Topline Twitter and the Mainstream Media. MAINSTREAM MEDIA SAMPLE (Main newsfeed, analyzed during week of February 14-20, Exceptions are noted)

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1 Topline Twitter and the Mainstream Media Pew Project for Excellence in Journalism and The George Washington University s School of Media and Public Affairs MAINSTREAM MEDIA SAMPLE (Main newsfeed, analyzed during week of February 14-20, Exceptions are noted) Outlet No. of feeds Mainstream outlet presence on Twitter Mean number of followers per feed Total in sample day Mean number of per feed (one day) The Washington Post 98 10, The New York Times , The Wall Street Journal 75 37, CNN , USA Today 41 24, Fox News 39 45, The Huffington Post 37 57, NPR , MSNBC , ABC News , The Arizona Republic 15 3, The Blade (Toledo) 12 3, The Daily Caller 1 28, Sector Mean No. feeds Mean number of followers per feed Total in sample day Mean number of per feed (one day) Major newspapers 74 47, Cable news , Network News , Radio , Online-only 19 42, Local newspapers 14 3, Note: Audit of feeds, followers and per day was conducted on October 6, 2011

2 from main feed, week of February 14-20, 2011 Source total The New York Times % The Washington Post % The Wall Street 104 Journal 3.50% USA Today % The Blade (Toledo) % The Arizona Republic % The Huffington Post % The Daily Caller % ABC News % CNN 90 3% MSNBC % Fox News % NPR % Total % Big stories on Twitter Big story Percent of total Total % Middle East Unrest % Economy % Obama admin % Iran % Education % Grammy Awards % Healthcare % Giffords shooting % China % 2012 Presidential Election % Afghanistan % Mexican Drug War % Silvio Berlusconi Scandal % Scott Brown sex abuse confession 9 0.3% Pakistan 7 0.3%

3 Story Big stories, legacy media Percent of newshole Economy 31.0% Middle East Unrest Jan ' % Iran 4.0% Obama Administration 2.0% 2012 Presidential Election 2.0% Gabrielle Giffords Shooting 2.0% Grammy Awards 2.0% Mexican Drug War 1.0% Health Care Debate 1.0% Scott Brown Book/Sex Abuse 1.0% Note: Legacy media sample was modified to be comparable to the list of outlets represented on Twitter Informationgathering (N) Information gathering on Twitter Informationgathering as percent of total outlet Non (N) Non- as percent of total outlet Outlet The New York Times 1 0.3% % The Washington Post % % The Wall Street Journal 0 0.0% % USA Today 8 3.9% % The Blade (Toledo) 5 2.7% % The Arizona Republic 6 4.2% % The Huffington Post % % The Daily Caller 0 0.0% % ABC News 4 1.3% % CNN 1 1.1% % MSNBC 1 3.0% % Fox News % % NPR 2 0.9% %

4 Source of re Retweet source re all outlet that were re Source of re as percentage of all re Own news organization % 89.5% 7 Another news organization 0.2% 2.5% Other % 4.0% Unclear % 4.0% Total % 100.0% 2693 Not applicable (not a retweet) 90.7% all that were re re Yes % No % Total % Source that were re Retweet data by outlet that were re that re that re The New York Times 0.0% % The Washington Post % % The Wall Street Journal 6 5.8% % USA Today 9 4.4% % The Blade (Toledo) % % The Arizona Republic % % The Huffington Post % % The Daily Caller 2 1.4% % ABC News % % CNN 2 2.2% % MSNBC % % Fox News % % NPR 4 1.7% % Total % %

5 Traffic destination Where drive traffic containing link all all traffic-driving Own news site % 98.6% Another news site % 0.9% Other link % 0.4% N/A (site doesn't send traffic/link broken) 2 0.1% 0.1% Total % 100.0% Source containing links Driving traffic by outlet with links without links without links The New York Times % 4 1.0% The Washington Post % 8 1.2% The Wall Street Journal % 8 7.7% USA Today % 4 2.0% The Blade (Toledo) % % The Arizona Republic % % The Huffington Post % 5 1.2% The Daily Caller % 1.7% ABC News % % CNN % 6 6.7% MSNBC % 3 9.1% Fox News % % NPR % 3 1.3% Total % %

