning Buzz and Closing Bell) in addition to its flagship property. We help our clients focus on the latest news by taking a global perspective and prioritizing such important sports business issues as: Sponsorships & Endorsements Marketing & Advertising Sports Media Collegiate Sports Labor & Management Relations Leagues & Governing Bodies Licensing & Merchandising Olympics Sports on the Web Executive Transactions Facilities & Venues Events & Attractions Sports Finance Sports Business Research In prioritizing the day s most important news, SportsBusiness Daily offers readers both the substance and the spin of how the news is playing. In addition, SportsBusiness Daily provides timely original features that go beyond the headlines and analyzes the latest trends impacting the billion-dollar sports enterprise. Original features from SportsBusiness Daily have been cited by such media outlets as The New York Times, The Washington Post, USA Today, New York Daily News, The Atlanta Journal-Constitution, Houston Chronicle, Los Angeles Times, Chicago Tribune, Sports Illustrated, ESPN, Fox Sports and other major media entities. I make it my business to check the SportsBusiness Daily every day. David Hill, Chairman & CEO, Fox Sports Networks ONLINE SportsBusiness Daily provides me with a comprehensive summary of news that I wouldn t have time to access on my own. I make it a point to read my SBD each and every day. Michael Lynch, Senior Vice President, Event & Sponsorship Marketing, VISA USA Information is power. With the amount of information in each issue of the SportsBusiness Daily, I think it s fair to call it an extremely powerful tool. Doug Pirnie, Senior Vice President, IMG

20 SportsBusinessJournal.com SportsBusiness Daily offers both morning and afternoon alerts (Morning Buzz and Closing Bell) in addition to its flagship property. We help our clients focus on the latest news by taking a global perspective and prioritizing such important sports business issues as: Sponsorships & Endorsements Marketing & Advertising Sports Media Collegiate Sports Labor & Management Relations Leagues & Governing Bodies Licensing & Merchandising Olympics Sports on the Web Executive Transactions Facilities & Venues Events & Attractions Sports Finance Sports Business Research In prioritizing the day s most important news, SportsBusiness Daily offers readers both the substance and the spin of how the news is playing. In addition, SportsBusiness Daily provides timely original features that go beyond the headlines and analyzes the latest trends impacting the billion-dollar sports enterprise. Original features from SportsBusiness Daily have been cited by such media outlets as The New York Times, The Washington Post, USA Today, New York Daily News, The Atlanta Journal-Constitution, Houston Chronicle, Los Angeles Times, Chicago Tribune, Sports Illustrated, ESPN, Fox Sports and other major media entities. SportsBusinessJournal.com, the online component of the weekly magazine, allows subscribers to get a jump-start on their work week by accessing the news, trends and analysis of the printed product online each Monday at 10 a.m. The archives, stretching back to the magazine s launch in 1998, provide all the data and background information necessary for executives to equip themselves to tackle today s issues. Those features, coupled with the site s sports business resources area, make SportsBusinessJournal.com an essential tool for sports industry decision-makers at every level. The complete content of the week s issue of SportsBusiness Journal posted live to the Web at 10 a.m. each Monday. notification of breaking news. All-inclusive archive database of articles, including pro- prietary research. SportsBusinessJournal.com archives contain the content of every issue categorized by indus- try to ease the search process. Interactive features include:

21 Street & Smith s Conference Group Street & Smith s Conference Group produces a roster of conferences that dominate the world of sports business. From flagship events such as the SportsBusiness Journal/Octagon World Congress of Sports and the Intercollegiate Athletics Forum to vertical conferences such as the Sports Media & Technology Conference and the Motorsports Marketing Forum, the Conference Group s meetings have become the chosen venue for leaders in the industry to voice their opinions, share their visions and hear from and network with their peers. Each event affords excellent opportunities for marketers to build a presence and to make key contacts. Whether through a title sponsorship, the hosting of a gala reception or a presence as a table-top exhibitor, Street & Smith s conferences are a direct link to the power base of the sports industry. Congratulations on putting together a terrific program [World Congress of Sports]. I've met and networked with many folks who normally you would not meet anywhere else. Preston Robert Tisch, Chairman & Co-CEO, New York Giants The Sports Media & Technology Conference is a tremendous opportunity to meet the leaders in the industry, share information, and forge new relationships. Ken Aagaard, Senior VP, Operations & Broadcasting, CBS Sports From ticketing technology to database marketing, Sports Media & Technology continues to deliver valuable information to help team executives in pursuit of excellence off the field. Bill Schlough, VP & CIO, San Francisco Giants I really enjoyed the Intercollegiate Athletics Forum, and I feel you have created a program that can have an impact on intercollegiate athletics. Phil Moses, Director of Academic Support Program for Student Athletes, N.C. State University Intercollegiate Athletics Forum touched on many topics crucial to administering a Division I athletics program in a very competitive marketplace. The real world examples used by many of the panelists is testimony to the relevance of this seminar. Karen Weaver, Associate Athletics Director, University of Minnesota THE VOICE OF OPINIONS & IDEAS

22 Street & Smith s Sports Business Group The Solution to Marketing to the Sports Business Industry Since 1998, hundreds of marketers, including leagues, teams, networks, media companies, architects, builders, financial institutions and other suppliers to the sports industry have used the many assets of Street & Smith s Sports Business Group to promote their products and services. With a combined audience of well over 85,000 professionals, Street & Smith s Sports Business Group offers advertisers the opportunity to deliver a message to the entire industry at every level and in every segment. With more than 15 publishing opportunities per week, a constant online presence and major industry events, advertisers can design marketing programs to meet any reach, frequency, timing and efficiency criteria. Whether using advertising pages, special inserts, sponsorship of events, online visibility, contests and sweepstakes or targeted mailings, Street & Smith s Sports Business Group can design the marketing program to produce the results you seek. Consider the many tools at your disposal and consult with your Street & Smith s Sports Business Group representative to build the program that suits your needs. ADVERTISING

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