6 Use of hashtags Source containing hashtags containing hashtags without hashtags without hashtags The New York Times 6 1.5% % The Washington Post % % The Wall Street 4 3.8% % Journal USA Today % % The Blade (Toledo) % % The Arizona Republic % % The Huffington Post % % The Daily Caller % % ABC News % % CNN % % MSNBC 2 6.1% % Fox News % % NPR 1.4% %

7 REPORTER SAMPLE (s with highest number of followers at each outlet, analyzed during week of February 14-20, 2011.) that were used for information-gathering use of Twitter for information-gathering that were used for not used for not used for % % that were re Top-followed reporters and re that were re that re that re % % Source of re Retweet source re all re Own news organization 4 1.0% Another news 6 organization 1.4% Other % Unclear % Total %

8 Information-gathering on Twitter by reporter that were noninformation gathering percentage of that David Pogue 0 0.0% % Arianna Huffington 2 3.8% % Steven Goff 3 3.0% % Kara Swisher 0 0.0% % Tucker Carlson 0 0.0% % George Stephanopoulos 0 0.0% % Whitney Matheson % % Jack Gray 0 0.0% % Rachel Maddow 0 0.0% % Megyn Kelly 0 0.0% % Ryan Autullo 0 0.0% % Paul Coro 1 1.6% % Scott Simon % % Total % %

9 use of Twitter to share personal that were personal that were personal that were not personal that personal David Pogue % % Arianna Huffington % % Steven Goff 2 2.0% % Kara Swisher % % Tucker Carlson % % George Stephanopoulos 1 7.7% % Whitney Matheson % % Jack Gray % % Rachel Maddow 0.0% % Megyn Kelly 0.0% % Ryan Autullo % % Paul Coro % % Scott Simon % % Total % % use of Twitter for retweeting that were re that were re that were not re that re David Pogue 2 9.5% % Arianna Huffington % % Steven Goff % % Kara Swisher 0.0% % Tucker Carlson 0.0% % George Stephanopoulos 0.0% % Whitney Matheson 1 5.3% % Jack Gray 0.0% % Rachel Maddow % % Megyn Kelly 0.0% % Ryan Autullo % % Paul Coro % % Scott Simon 2 6.9% % Total % %

10 HEALTH REPORTER SAMPLE (Analyzed during week of February 14-20, 2011.) Total by health reporters total health reporter Tara Parker-Hope % Patricia Fitzgerald 5 1.9% Jennifer Larue Huget % Katherine Hobson 1 0.4% Richard Besser % Liz Szabo % Sanjay Gupta 3 1.2% Melissa Dahl % Manny Alvarez % Ken Alltucker 1 0.4% Scott Hensley % Total % Health reporters and personal on Twitter that were personal that were nonanecdote percentage of that personal Tara Parker-Hope 0.0% % Patricia Fitzgerald % % Jennifer Larue Huget % % Katherine Hobson 0.0% % Richard Besser % % Liz Szabo % % Sanjay Gupta % % Melissa Dahl % % Manny Alvarez 0.0% % Ken Alltucker 0.0% % Scott Hensley % % Total % %

11 Health reporters and information-gathering on Twitter that were noninformation gathering percentage of that Tara Parker-Hope 1 6.7% % Patricia Fitzgerald % % Jennifer Larue Huget % % Katherine Hobson 0.0% % Richard Besser % % Liz Szabo 0.0% % Sanjay Gupta 0.0% % Melissa Dahl % % Manny Alvarez 1 3.8% % Ken Alltucker 0.0% % Scott Hensley 0.0% % Total % % Health reporters and retweeting that were re that re that re that were re Tara Parker-Hope 0.0% % Patricia Fitzgerald % % Jennifer Larue Huget % % Katherine Hobson % 0.0% Richard Besser 1 2.3% % Liz Szabo % % Sanjay Gupta 0.0% % Melissa Dahl % % Manny Alvarez 1 3.8% % Ken Alltucker 0.0% % Scott Hensley % % Total % %